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Adobe

Content for Every Moment

In this instalment of the Experience Essential series, we show you how you can start delivering the right content to the right people at the right time. You’ll learn the fundamentals to put into place so you can connect with customers in the moments that matter and offer them great experiences.

Published: Oct 14, 2020
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IBM

Magic Quadrant for Multichannel Campaign Management

Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement. Download now to learn more! 

Published: Oct 30, 2017
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Adobe

Delivering Personalised Content for Dummies

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...

Published: Nov 05, 2020
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Microsoft

5 Daunting Sales and Marketing Gaps and How to Overcome Them

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to:  Create a unified view and deliver personalized experiences...

Published: Apr 03, 2018
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Sitecore

How to Solve your Content Crunch

Transform your content delivery from an off-the-cuff process, into one seamless, connected journey Your customers expect memorable moments at every brand touchpoint. But when you have websites, social pages, blogs, and gated content to consider, it can feel impossible to deliver everything with quality and speed—especially...

Published: Dec 17, 2020
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Microsoft

Your guide to unlocking organisational growth with data

Discover how your business can be transformed using one of the most valuable resources already at your disposal - data. This eBook by Microsoft explains how, cost effectively and with minimal disruption, you can enhance efficiency and productivity while growing your organisation effectively. ...

Published: May 24, 2016
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Artesian

The State of Social Sales 2015 An Industry Thought Leader’s Review

This review has allowed us to listen to contributions from around the globe about the changing world of sales, but the buyer has changed and to me this is all rooted in buyers. We can debate, discuss and dissect all we like but sellersneed to be where buyers are

Published: May 07, 2015
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Sitecore

Path to Personalization: The 9 keys to driving stronger relationships

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly  large number of companies have not fully embraced  this strategic tactic.  Typically, senior marketing professionals see personalization as a double-edged sword. On one hand, there’s no...

Published: Sep 16, 2019
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Microsoft

The Forrester Wave™: CRM Suites For Enterprise Organizations

In our 36-criteria evaluation of CRM suites for enterprise organizations, we identified the nine most significant CRM suites from eight prominent vendors — Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and  scored them. This report...

Published: Jan 05, 2018
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Microsoft

Digital Transformation in Sales: Evolving the Art of Customer Engagement

Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.  Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics. Read our free e-book, where you’ll learn: ...

Published: Jan 12, 2018
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Relay42

Find your Data Management solution for marketing

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology. Get straight to the important stuff: A checklist of DMP criteria to make sure you're asking vendors the right questions A closer look at DMP competencies, nuances and...

Published: May 15, 2018
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Mirakl

Retailers Must Seize The Marketplace Opportunity

Retailers are rethinking their eCommerce engagement strategy to respond to customers’ new shopping behaviors. Marketplaces provide a new way for retailers to interact and engage with customers. They offer a broad assortment of products and services at competitive prices and have quickly gained traction as an extension...

Published: Apr 04, 2017
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Relay42

How to Upgrade Customer Through Valuable Data

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement insights matter through smart data management. An overview of current industry challenges and consumer sentiment, based on research conducted by the DMA in partnership with Future Foundation. A...

Published: May 15, 2018
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Microsoft

Leading the Future of Field Service: Connecting Field Service Management to the Internet of Things

Field service management teams want to keep costs down, while improving their customer service relationships. This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to  achieve this goal. Download...

Published: Jan 12, 2018
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