Here’s how marketers can connect with customers and prospects wherever they are, using smart data management.
These customer journeys are not visions for 2020, but attainable right now - across the digital world, and the real world: and everywhere in-between.
Read this Whitepaper to learn about:
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Published: May 15, 2018
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved until one engineer decided to do a quick online controlled experiment—an A/B test—to try it out. The test showed that...
Published: Apr 12, 2018
In today’s market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase, and have higher expectations than ever.
Learn how you can better connect relevant data, personalise...
Published: Apr 23, 2018
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement with marketing campaigns, and the impact on the bottom line.
But new areas of darkness have been created: growing amounts of siloed and unstructured data that are not harnessed,...
Published: Apr 23, 2018
Customer service is a very complex initiative for organisations.
As simple as it sounds to “just answer questions,” the speed at which new terms are introduced, the rise of new channels, and the nuances of implementing new solutions makes it almost impossible for those in charge to succeed. When...
Published: Jan 21, 2016
Of late, there’s been an ongoing debate in the scientific community as to whether intelligence is fixed or changeable. If intelligence is fixed, then each person’s measure is doled out in the womb, and no amount of information acquisition can increasesomeone’s intelligence quotient, or IQ. But if intelligence...
Published: Jun 01, 2011
Building a sales team and compensating every member of the team properly requires careful planning and thoughtful design, and in order to ensure that you are providing the right incentives to ensure you help your company achieve growth and success, you need to think strategically about the design process of your sales...
Published: Oct 29, 2015
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses becoming increasingly comfortable with moving critical systems to the cloud, due to cloud experience and exposure. The benefits of cloud computing have become mainstream and so have cloud contact centers.
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Published: Jul 26, 2017
This whitepaper serves as a preventative measure against wasted resources, providing marketers with:
An overview of the current market challenges supported by key research and insights from industry leaders.
A practical and transferable example designed to optimize marketing initiatives in real-time and increase...
Published: May 15, 2018
Through 4 customer interviews and data aggregation, Forrester concluded that Anaplan planning platform has the following 3-year financial impact.
Download this infographic to learn more!
Published: Sep 29, 2017
This paper picks out proven cases which can be adapted into a practical reality to make customer engagement insights matter through smart data management.
An overview of current industry challenges and consumer sentiment, based on research conducted by the DMA in partnership with Future Foundation.
A...
Published: May 15, 2018
Financial Director, in conjunction with income protection insurers Unum, conducted a survey of finance directors to gauge the importance and availability of employee benefits in their respective companies.
Published: Apr 01, 2012
Acquiring traffic is a major challenge for e-merchants worldwide. Over the course of the evolution of ecommerce practices some new forms of visitor acquisition have been developed. The challenge now revolves around conversion optimisation. Indeed, acquisition costs follow an upward...
Published: Dec 22, 2016
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with an omnichannel program see 25% greater annual revenue growth and 55% greater decrease in customer complaints.
Whether through phone, email, social media, or other web interactions, it is vital for successful companies...
Published: Jul 26, 2017