User Generated Content (UGC) is not just another marketing buzz phrase, honest. It’s a very powerful strategy for your marketing team and all you need to do is add content created by engaged customers (such as product reviews, videos and photos) into your marketing campaigns.
UGC has been proven...
Published: Oct 03, 2017
In our 36-criteria evaluation of CRM suites for enterprise organizations, we identified the nine most significant CRM suites from eight prominent vendors — Infor, Microsoft, NetSuite,
Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report...
Published: Jan 05, 2018
Whether your organization has low voluntary turnover, high voluntary turnover, low involuntary turnover, high involuntary turnover, or some combination of the above that varies by department and according to the time of the year, turnover statistics tell a story about your company processes, procedures, leadership, and...
Published: Apr 01, 2011
Aujourd’hui, les clients sontmaîtres du parcours d’achat ; une tendance qui s’est accélérée avec la prolifération et le perfectionnement des appareils mobiles.
Les clients décident où chercher, comment acheter, quand acheter et où acheter. Et,...
Published: Apr 23, 2018
Recruiting the best employees. Creating the optimal work environment to retain those employees. And not losing, but indeed, enhancing productivity in the process. Goals to which every employer aspires. Tools that make it easier and more comfortable to use the telephone are central to recruitment, quality of work life,...
Published: Jan 01, 2010
In the course of working with hundreds of companies across the globe – as well as thought leaders throughout the HR industry – we’ve learned what works, what doesn’t and what’s most important when it comes to keeping up with HR trends and technologies. In this document, we’ve pulled...
Published: May 09, 2014
It’s well known that wireless headsets make office and mobile professionals more productive. Technology advances have made wireless headsets practical and increased product choices. A manager responsible for the smooth functioning of a business needs to select wisely to get the full convenience, compatibility ,and...
Published: Sep 01, 2014
Whether you’re a one-person start-up, or an expanding business, Microsoft can help your company succeed and grow with innovative technology.
Download this infographic and read about how Microsoft helped businesses like yours find success using Microsoft Technology.
Published: May 11, 2016
I recently had a pretty tough week. The kind of week that ends up in the bar across the street from the CANDDi office for a consolatory pint. This is a bar that I have frequented since setting up shop in Manchester city centre two years ago, and the team and I often go in on a Friday evening to wind down (or up) ready...
Published: Apr 05, 2014
The traditional marketing funnel has become the accepted approach when considering customer acquisition and conversion efforts. But this approach doesn’t reflect the reality of brands who want to continually engage with their customers.
The mobile engagement loop is a new approach brands can take to view their...
Published: Jan 26, 2016
Was it when the first smartphones came out? Or when Steve Jobs released the first iPhone? As it happens, apps have been around for a little longer than that…. A very early and primitive app that made it into mainstream consciousness was Snake, which first appeared on a Nokia 6110 device in 1997. It’s now on...
Published: Jul 18, 2014
Trends in online web search query data have been shown useful in providing models of real world phenomena. However, many of these results rely on the careful choice of queries that prior knowledge suggests should correspond with the phenomenon. Here, we present an online, automated method for query selection that does...
Published: Jan 02, 2015
Marketing is best approached as a more hands-off endeavor, in which the marketing manager or planner thoughtfully selects services and people to implement a sound plan.
This book will help if you really have to roll up your sleeves and do some fundamentals yourself, but it will also help you think more big-picture...
Published: Dec 01, 2015
From the time a user first opens your app, through the initial hours and days of their engagement with the app, this phase of the user lifecycle is know as “onboarding”. Users who do not see the value in your app may never return, or may even delete your app. It is essential to onboard new users effectively,...
Published: Mar 29, 2016