It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
In these days of increasing pressure on companies to become more efficient and reduce the bottom line, improved communication with suppliers, partners and customers through easy-to-use collaboration tools can dramatically optimise business processes, increase responsiveness and enable new levels of achievement throughout...
Published: Sep 01, 2013
The following article will help pinpoint areas of success, while highlighting trends in how sales analytics are evolving and providing tips to ensure you take the right path that benefits your organisation and the salespeople the technology is designed to empower.
Article topics include:
How is...
Published: Jan 12, 2016
From responsive design going mainstream to remarketing moving up the funnel, there have been a ton of exciting developments in the digital marketing world in the last year. To help keep marketers informed of these trends and assist companies in delivering a more consistent, more rewarding customer experience across channels,...
Published: Jul 17, 2014
Effective workforce management starts with in an accurate, efficient and user-friendly method for capturing work hours, pay rates and absences. Those critical details inform you of whether you are overstaffing particular roles, shifts or locations (or the opposite), provide a true gauge of worker performance through productivity...
Published: Jun 16, 2014
As a director for an international company that enables corporations to establish and manage their digital experience, Ian Richardson has seen at first-hand the effects of the digital revolution and the disruption it has wreaked across several industries in recent years. It has forced established brands to adapt to the...
Published: Jan 14, 2016
Leveraging Cloud Financials to Support Growing Healthcare Organizations
Published: Jun 08, 2013
The vast increase in dark data—all of the unstructured data from the Internet, social media, voice and information from connected devices—is overwhelming many executives and leaving them completely unprepared for the challenges their businesses face.
The smartest executives focus on making sense of the...
Published: Oct 30, 2017
These days, an ERP system is a necessity—not a luxury. You need a system that helps you operate and manage your business. But what else do you need it to do? Former Gartner analyst Lee Wylie introduced Enterprise Resource Planning to the world in 1990. Over its 21 year history, ERP software has undergone a significant...
Published: Jul 09, 2014
In our 36-criteria evaluation of CRM suites for enterprise organizations, we identified the nine most significant CRM suites from eight prominent vendors — Infor, Microsoft, NetSuite,
Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report...
Published: Jan 05, 2018
It’s that time of year again. It’s Q4, and you’ve begun the challenging process of designing your 2016 sales plan. We feel your pain, and we want you to get the most benefit possible from your sales planning process. We’ve put together over 35,000 plans for over 750 companies and we want to share...
Published: Jan 08, 2016
The first generation content management system (CMS) essentially supported your website as a digital brochure. As digital technology started to become a bit more interesting, the second generation CMS added functionality to keep pace with video, interactive multimedia and, eventually, the social media revolution, along...
Published: Jan 14, 2016
Acquiring traffic is a major challenge for e-merchants worldwide. Over the course of the evolution of ecommerce practices some new forms of visitor acquisition have been developed. The challenge now revolves around conversion optimisation. Indeed, acquisition costs follow an upward...
Published: Dec 22, 2016