Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: May 16, 2019
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
Is your brand ready to take advantage of mobile wallet? There’s a prime opportunity to not only make your customers’ lives easier, but also to engage at a deeper level than traditional marketing channels — all without the need of a dedicated mobile app.
Urban Airship’s Mobile Wallet Inspiration...
Published: May 03, 2016
Many organizations face questions relative to the strategies they should put in place to thrive in a customer- centric economy and an environment where deep infrastructural changes are being driven by disruptive technologies and the rapid emergence of digital commerce channels.
Faced with these forces,...
Published: Aug 22, 2018
Plantronics takes customer’s security concerns seriously and despite widespread press reports of Bluetooth security vulnerabilities in Bluetooth devices such as phones and PDAs, the audio connection between a PC or phone and a Plantronics Bluetooth headset remains highly secure.The Plantronics Voyager USB system...
Published: Nov 01, 2012
Founded in Boulder, Colorado in 1988, Gaiam offers information, products and services for individuals and businesses interested in natural health, ecological lifestyles, personal growth and sustainable commerce. Gaiam has products in stores worldwide and is growing a strong e-commerce sales channel with categories including:...
Published: Mar 03, 2013
ista Energy Solutions is using on-line HR software solution Cezanne OnDemand to help raise standards of performance throughout the business and streamline HR administration.
Published: Oct 05, 2014
The digital revolution has changed nearly every aspect of marketing, and content marketing is no exception. In fact, content marketing was one of the earliest forms of marketing, dating back to the late 19th century. John Deere was an early pioneer with their Furrow magazine, and in 1902 the Genesee Pure Food Company armed...
Published: Jul 01, 2016
Overall, the United States labor force is shifting from manufacturing and servicebased workers to knowledge workers, which makes virtual workplaces more common. Some companies are not embracing the change or simply do not have jobs that fit into the virtual workforce, such as a parts assembler. But, the majority find that...
Published: Sep 01, 2012
• The upgrade from corded to wireless headsets boils down to a nickel a day. • Estimating the ROI of wireless headsets includes calculations on productivity, employee retention, additional revenue and customer satisfaction. • Each organization’s individual figures vary, but it is possible to build...
Published: May 01, 2013
Many financial services firms have automated the vast majority of key processes and customer experiences. However, the “last mile” of most transactions – completing the agreement– far too often relies on the same inefficient pen-and-paper processes of yesteryear.
Digitising agreements using...
Published: Feb 26, 2019
Since 1996 businesses have been using pay-per-click advertising (PPC) to drive targeted traffic to their website. With their monopoly position, the majority of this money has gone to Google. Over time, the way that PPC works has become steadily more sophisticated, and more expensive. What was once a cheap way of generating...
Published: Aug 02, 2015
In an increasingly competitive and volatile marketplace, business is catching on to a new formula for success: Results and customer satisfaction are driven by having a highly engaged workforce. According to the Hay Group, companies with the most engaged employees report revenue growth at a rate two-and-a-half times greater...
Published: Oct 03, 2014