Do you know when to approach your customers? What about—and maybe even more importantly—when not to?
These are two of the first questions to answer when developing a personalization strategy. Answering them requires not only knowing your customers’ journeys but also discerning where they’re...
Published: Apr 29, 2021
Leading Bank Stops Automated Fraud.
Banks and financial institutions focus on driving digital innovation to increase growth and provide the best experience for their account holders. But with an increase in online business and web traffic comes an increase in risk.
Read this case study to learn...
Published: May 06, 2021
IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford disruption of vital documents. Adopting electronic signatures will be key to accelerating the move to fully digital document processes and establishing future resiliency.
Published: May 07, 2021
Customers walking into stores are trading transactions for inspiration and experiences—the convenience of picking up or returning an online order at the store or a micro moment such as an irresistible discount offered by the store associate on a ‘wishlisted’ item. However, retailers are struggling with...
Published: May 04, 2021
B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face...
Published: Apr 23, 2021
Get 5 quick tips on how to optimize your marketing campaigns for the mobile world.
Published: Feb 01, 2016
AI and other analytics technologies are driving incredible innovations and advancements that are making it possible to do things with data that business leaders only dreamed of a short time ago.
It’s been 10 years since Adobe acquired Omniture and entered the analytics arena. Since then, the industry has seen...
Published: Dec 14, 2020
Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
One of your biggest opportunities to deliver a superior experience is through customer service, and traditional CRM just isn’t cutting it anymore. In this eBook, Farrell Hough, Senior VP Customer Workflow Products at ServiceNow, discusses the need for purpose-built customer engagement technology and processes that...
Published: Apr 01, 2021
Deliver better customer experiences – even when the unexpected happens.
Delivering a great customer experience can be difficult in challenging times like these. But there is a way to help your customer service teams to continue performing efficiently – even when the unexpected happens.
What’s...
Published: Apr 01, 2021
Investing in great outcomes for customers and employees.
The road to exceptional customer service has been rerouted. Today’s customers are undergoing a bumpier journey, and they’re asking for help adapting to the unexpected. That means that service teams have to learn to navigate a new reality while still...
Published: Apr 01, 2021
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
Recipes for Modern Marketing success? Coming right up! No matter how you slice and dice it, Modern Marketing success depends on the techniques and ingredients you use. We scoured kitchens far and wide to bring you the top chef recipes for success in sales and marketing alignment, kitchen prep, shared experience, lead lifecycle...
Published: Dec 02, 2015
Für den Aufbau eines erstklassigen Marketingprogramms ist es unerlässlich, sich mit den Besten zu vergleichen --- doch Daten zu Mitbewerbern sind schwer zugänglich. Mit der exklusiven Benchmarkstudie von 2016 zu Kennzahlen beim E-Mail-Marketing - “2016 Email Marketing Metrics Benchmark Study”...
Published: Jan 18, 2017
