Sales teams work so hard, they can burn out quickly. It’s tough when customer contacts, sales goals, productivity tools, and social networking are all separated and siloed.
Instead of working in separate systems that make day-to-day selling complex, you can help simplify the way your sellers work. And empower...
Published: Feb 15, 2018
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience major changes.
Although these two regulations are seen as threats to traditional institutions, they can, in fact, set the stage for innovation and technology to work together on delivering customer-centricity. In...
Published: May 15, 2018
There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls:
Recent industry insight into how Financial Services marketing can benefit from network effects
Customer...
Published: May 15, 2018
Companies are set to become increasingly employee-centric in the future. Those employers who make changes now to shape their business around the needs of their staff are likely to achieve significant competitive advantage. Employees are more like to stay with companies that show they value their staff and provide an environment...
Published: Sep 01, 2015
Acquiring traffic is a major challenge for e-merchants worldwide. Over the course of the evolution of ecommerce practices some new forms of visitor acquisition have been developed. The challenge now revolves around conversion optimisation. Indeed, acquisition costs follow an upward...
Published: Dec 22, 2016
Retailers are rethinking their eCommerce engagement strategy to respond to customers’ new shopping behaviors. Marketplaces provide a new way for retailers to interact and engage with customers. They offer a broad assortment of products and services at competitive prices and have quickly gained traction as an extension...
Published: Apr 04, 2017
Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen und den potenziellen Return on Investment (ROI) zu untersuchen, den Unternehmen durch die Implementierung von Adobe realisieren können. Der Zweck dieser Studie besteht darin, Lesern einen Bezugsrahmen zur Evaluierung...
Published: Oct 01, 2019
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Published: Jan 08, 2018
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018
Every business plans, but not every business excels. What separates the thriving businesses from the average ones is how well they create, execute, and adjust their plans as conditions change. The ability to connect planning capabilities across the business is the essence of Integrated Business Planning (IBP).
This...
Published: Sep 29, 2017
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for CMOs and their organisations in their quest for greater revenues, reduced costs and a vastly improved customer experience.
But while the advantages of technology are undeniable,...
Published: Apr 25, 2018
Businesses today must keep pace with unprecedented change. Some can react quickly, while others struggle. What separates the winners from the losers?
“The New Game Plan for Strategic Planning” is the product of HBR’s in-depth research. The report includes interviews with industry experts, analysis...
Published: Jun 07, 2017
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
Download...
Published: Jan 12, 2018
How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance?
Download this whitepaper to discover how to:
Remove bottlenecks and unify siloed teams by formalizing an optimization methodology
Foster latent creativity in your team...
Published: Jan 08, 2018