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SAP

Best Practices in AP Automation

Today, virtually every organization operating in an SAP® environment recognizes the value of eliminating manual accounts payable (AP) processing to gain the efficiencies and cost savings that automation can bring. Our most recent economic downturn forced executive management to play a more active role in continually...

Published: Feb 20, 2010
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Adobe

How to Select the Right Enrolment and Forms Management Solution

Creating positive, seamless enrolment experiences for your customers can be mission critical to your overall business success. But enrollment form creation and management becomes increasingly complex as the number of forms you deal with grows, especially if you’re competing in a regulated industry. Every organisation...

Published: Jul 29, 2020
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Bynder

The Definitive Guide to Digital Asset Management

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming surplus of digital assets clogging up our devices and compromising our productivity. It is critical now, more than ever, to address this flood of content with digital governance and digital asset management (DAM)....

Published: Jun 22, 2020
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Adobe

Delivering Personalised Content for Dummies

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...

Published: Nov 05, 2020
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Marketo

The Definitive Guide to Account-Based Marketing

It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, and technologies are empowering us to engage our buyers like never before. But these new opportunities also bring new challenges. In today’s world,...

Published: Mar 10, 2020
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Adobe

Get up, Running and Operating With In-House Solution Experts

Creating amazing customer experiences is critical to the success of your business. But implementing the technology and developing the processes it takes to create those experiences can be complex. With Experience Full Services, you’ll get the operational support you need to deliver experiences that...

Published: May 06, 2020
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CANDDi

DIY Marketing Automation with CANDDi, Zapier, Capsule and Feedblitz

Book of the Future is an ‘Applied Futurism’ consultancy, offering organisations such as the NHS, ICAEW and Sony advice on how the can best respond and adapt to innovation. Founder, Tom Cheesewright, is also a conference speaker and media commentator, appearing quite often as a panelist on the topic of Futurism....

Published: Dec 09, 2014
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ON24

The B2B Marketer's Guide to Scrappy Marketing

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy. In an age where a print ad, a brochure or a quarterly...

Published: Oct 23, 2020
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Marketo

The Definitive Guide to Lead Nurturing

Today’s buyers engage with brands and companies through their own research across multiple channels, long before marketing or sales has the opportunity to engage with them directly. Lead nurturing is an integral part of a successful marketing strategy—specifically when building relationships with...

Published: Mar 10, 2020
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Adobe

Evolution Of The Marketer's Toolkit

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind of high-quality, consistent customer experience that’s the cornerstone of business success in the 21st century. They need to be able to deliver relevant, targeted marketing communications at every point in...

Published: Dec 14, 2020
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ON24

What Top-Performing B2B Marketers Do Differently

Marketers today have access to a variety of technology solutions that can be used to create a great customer experience. From interactive content hubs to dynamic personalisation and account-based marketing solutions, we have more tools at our fingertips today than would have been fathomable less than a decade ago. ...

Published: May 12, 2020
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Marketo

The Definitive Guide to Marketing Automation

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many companies struggle to align their people, processes, and technology to achieve these goals. This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It...

Published: Mar 10, 2020
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Sitecore

How to Solve your Content Crunch

Transform your content delivery from an off-the-cuff process, into one seamless, connected journey Your customers expect memorable moments at every brand touchpoint. But when you have websites, social pages, blogs, and gated content to consider, it can feel impossible to deliver everything with quality and speed—especially...

Published: Dec 17, 2020
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ON24

B2B Marketer's Guide to Account Based Marketing

Less is more. It’s such a simple phrase, and yet it holds so much truth. In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...

Published: Aug 24, 2020
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