In a digital world, where every campaign and customer experience can be tracked, it’s imperative for marketers to have data that proves the value of their every effort. Because when you can’t prove whether your marketing drives organisational profits, you’re less likely to get the budget you need to deliver...
Published: Apr 15, 2020
Now more than ever, an enterprise’s ability to understand the needs of their customers and respond quickly is paramount. By enabling customers to purchase digitally, not only do you enable cost efficient, self-serve buying experiences, you also benefit from the insight you need to rapidly adapt to major events like...
Published: Apr 28, 2020
More than ever, now is the time, to connect with your target audience and to provide them with educational content and solution-based collateral.
During these unprecedented times it is important for businesses to now review their tactics for reaching their target audiences, it is also important to maintain...
Published: May 15, 2020
Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly large number of companies have not fully embraced this strategic tactic.
Typically, senior marketing professionals see personalization as a double-edged sword. On one hand, there’s no...
Published: Sep 16, 2019
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement with marketing campaigns, and the impact on the bottom line.
But new areas of darkness have been created: growing amounts of siloed and unstructured data that are not harnessed,...
Published: Apr 23, 2018
Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences. But they face a number of significant challenges to setting up direct customer relationships, including maximizing conversions, taking full advantage of customer data, and dealing with concerns over channel conflict....
Published: Apr 04, 2017
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology.
Get straight to the important stuff:
A checklist of DMP criteria to make sure you're asking vendors the right questions
A closer look at DMP competencies, nuances and...
Published: May 15, 2018
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows that only 14% are ahead of their customers’ expectations. This means that 86% feel that they are behind the curve, the competition — and most importantly — their customers’ expectations.
The...
Published: Oct 05, 2017
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018
If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change?
This...
Published: Jan 12, 2018
Look at any great leader from history — in business, sport, military or any other industry — and you’ll notice a wealth of distinctive character traits, from strength and determination to intelligence and eloquence.
But which traits are common to all great leaders? There’s no need to...
Published: Jan 01, 2016
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management buy-in.
This tip sheet will help you map out a plan to get started on the most important programs for your business and move through the process to achieve your...
Published: Apr 23, 2018
In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report shows how each provider...
Published: Apr 04, 2018
As marketers, we always have too much to do and too little time.
The Insight50 series is designed to address that. In less than an hour, ON24® looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.
This session...
Published: Jul 24, 2019