In a digital world, where every campaign and customer experience can be tracked, it’s imperative for marketers to have data that proves the value of their every effort. Because when you can’t prove whether your marketing drives organisational profits, you’re less likely to get the budget you need to deliver...
Published: Apr 15, 2020
Now more than ever, an enterprise’s ability to understand the needs of their customers and respond quickly is paramount. By enabling customers to purchase digitally, not only do you enable cost efficient, self-serve buying experiences, you also benefit from the insight you need to rapidly adapt to major events like...
Published: Apr 28, 2020
More than ever, now is the time, to connect with your target audience and to provide them with educational content and solution-based collateral.
During these unprecedented times it is important for businesses to now review their tactics for reaching their target audiences, it is also important to maintain...
Published: May 15, 2020
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for your organization and your customers.
But where to start, and how to streamline? How do you fine-tune and fulfill pieces of the customer journey, to build foundations for the future?
In this whitepaper, we...
Published: May 15, 2018
In order to come out on top in the marketing world, you must structure for customer centricity. But how do you go about creating the stepping stones for a cohesive bigger picture?
This whitepaper will show you how to:
Set up journeys effectively across customer channels and screens
Balance customer experience...
Published: May 15, 2018
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved until one engineer decided to do a quick online controlled experiment—an A/B test—to try it out. The test showed that...
Published: Apr 12, 2018
Frost & Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives across Europe to understand how enterprises approached CX and whether they believed the Internet of Things (IoT) had or would have an impact on their business.
Interestingly, over 60% of respondents agree that...
Published: Jul 26, 2017
While digital has created a great new way for businesses to interact directly with their customers, it’s also led to a very scary time for marketers.
Marketers are shouldering a heavier burden than ever before; they not only own the branding and messaging but have also taken on commerce, social...
Published: May 04, 2016
Of late, there’s been an ongoing debate in the scientific community as to whether intelligence is fixed or changeable. If intelligence is fixed, then each person’s measure is doled out in the womb, and no amount of information acquisition can increasesomeone’s intelligence quotient, or IQ. But if intelligence...
Published: Jun 01, 2011
This review has allowed us to listen to contributions from around the globe about the changing world of sales, but the buyer has changed and to me this is all rooted in buyers. We can debate, discuss and dissect all we like but sellersneed to be where buyers are
Published: May 07, 2015
Dark social is a significant and growing challenge that marketers need to take seriously.
There is a growing body of evidence to show that consumers are increasingly sharing content privately, for example through messaging apps such as WhatsApp and Messenger, rather than on publicly accessible social networks where...
Published: Feb 01, 2018
The vast increase in dark data—all of the unstructured data from the Internet, social media, voice and information from connected devices—is overwhelming many executives and leaving them completely unprepared for the challenges their businesses face.
The smartest executives focus on making sense of the...
Published: Oct 30, 2017
Digital is the New Differentiator.
Changing buyer preferences, ever-growing competitive threats, and new technologies are upending B2B industries, forcing companies to completely rethink the way they go to market and engage with their customers.
Download this report now to discover how Magento is uniquely positioned...
Published: Feb 19, 2020
As marketers, we always have too much to do and too little time.
The Insight50 series is designed to address that. In less than an hour, ON24® looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.
This session...
Published: Jul 24, 2019