B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face...
Published: Feb 17, 2021
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Mar 19, 2021
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Mar 22, 2021
Let’s face it. We’re all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results. Your audience isn’t responding to your content and you’re losing the drive to keep on creating.
So, what can we do to fight digital fatigue, lift spirits...
Published: Mar 22, 2021
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
As consumers embrace online video across a broad spectrum of devices, from smartphones and tablets to PCs and connected TVs, publishers need a way to protect their content against piracy and unauthorized viewing no matter how, where, or when it is accessed. Digital rights management (DRM) provides the control publishers...
Published: Oct 05, 2014
For many employers and employees, the annual performance review is one of the most dreaded days of the year. All too often, managers aren’t even sure how to assess employees when they are confronted with a blank performance evaluation form. Even employees who believe they are performing well will walk fearfully into the...
Published: May 04, 2010
Modern integrated application suites such as Sage 1000 offer companies a powerful tool for coordinating activity across the organisation to maximise the value delivered to customers and minimise costs. However, achieving such collaborative working between departments previously managed independently of each other represents...
Published: Dec 01, 2007
It’s been over 35 years since people first started talking about “the paperless office.”1 Surprise—paper still plays a huge role in all aspects of business, for a simple reason: customers still want it. Despite a seismic shift to digital communications, the printed medium is alive and well, even...
Published: May 13, 2014
Contact center agents who can leave their workstations without placing callers on hold can collaborate more effectively and keep customers more engaged. • Wireless headsets permit this degree of mobility without changes to communication infrastructure or equipment. • A well-researched deployment of wireless headsets in...
Published: Feb 01, 2013
Social media and video together make a very powerful combination. Whether you are a media company syndicating your content to social channels or a brand marketer using social profiles to build awareness and nurture customer relationships, video and social media can work together to address wide-ranging business goals. ...
Published: Jun 01, 2015
Field sales and marketing teams need to examine the root causes of why they struggle to accelerate business growth. In this e-book, we’ll examine the reasons why new selling dynamics intensify the lack of alignment between sales and marketing. Then we’ll discuss how a mobile sales enablement solution can address...
Published: May 12, 2011
As in-person events take a backseat to digital experiences, and companies look to maintain momentum without in-person interactions, having an up-to-date digital marketing strategy has become critical. It’s time to start revamping our marketing tactics to succeed in a digital-centric consumer landscape. ...
Published: Mar 02, 2021