In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models. To cut through the noise and find out what the best B2B marketers are doing to adapt to today’s new digital norms, ON24 and NetLine sat down with leading marketing expert and CMO at Conversica, Rashmi Vitta....
Published: Oct 23, 2020
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
Customers choose where to have experiences with your brand. And when they do, they expect to be greeted with relevant personalised content. Evolving channels, a lack of resources and organisational silos make this a challenge.
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Published: May 06, 2020
Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their operations, customers and markets. Many organisations are scaling initial Digital Transformation programmes to enterprise-wide, integrated initiatives.
To scale efficiently and effectively, companies...
Published: Jul 09, 2020
Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines, automates, and measures marketing tasks, it’s pretty clear that marketers who use marketing automation software tend to outperform marketers who don’t.
As you explore marketing automation solution...
Published: May 13, 2020
See what your brand can accomplish with the right brand management software.
These days, brand management is not just important, it’s a necessity. There are more ways for brands to reach out and stamp their unique impression on consumers than ever before, and keeping up with their ever-changing needs is a central...
Published: Jun 22, 2020
Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it’s been around for at least 50 years. That’s before the internet, before content marketing and growth hacking, and before SaaS and Google Ads. While the work might have changed, the mindset...
Published: Mar 10, 2020
Creating positive, seamless enrolment experiences for your customers can be mission critical to your overall business success. But enrollment form creation and management becomes increasingly complex as the number of forms you deal with grows, especially if you’re competing in a regulated industry.
Every organisation...
Published: Jul 29, 2020
Our digital experience experts can help you devise a strategy to maximize your Adobe solutions and get to market faster.
The next wave of transformation. It’s all about amazing digital experiences. Massive amounts of data, multiple devices and screens, and skyrocketing customer expectations make it complex,...
Published: Feb 07, 2020
In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report shows how each provider...
Published: Apr 04, 2018
Book of the Future is an ‘Applied Futurism’ consultancy, offering organisations such as the NHS, ICAEW and Sony advice on how the can best respond and adapt to innovation. Founder, Tom Cheesewright, is also a conference speaker and media commentator, appearing quite often as a panelist on the topic of Futurism....
Published: Dec 09, 2014
With the right technology and tools in place you can do what your competitors aren’t doing to make the online application process effortless. And when you do, you’ll be rewarded with the ability to do the following:
Effectively serve the needs of an omni-channel customer through IT and business teams...
Published: Jul 29, 2020
L’automatisation marketing est devenue indispensable aux équipes marketing actuelles. En effet, une plateforme de ce type simplifie, automatise et mesure les actions marketing et permet ainsi d’obtenir de meilleurs résultats.
En passant en revue les solutions d’automatisation marketing...
Published: May 12, 2020
Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure. As marketing organisations work to keep pace with digital lifestyles, their communication programs have to move faster and connect to more and more channels. The typical marketing organisation is now churning out marketing...
Published: Jun 22, 2020