According to growcode.com, mCommerce accounted for 38% of sales in the UK and this figure is still rising. With more users switching to mCommerce it's important to ensure that every stage of the user journey is optimised, creating a simple, effective and enjoyable shopping experience for the customer.
Fabulous...
Published: Dec 20, 2021
As cloud technologies have matured, a revolution has taken place across the enterprise. Employees today can access the latest IT solutions on-demand, using them to complete tasks faster and more effectively than ever before.
With the business environment growing in complexity, it is essential that any departments...
Published: Oct 29, 2021
Back in the day, brands’ communications to their customers used to consist of a memorable message delivered to as big an audience as possible. But in recent years, popular adoption of the web and mobile apps has opened the floodgates when it comes to actionable customer data and new messaging channels—and new...
Published: Dec 14, 2021
Today’s consumers expect brands to be able to understand and speak to them without skipping a beat as they jump from device to device. Achieving connected and truly data-driven customer engagement takes planning—and a best-in-class marketing technology ecosystem (also known as a “stack”). But before...
Published: Dec 14, 2021
Customer buying habits as well as media consumption are constantly changing so how do you know you’re making the right advertising budget decisions? Do you know where to pull from if budgets fall? Or where to invest to scale?
Setting a budget is just the beginning. Then you need to optimize your performance...
Published: Nov 11, 2021
As we wrap up 2021, we decided to take a look back at the past year to predict what the New Year has in store for the digital advertising industry.
From Amazon claiming 10.3% of the US digital ad market and continuing its quest to take a larger chunk of ad budget from Google and Facebook, to privacy regulation...
Published: Jan 04, 2022
Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of a whole host of new marketing technologies, channels, platforms, and digital devices has made digital messaging and brand experiences central to modern marketing. However,...
Published: Dec 14, 2021
Ad campaigns on retailers websites are becoming a major source of revenue for performance marketers—even more during the holiday season!
With more consumers purchasing online than ever, retail media is experiencing an even faster acceleration in its momentum. No doubt retail media is all the rage now as 2 out...
Published: Nov 11, 2021
Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms. This whitepaper explores key trends impacting email marketing, alongside what makes it unique and powerful. It also explores how you can make the most of data whilst building...
Published: Dec 14, 2021
These days, leveraging a cross-channel approach to customer engagement isn’t a nice-to-have, it’s an imperative. And truly effective engagement today depends on your ability to reach customers where they are. If you can do it successfully, the impact can be enormous: Braze research has found that when brands...
Published: Dec 14, 2021
We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like, how that translates directly to business goals, and where brands can find opportunities to improve their customer engagement strategies.
Download now to find out...
Published: Dec 14, 2021
Box and ECM: Key integrations that drive digital transformation
Legacy ECM solutions simply can't keep up with the way you work today. Work is more mobile, more collaborative, more agile. Business processes must be intelligent. And customer expectations never stop growing.
Fortunately, cloud-based ECM...
Published: Oct 26, 2021
Pop quiz: What assignment should your marketing team tackle first? Should you complete the one marked “Due ASAP,” or the one labeled with the red siren emoji in the email subject line? Or should you drop everything and work on the project the CEO personally asked you to take care of when you passed each other...
Published: Nov 29, 2021
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer...
Published: Nov 11, 2021
