Pop quiz: What assignment should your marketing team tackle first? Should you complete the one marked “Due ASAP,” or the one labeled with the red siren emoji in the email subject line? Or should you drop everything and work on the project the CEO personally asked you to take care of when you passed each other...
Published: Nov 29, 2021
The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Nov 16, 2021
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer...
Published: Nov 11, 2021
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations. The pandemic has played its part with the acceleration of digital transformation projects. However, the shift in expectations of user experiences are continuing to drive change. Therefore, CIOs are now charged with the...
Published: Oct 28, 2021
In a digital world, where every campaign and customer experience can be tracked, it’s imperative for marketers to have data that proves the value of their every effort. Because when you can’t prove whether your marketing drives organisational profits, you’re less likely to get the budget you need to deliver...
Published: Apr 15, 2020
As in-person events take a backseat to digital experiences, and companies look to maintain momentum without in-person interactions, having an up-to-date digital marketing strategy has become critical. It’s time to start revamping our marketing tactics to succeed in a digital-centric consumer landscape. ...
Published: Mar 02, 2021
Sales and Marketing Automation is quickly becoming a household term for many small businesses. But along with the rise in it’s popularity, we’re also seeing a rise in misunderstanding how it works.
Join us as we bust these myths and share some healthier perspectives for thinking about the expanded role...
Published: Sep 24, 2021
You don’t have to be an established business to know how important it is to generate leads. Now, there are two ways you can attract new subscribers:
Promoting your website with paid ads
Publishing content that converts site visitors into paid customers
The second part is often referred to...
Published: Oct 21, 2021
In today’s marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple channels. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.
Through the...
Published: Mar 10, 2020
When personalization isn’t paying off and data doesn’t help you make sound decisions, it’s time to renew your focus.
This ebook offers you the guidance you need to truly connect with your customers and give them the experiences they’re looking for.
Discover how to win trust,...
Published: Apr 29, 2021
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
Manufacturing and industrial professionals are rushing to get their Industry 4.0 strategies up and running. But in the blitz, it’s easy to overlook some elements of 4.0, like having a digital engagement strategy for partners, customers and distributors in place. What’s a busy professional to do?
...
Published: Mar 02, 2021
El panorama de los CMS ha cambiado, antes las grandes empresas compraban sistemas de gama alta y los adaptaban a sus necesidades, mientras que las medianas empresas se conformaban con soluciones con un conjunto básico de funciones estándar. Pero la llegada de las plataformas CMS nativas de la nube está...
Published: Feb 18, 2021
In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models. To cut through the noise and find out what the best B2B marketers are doing to adapt to today’s new digital norms, ON24 and NetLine sat down with leading marketing expert and CMO at Conversica, Rashmi Vitta....
Published: Oct 23, 2020
