It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows that only 14% are ahead of their customers’ expectations. This means that 86% feel that they are behind the curve, the competition — and most importantly — their customers’ expectations.
The...
Published: Oct 05, 2017
Discover how your business can be transformed using one of the most valuable resources already at your disposal - data.
This eBook by Microsoft explains how, cost effectively and with minimal disruption, you can enhance efficiency and productivity while growing your organisation effectively.
...
Published: May 24, 2016
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Published: Jan 08, 2018
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.
Organizations are advancing beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics that can unlock revenue growth. ...
Published: Feb 15, 2018
A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating principles and the keys to launching a successful Marketplace. It is time to seize the Marketplace opportunity for your business!
Download for free the reference book on e-commerce marketplace revolution!
Published: Apr 04, 2017
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement. Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics.
Read our free e-book, where you’ll learn: ...
Published: Jan 12, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer.
You’ll also learn how to:
Create a unified view and deliver personalized experiences...
Published: Apr 03, 2018
This whitepaper serves as a preventative measure against wasted resources, providing marketers with:
An overview of the current market challenges supported by key research and insights from industry leaders.
A practical and transferable example designed to optimize marketing initiatives in real-time and increase...
Published: May 15, 2018
The 2017 Magic Quadrant provides Gartner’s annual analysis of the contact center infrastructure vendors. The report examines the innovations driving the market and compares vendors based on completeness of vision and ability to execute.
Download now to find out more!
Published: Jul 26, 2017
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement with marketing campaigns, and the impact on the bottom line.
But new areas of darkness have been created: growing amounts of siloed and unstructured data that are not harnessed,...
Published: Apr 23, 2018
The availability of omnichannel opportunities, and so much demand has paved the way for companies to build their digital strategy on a multitude of websites. This explosion in sites has overwhelmed many large organisations, leaving them with a hodgepodge of many different platforms, incompatible technologies and support...
Published: May 04, 2016
We asked analysts and industry leaders what customer engagement trends they thought were key for 2017 and beyond.
From cutting-edge technologies such as IoT and bots to a new spin on old ideas, hot topics boil down to five key trends that will define the customer experience going forward.
In this ebook, learn:...
Published: Jul 26, 2017