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Marketo

The Definitive Guide to Lead Generation

In today’s marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple channels. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. Through the...

Published: Mar 10, 2020
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ON24

B2B Marketer's Guide to Account Based Marketing

Less is more. It’s such a simple phrase, and yet it holds so much truth. In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...

Published: Aug 24, 2020
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Adobe

End-To-End Assistance for Customer Experience Execution

Customers choose where to have experiences with your brand. And when they do, they expect to be greeted with relevant personalised content. Evolving channels, a lack of resources and organisational silos make this a challenge. To find out more, download now!

Published: May 06, 2020
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Adobe

Evolution Of The Marketer's Toolkit

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind of high-quality, consistent customer experience that’s the cornerstone of business success in the 21st century. They need to be able to deliver relevant, targeted marketing communications at every point in...

Published: Dec 14, 2020
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Marketo

The Definitive Guide to Account-Based Marketing

It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, and technologies are empowering us to engage our buyers like never before. But these new opportunities also bring new challenges. In today’s world,...

Published: Mar 10, 2020
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Sitecore

Four Reasons to Use Automation to Drive Deeper Customer Engagement

Customer engagement is more than a trendy buzzword. It’s the new marketing reality for businesses of every stripe. In this age of the empowered customer, engagement has replaced push marketing, with customers and prospects deciding how and when they want to engage with your company. They are also calling the shots...

Published: Jan 01, 2011
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OutSystems

The Speed of Change: How Fast Are You?

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives. While a “new normal” is developing, the continuation of disruption seems a certainty for some time to come. Ingenuity and adaptability will be the critical factors that decide the fate of organisations....

Published: Jul 16, 2020
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Adobe

Mind the Gap on Your Digital Transformation Journey: Making Content Work for Your Organisation

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their operations, customers and markets. Many organisations are scaling initial Digital Transformation programmes to enterprise-wide, integrated initiatives.  To scale efficiently and effectively, companies...

Published: Jul 09, 2020
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Adobe

Power Up Your Personalisation

What they want – where and when they want it. That’s what customers expect. Vast amounts of customer data, a lack of resources and evolving customer expectations make it challenging. To find out more, download now!

Published: May 06, 2020
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Adobe

Ten predictions for the next decade of analytics

AI and other analytics technologies are driving incredible innovations and advancements that are making it possible to do things with data that business leaders only dreamed of a short time ago. It’s been 10 years since Adobe acquired Omniture and entered the analytics arena. Since then, the industry has seen...

Published: Dec 14, 2020
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Adobe

Prove Your Marketing Worth

In a digital world, where every campaign and customer experience can be tracked, it’s imperative for marketers to have data that proves the value of their every effort. Because when you can’t prove whether your marketing drives organisational profits, you’re less likely to get the budget you need to deliver...

Published: Apr 15, 2020
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Marketo

The Definitive Guide to Lead Nurturing

Today’s buyers engage with brands and companies through their own research across multiple channels, long before marketing or sales has the opportunity to engage with them directly. Lead nurturing is an integral part of a successful marketing strategy—specifically when building relationships with...

Published: Mar 10, 2020
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Microsoft

The Forrester Wave™: Sales Force Automation Solutions, Q2 2017

In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them. This report shows how each provider...

Published: Apr 04, 2018
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SAP

Best Practices in AP Automation

Today, virtually every organization operating in an SAP® environment recognizes the value of eliminating manual accounts payable (AP) processing to gain the efficiencies and cost savings that automation can bring. Our most recent economic downturn forced executive management to play a more active role in continually...

Published: Feb 20, 2010
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