Digitale Werkzeuge ermöglichen schnelleres, effizienteres und präziseres Arbeiten. Es gibt jedoch ein Verfahren, das von vielen Unternehmen noch nicht angenommen wurde: die elektronische Signatur.
Die meisten Unternehmen arbeiten noch mit veralteten, papierbasierten Unterschriftsprozessen. Nach wie vor werden...
Published: Jun 19, 2018
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on...
Published: Apr 05, 2018
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience major changes.
Although these two regulations are seen as threats to traditional institutions, they can, in fact, set the stage for innovation and technology to work together on delivering customer-centricity. In...
Published: May 15, 2018
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management buy-in.
This tip sheet will help you map out a plan to get started on the most important programs for your business and move through the process to achieve your...
Published: Apr 23, 2018
Retailers are rethinking their eCommerce engagement strategy to respond to customers’ new shopping behaviors. Marketplaces provide a new way for retailers to interact and engage with customers. They offer a broad assortment of products and services at competitive prices and have quickly gained traction as an extension...
Published: Apr 04, 2017
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows that only 14% are ahead of their customers’ expectations. This means that 86% feel that they are behind the curve, the competition — and most importantly — their customers’ expectations.
The...
Published: Oct 05, 2017
The vast increase in dark data—all of the unstructured data from the Internet, social media, voice and information from connected devices—is overwhelming many executives and leaving them completely unprepared for the challenges their businesses face.
The smartest executives focus on making sense of the...
Published: Oct 30, 2017
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology.
Get straight to the important stuff:
A checklist of DMP criteria to make sure you're asking vendors the right questions
A closer look at DMP competencies, nuances and...
Published: May 15, 2018
Customers want, demand and quite frankly expect a cross-channel experience where they receive essentially the same message across all of those same channels.
In this particular guide, we’ll discuss some ways to remove any friction B2C marketers may be having as it relates to delivering a cross-channel...
Published: Feb 01, 2016
Through 4 customer interviews and data aggregation, Forrester concluded that Anaplan planning platform has the following 3-year financial impact.
Download this infographic to learn more!
Published: Sep 29, 2017
This whitepaper explains how you can use smart centralizing technology to take a proactive approach to GDPR and responsible, compliant marketing:
A clear glossary and explanation of the GDPR guiding principles
What these mean in a marketing context and how they can be proactively actioned and addressed...
Published: May 15, 2018
Building a sales team and compensating every member of the team properly requires careful planning and thoughtful design, and in order to ensure that you are providing the right incentives to ensure you help your company achieve growth and success, you need to think strategically about the design process of your sales...
Published: Oct 29, 2015
The 2017 Magic Quadrant provides Gartner’s annual analysis of the contact center infrastructure vendors. The report examines the innovations driving the market and compares vendors based on completeness of vision and ability to execute.
Download now to find out more!
Published: Jul 26, 2017