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ON24

La Trobe University Maintains High Enrollment Rates with Live and On-demand Webinars

Founded with the intention to make higher education more accessible in Melbourne and regional Victoria, La Trobe University has served tens of thousands of students for more than 50 years. Prior to the COVID-19 pandemic, La Trobe held an annual “Open Day” event designed to give current and prospective...

Published: Mar 02, 2021
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Adobe

Pida más a su CMS: Cómo obtener el máximo valor en el menor tiempo posible

El panorama de los CMS ha cambiado, antes las grandes empresas compraban sistemas de gama alta y los adaptaban a sus necesidades, mientras que las medianas empresas se conformaban con soluciones con un conjunto básico de funciones estándar. Pero la llegada de las plataformas CMS nativas de la nube está...

Published: Feb 18, 2021
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Adobe

Entrega de contenidos personalizados para Dummies

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de auxilio, muchas personas se refugian en sus hogares. Una de las principales formas de conectarse con los demás es a través de la tecnología. Si, como marca, necesita convencerse de que las experiencias...

Published: Feb 18, 2021
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Adobe

Vraag meer van uw CMS: zo krijgt u de meeste waarde in de kortst mogelijke tijd

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen aanpasten, terwijl middelgrote bedrijven genoegen namen met basisoplossingen voorzien van een aantal standaardfuncties. Maar met de komst van cloud-native CMS-platforms wordt het speelveld gelijkwaardiger: ze bieden ook...

Published: Feb 18, 2021
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Adobe

Gepersonaliseerde inhoud leveren voor dummies

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige hulpverleners, blijven de meeste mensen thuis. Dankzij technologie kunnen ze toch met anderen in contact komen. Als u er al van overtuigd moest worden dat gepersonaliseerde ervaringen belangrijk zijn voor uw...

Published: Feb 18, 2021
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Adobe

Ask more from your CMS: How to get the most value in the shortest timespan

The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted them to fit their needs, while midsize companies settled for solutions with a basic set of standard features. But the advent of cloud-native CMS platforms is levelling the playing field – letting midsize companies...

Published: Feb 17, 2021
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Adobe

Delivering Personalised Content for Dummies

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...

Published: Feb 17, 2021
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ON24

How to Build a Revenue Engine for a Digital-First World

As in-person events take a backseat to digital experiences, and companies look to maintain momentum without in-person interactions, having an up-to-date digital marketing strategy has become critical. It’s time to start revamping our marketing tactics to succeed in a  digital-centric consumer landscape. ...

Published: Mar 02, 2021
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Microsoft

Microsoft Lays Out Linkedin CRM Strategy

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the success of your sales team is stifled by silos. It’s no wonder they’re struggling when their transactional systems, social networking, and productivity tools are separate. With the Microsoft...

Published: Jan 12, 2018
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Optimizely

The Surprising Power of Online Experiments

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved until one engineer decided to do a quick online controlled experiment—an A/B test—to try it out. The test showed that...

Published: Apr 12, 2018
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Magento

Are You Missing Out on eCommerce?

5 reasons why you need to go digital right now. Why? Many B2B companies have an “if its not broke, don’t fix it” attitude. They believe the secret to their success is having close relationships with their customers. They may get most of their new customers by word of mouth. In addition, they...

Published: Feb 19, 2020
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Lengow

Succeed on Market Places Internationally

Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically. But...

Published: Dec 14, 2016
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ON24

The B2B Marketer's Guide to Scrappy Marketing

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy. In an age where a print ad, a brochure or a quarterly...

Published: Oct 23, 2020
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SAGE

CRM and Your Business A Jargon-Free Guide to How CRM Can Help Your Business

CRM, Customer Relationship Management, and more particularly the technologies involved in delivering it has caused more confusion than any other technology that has been available in the market for so long. Survey after survey shows that for the majority of companies, the awareness of the technology exists but the confusion...

Published: Feb 01, 2012
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