As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models. To cut through the noise and find out what the best B2B marketers are doing to adapt to today’s new digital norms, ON24 and NetLine sat down with leading marketing expert and CMO at Conversica, Rashmi Vitta....
Published: Oct 23, 2020
Building a sales team and compensating every member of the team properly requires careful planning and thoughtful design, and in order to ensure that you are providing the right incentives to ensure you help your company achieve growth and success, you need to think strategically about the design process of your sales...
Published: Oct 29, 2015
More than four million businesses have made the move to Google Apps for Business to help employees work better together and be more productive, wherever and whenever they work. Google’s solution is 100% web-based, which means software updates are as easy as refreshing your web browser. With Google Apps, there are...
Published: Nov 05, 2015
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many companies struggle to align their people, processes, and technology to achieve these goals.
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It...
Published: Mar 10, 2020
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it is the time to go real time.
Keeping customers engaged now requires an investment in customer-centric marketing to allow your organisation to identify and deliver them with the most appropriate message....
Published: Apr 23, 2018
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.
Organizations are advancing beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics that can unlock revenue growth. ...
Published: Feb 15, 2018
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...
Published: Nov 05, 2020
Die heutige Geschäftswelt ist global orientiert.
Organisationen müssen ihre Abläufe so schnell wie möglich digitalisieren, um wettbewerbsfähig bleiben und ihren Kunden die Erlebnisse bieten zu können, die sie erwarten. Ein unverzicht- barer Schritt bei dieser Transformation ist der...
Published: Sep 18, 2019
As manufacturers strive to keep pace with customer expectations, sellers are faced with understanding a rapidly evolving portfolio of products, product configurations, and new value-added services. How can you optimize the sales side of your manufacturing process for long-term sustainability?
This white paper introduces...
Published: Jan 11, 2016
Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to fast wins and increased profits? Get your complimentary copy of CPQ For Dummies; PROS 2nd Special Edition, to learn how B2B execs are empowering their sales teams to win the sale on the first quote.
You’ll...
Published: Apr 28, 2020
Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
SAP customers around the globe rely on Steria for world-class,transformational enterprise IT services. To keep its team on thecutting edge, Steria Mummert Consulting uses SAP® LearningHub. Convenient, cloud-based learning can be tailored andintegrated to specific projects, letting consultants earn SAP certifications...
Published: Sep 06, 2014
The vast increase in dark data—all of the unstructured data from the Internet, social media, voice and information from connected devices—is overwhelming many executives and leaving them completely unprepared for the challenges their businesses face.
The smartest executives focus on making sense of the...
Published: Oct 30, 2017