Electronic signatures have gone mainstream. Research for this report found that the technology is now being used by the majority of businesses.
There are broadly two types of electronic signatures. Electronic signatures (or ‘e-signatures’) indicate acceptance of an agreement or a record. Digital signatures...
Published: Jul 09, 2020
More than ever, now is the time, to connect with your target audience and to provide them with educational content and solution-based collateral.
During these unprecedented times it is important for businesses to now review their tactics for reaching their target audiences, it is also important to maintain...
Published: May 15, 2020
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement. Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics.
Read our free e-book, where you’ll learn: ...
Published: Jan 12, 2018
Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen und den potenziellen Return on Investment (ROI) zu untersuchen, den Unternehmen durch die Implementierung von Adobe realisieren können. Der Zweck dieser Studie besteht darin, Lesern einen Bezugsrahmen zur Evaluierung...
Published: Oct 01, 2019
In today’s market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase, and have higher expectations than ever.
Learn how you can better connect relevant data, personalise...
Published: Apr 23, 2018
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018
In our 36-criteria evaluation of CRM suites for enterprise organizations, we identified the nine most significant CRM suites from eight prominent vendors — Infor, Microsoft, NetSuite,
Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report...
Published: Jan 05, 2018
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
B2B e‑commerce is experiencing hyperbolic growth, and marketplaces are the main driver of this revolution. Several factors explain this migration of B2B buyers towards e-commerce.
In businesses, the increasingly natural digital behavior of new generations is driving them to replicate their personal purchasing behavior...
Published: Apr 04, 2017
This whitepaper serves as a preventative measure against wasted resources, providing marketers with:
An overview of the current market challenges supported by key research and insights from industry leaders.
A practical and transferable example designed to optimize marketing initiatives in real-time and increase...
Published: May 15, 2018
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Published: Jan 08, 2018
Businesses today must keep pace with unprecedented change. Some can react quickly, while others struggle. What separates the winners from the losers?
“The New Game Plan for Strategic Planning” is the product of HBR’s in-depth research. The report includes interviews with industry experts, analysis...
Published: Jun 07, 2017
To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely.
After seeing what...
Published: Jan 08, 2018
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses becoming increasingly comfortable with moving critical systems to the cloud, due to cloud experience and exposure. The benefits of cloud computing have become mainstream and so have cloud contact centers.
...
Published: Jul 26, 2017