Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
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Published: Oct 30, 2017
Here’s how marketers can connect with customers and prospects wherever they are, using smart data management.
These customer journeys are not visions for 2020, but attainable right now - across the digital world, and the real world: and everywhere in-between.
Read this Whitepaper to learn about:
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Published: May 15, 2018
Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences. But they face a number of significant challenges to setting up direct customer relationships, including maximizing conversions, taking full advantage of customer data, and dealing with concerns over channel conflict....
Published: Apr 04, 2017
This whitepaper serves as a preventative measure against wasted resources, providing marketers with:
An overview of the current market challenges supported by key research and insights from industry leaders.
A practical and transferable example designed to optimize marketing initiatives in real-time and increase...
Published: May 15, 2018
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience major changes.
Although these two regulations are seen as threats to traditional institutions, they can, in fact, set the stage for innovation and technology to work together on delivering customer-centricity. In...
Published: May 15, 2018
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on...
Published: Apr 05, 2018
Customer service is a very complex initiative for organisations.
As simple as it sounds to “just answer questions,” the speed at which new terms are introduced, the rise of new channels, and the nuances of implementing new solutions makes it almost impossible for those in charge to succeed. When...
Published: Jan 21, 2016
We asked analysts and industry leaders what customer engagement trends they thought were key for 2017 and beyond.
From cutting-edge technologies such as IoT and bots to a new spin on old ideas, hot topics boil down to five key trends that will define the customer experience going forward.
In this ebook, learn:...
Published: Jul 26, 2017
Sales and marketing. They’re lumped together so much in conversation, you’d think they’re a perfect combination — like peanut butter and jelly. But the relationship is more often like oil and water.
Get five suggestions any organization can follow to better align their sales and marketing...
Published: Jan 28, 2016
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology.
Get straight to the important stuff:
A checklist of DMP criteria to make sure you're asking vendors the right questions
A closer look at DMP competencies, nuances and...
Published: May 15, 2018
While digital has created a great new way for businesses to interact directly with their customers, it’s also led to a very scary time for marketers.
Marketers are shouldering a heavier burden than ever before; they not only own the branding and messaging but have also taken on commerce, social...
Published: May 04, 2016
Acquiring traffic is a major challenge for e-merchants worldwide. Over the course of the evolution of ecommerce practices some new forms of visitor acquisition have been developed. The challenge now revolves around conversion optimisation. Indeed, acquisition costs follow an upward...
Published: Dec 22, 2016
Discover how your business can be transformed using one of the most valuable resources already at your disposal - data.
This eBook by Microsoft explains how, cost effectively and with minimal disruption, you can enhance efficiency and productivity while growing your organisation effectively.
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Published: May 24, 2016
A sales stack is a collection of software solutions that support a sales organization’s efforts to generate revenue.
In this first annual Sales Tech Benchmark Survey, we identify the most commonly used sales technologies, and which are being considered most for the year ahead. This will give us a clear view...
Published: Jun 19, 2018