Book of the Future is an ‘Applied Futurism’ consultancy, offering organisations such as the NHS, ICAEW and Sony advice on how the can best respond and adapt to innovation. Founder, Tom Cheesewright, is also a conference speaker and media commentator, appearing quite often as a panelist on the topic of Futurism....
Published: Dec 09, 2014
Creating positive, seamless enrolment experiences for your customers can be mission critical to your overall business success. But enrollment form creation and management becomes increasingly complex as the number of forms you deal with grows, especially if you’re competing in a regulated industry.
Every organisation...
Published: Jul 29, 2020
Transform your content delivery from an off-the-cuff process, into one seamless, connected journey
Your customers expect memorable moments at every brand touchpoint. But when you have websites, social pages, blogs, and gated content to consider, it can feel impossible to deliver everything with quality and speed—especially...
Published: Dec 17, 2020
Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l’objet d’un suivi, il est impératif que les responsables marketing disposent de données attestant de l’efficacité des actions engagées. Si vous n’êtes pas en mesure...
Published: May 12, 2020
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming surplus of digital assets clogging up our devices and compromising our productivity. It is critical now, more than ever, to address this flood of content with digital governance and digital asset management (DAM)....
Published: Jun 22, 2020
It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, and technologies are empowering us to engage our buyers like never before.
But these new opportunities also bring new challenges. In today’s world,...
Published: Mar 10, 2020
Today’s buyers engage with brands and companies through their own research across multiple channels, long before marketing or sales has the opportunity to engage with them directly.
Lead nurturing is an integral part of a successful marketing strategy—specifically when building relationships with...
Published: Mar 10, 2020
Remote working is now widely recognised as part of the way businesses operate.
According to a 2019 report by the International Workplace Group, almost two-thirds of companies worldwide have a flexible workspace policy. Despite this widespread acceptance, however, every business looking at teleworking still faces...
Published: Jul 09, 2020
Customers choose where to have experiences with your brand. And when they do, they expect to be greeted with relevant personalised content. Evolving channels, a lack of resources and organisational silos make this a challenge.
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Published: May 06, 2020
What they want – where and when they want it. That’s what customers expect.
Vast amounts of customer data, a lack of resources and evolving customer expectations make it challenging.
To find out more, download now!
Published: May 06, 2020
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...
Published: Nov 05, 2020
Creating amazing customer experiences is critical to the success of your business. But implementing the technology and developing the processes it takes to create those experiences can be complex.
With Experience Full Services, you’ll get the operational support you need to deliver experiences that...
Published: May 06, 2020
Les six atouts de l’automatisation marketing pour démontrer la valeur des actions menées et obtenir des résultats.
Pour le marketeur que vous êtes, la transformation digitale a fait évoluer l’exercice de votre métier et les aspirations de vos clients. De fait, vous...
Published: May 12, 2020