Driving webinar registration and attendance is a major struggle for most companies. While webinars are a powerful tool for communicating with customers, prospects, and employees across multiple time zones and geographies, they are only as good as your ability to get people to attend them. Today, there has never been more...
Published: Aug 24, 2020
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models. To cut through the noise and find out what the best B2B marketers are doing to adapt to today’s new digital norms, ON24 and NetLine sat down with leading marketing expert and CMO at Conversica, Rashmi Vitta....
Published: Oct 23, 2020
A consistently relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes is real. Much as we’d like to think we do, we often don’t know our customers well enough to successfully target...
Published: Jul 11, 2016
Customers are seizing control of the marketplace, being more digitally connected, socially networked, and better informed than ever. What's more, the modern customer journey now spans multiple channels and touch points. This new reality poses challenges for marketers that have invested in technology and processes based...
Published: Sep 01, 2015
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on...
Published: Apr 05, 2018
As companies face ever mounting global competition, the ability to manage information is set to play an increasingly important role in competitive strategy. If companies are to avoid being drawn into commodity price-based competition, the ability to capture information on customer needs and marshal the resources of the...
Published: Feb 01, 2010
Congratulations! You’re now the new head of marketing for your company. Maybe you’ve been promoted from within, or perhaps your new employer found you through an exhaustive search. Either way, your company is thrilled to have you on board and anxious for you to have a huge impact on your company’s success....
Published: Mar 07, 2012
It’s a weekday morning, and Shannon is dreading going to the office … again. Like a lot of workers, Shannon doesn’t so much hate the job as she hates her boss. Well, maybe “hate” is too strong of a word, but Shannon is definitely having a hard time with Diane, her new manager. Shannon began...
Published: Jul 01, 2012
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily.
Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.
Published: Jan 28, 2016
Understanding how to optimize Omni-Channel Order Management is key to your business’ success.
Today, consumers want seamless possibilities for selecting and receiving new products and services.
Intelligent order management systems allows brands and retailers to make informed decisions on how to profitably...
Published: Aug 14, 2018
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers
increasingly like to communicate in private.
This research, produced by Econsultancy in partnership with IBM Watson Marketing, is based...
Published: Apr 23, 2018
In today’s world internet users have exceedingly high expectations. They know they have options and can find what they are looking for in a matter of seconds. Online businesses need to know how to deliver the right experiences to customers. This guide explores the challenges and arms you with a powerful strategy...
Published: May 10, 2016
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...
Published: Nov 05, 2020