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Microsoft

The Savvy Sales Leader’s Guide to Building Profitable Relationships

Sales teams work so hard, they can burn out quickly. It’s tough when customer contacts, sales goals, productivity tools, and social networking are all separated and siloed. Instead of working in separate systems that make day-to-day selling complex, you can help simplify the way your sellers work. And empower...

Published: Feb 15, 2018
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IBM

Marketing in the Dark : Dark Data

The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement with marketing campaigns, and the impact on the bottom line. But new areas of darkness have been created: growing amounts of siloed and unstructured data that are not harnessed,...

Published: Apr 23, 2018
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Relay42

Connecting Online & Offline: The Marketer’s Manual

Here’s how marketers can connect with customers and prospects wherever they are, using smart data management. These customer journeys are not visions for 2020, but attainable right now - across the digital world, and the real world: and everywhere in-between. Read this Whitepaper to learn about: ...

Published: May 15, 2018
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ON24

Insights 50 Takeaways: Topical Marketing

As marketers, we always have too much to do and too little time. The Insight50 series is designed to address that. In less than an hour, ON24® looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t. This session...

Published: Jul 24, 2019
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Adobe

Kosteneinsparungen und betriebswirtschaftlicher Nutzen durch Adobe Sign

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen und den potenziellen Return on Investment (ROI) zu untersuchen, den Unternehmen durch die Implementierung von Adobe realisieren können. Der Zweck dieser Studie besteht darin, Lesern einen Bezugsrahmen zur Evaluierung...

Published: Oct 01, 2019
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Genesys

2017 Customer Service Trends: Operations Become Smarter And More Strategic

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations must build on a foundation of operational efficiencies in order to deliver the great customer experiences that differentiate a brand. Leveraging tools for process automation and analytics, organizations gain...

Published: Jul 26, 2017
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Mirakl

Marketplace: the future of B2B e-commerce

B2B e‑commerce is experiencing hyperbolic growth, and marketplaces are the main driver of this revolution. Several factors explain this migration of B2B buyers towards e-commerce. In businesses, the increasingly natural digital behavior of new generations is driving them to replicate their personal purchasing behavior...

Published: Apr 04, 2017
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Genesys

2017 Gartner MQ for Contact Centre Infrastructure

The 2017 Magic Quadrant provides Gartner’s annual analysis of the contact center infrastructure vendors. The report examines the innovations driving the market and compares vendors based on completeness of vision and ability to execute. Download now to find out more!

Published: Jul 26, 2017
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Relay42

3 customer journeys to reach beyond business silos

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls: Recent industry insight into how Financial Services marketing can benefit from network effects  Customer...

Published: May 15, 2018
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Relay42

Find your Data Management solution for marketing

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology. Get straight to the important stuff: A checklist of DMP criteria to make sure you're asking vendors the right questions A closer look at DMP competencies, nuances and...

Published: May 15, 2018
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Avanade

Is your customer experience making an impact? Or not?

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows that only 14% are ahead of their customers’ expectations. This means that 86% feel that they are behind the curve, the competition — and most importantly — their customers’ expectations. The...

Published: Oct 05, 2017
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Relay42

How Relay42 helps marketing to remain GDPR compliant

This whitepaper explains how you can use smart centralizing technology to take a proactive approach to GDPR and responsible, compliant marketing:  A clear glossary and explanation of the GDPR guiding principles What these mean in a marketing context and how they can be proactively actioned and addressed...

Published: May 15, 2018
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Optimizely

Build vs. Buy: Implementing the Right Experimentation Solution

To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what...

Published: Jan 08, 2018
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Mirakl

Manufacturers Reap Benefits From Selling Direct

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences. But they face a number of significant challenges to setting up direct customer relationships, including maximizing conversions, taking full advantage of customer data, and dealing with concerns over channel conflict....

Published: Apr 04, 2017
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