Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on...
Published: Apr 05, 2018
We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want to be treated as individuals. It’s a huge challenge for today’s marketers. Delivering experiences that feel… Personal. Relevant. Fresh.
But that can be a challenge when we...
Published: Sep 16, 2019
As marketers, we always have too much to do and too little time.
The Insight50 series is designed to address that. In less than an hour, ON24® looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.
This session...
Published: Jul 24, 2019
Today’s senior executives don’t hold HR in very high esteem: according to Deloitte, almost half of senior leaders (42%) thought their HR teams were “underperforming or just getting by”; only 27% rated HR as excellent or good.”1 For government HR teams committed to their agency’s mission,...
Published: Jul 18, 2014
Xactly was founded with one mission in mind: to help companies inspire performance. Building a sales team and compensating them properly requires careful planning, and in order to ensure that you provide the right incentives that help your company achieve growth and success, you need to think strategically about the design...
Published: Jan 08, 2016
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer.
You’ll also learn how to:
Create a unified view and deliver personalized experiences...
Published: Apr 03, 2018
There is no question that the current global downturn has presented businesses with the toughest economic conditions for several generations. However, innovative small and mid-sized businesses (SMBs) which are quick to react, adapt and find creative ways to accelerate out of the downturn, will not only survive the crisis,...
Published: Jun 01, 2013
From responsive design going mainstream to remarketing moving up the funnel, there have been a ton of exciting developments in the digital marketing world in the last year. To help keep marketers informed of these trends and assist companies in delivering a more consistent, more rewarding customer experience across channels,...
Published: Jul 17, 2014
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Published: Jan 08, 2018
Customer Relationship Management had been a factor in sales teams for a considerable time now. Often it is introduced as contact management or salesforce automation or possibly as the departmental filofax. One thing it has never been, though is extremely popular amongst salespeople.
Published: Mar 01, 2014
Acquiring traffic is a major challenge for e-merchants worldwide. Over the course of the evolution of ecommerce practices some new forms of visitor acquisition have been developed. The challenge now revolves around conversion optimisation. Indeed, acquisition costs follow an upward...
Published: Dec 22, 2016
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018
Building a foundation of people and processes is an essential step toward experience optimization success.
Download this guide which covers the best practices of some of the most successful and well-run optimization teams including:
How to choose the best optimization platform for your organization...
Published: May 10, 2016
In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...
Published: Jan 02, 2017