Thank you for your interest in the AWS: Unmasking your organisation’s data problem eBook, bringing to light how AI and analytics can impact your business.
Published: Apr 06, 2022
Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics service providers can no longer afford to only focus on a single eCommerce delivery mode, but instead need to think more about what their entire customer base requires when it comes to fulfilment options.
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Published: Mar 02, 2022
Technology in media evolves quickly. Once seen as buzzwords, AI and machine learning (ML) are now crucial functions in a range of media workflows. For corporations in markets such as media and entertainment, education, and ad tech, AI/ML solutions such as AWS Media Intelligence can be especially and exceptionally valuable....
Published: Apr 06, 2022
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer...
Published: Nov 11, 2021
As we wrap up 2021, we decided to take a look back at the past year to predict what the New Year has in store for the digital advertising industry.
From Amazon claiming 10.3% of the US digital ad market and continuing its quest to take a larger chunk of ad budget from Google and Facebook, to privacy regulation...
Published: Jan 04, 2022
As well as increased delivery volumes, ‘COVID sensitization’ has led to customers expecting more. Last mile is an integral part of retail infrastructure and if customers aren’t happy with the delivery fulfilment service, they’re likely to jump ship in favor of a different supplier.
This report...
Published: Mar 03, 2022
Omdia’s cloud service partner report is back for another year. It’s packed with detailed insights that offer the perfect reference point for your business’s decision making. Providers such as AWS, Oracle and IBM were analyzed and judged on the following key attributes, with unrivalled depth to help you...
Published: Apr 06, 2022
Thank you for your interest in the AWS: Machine learning and the Bundesliga eBook, providing great insights into the power of AI and analytics and the opportunities it presents.
[Read Bundesliga eBook now]
Published: Apr 06, 2022
The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting companies’ ability to successfully navigate the highly dynamic global environment, including changing customer expectations, escalating complexity and competition, training and development and the realities...
Published: Apr 20, 2022
According to growcode.com, mCommerce accounted for 38% of sales in the UK and this figure is still rising. With more users switching to mCommerce it's important to ensure that every stage of the user journey is optimised, creating a simple, effective and enjoyable shopping experience for the customer.
Fabulous...
Published: Dec 20, 2021
This whitepaper explains how you can use smart centralizing technology to take a proactive approach to GDPR and responsible, compliant marketing:
A clear glossary and explanation of the GDPR guiding principles
What these mean in a marketing context and how they can be proactively actioned and addressed...
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology.
Get straight to the important stuff:
A checklist of DMP criteria to make sure you're asking vendors the right questions
A closer look at DMP competencies, nuances and...
In this instalment of the Experience Essential series, we show you how you can start delivering the right content to the right people at the right time. You’ll learn the fundamentals to put into place so you can connect with customers in the moments that matter and offer them great experiences.
As in-person events take a backseat to digital experiences, and companies look to maintain momentum without in-person interactions, having an up-to-date digital marketing strategy has become critical. It’s time to start revamping our marketing tactics to succeed in a digital-centric consumer landscape. ...
Published: Mar 02, 2021
