The travel, hospitality and tourism industries have been some of the fastest growing sectors in the world. Deloitte has predicted that tourism alone will be worth more than £257 billion to the UK economy by 2025!
Fierce competition, business pressures and the disruption caused by social media are making all...
Published: Oct 03, 2017
As consumers embrace online video across a broad spectrum of devices, from smartphones and tablets to PCs and connected TVs, publishers need a way to protect their content against piracy and unauthorized viewing no matter how, where, or when it is accessed. Digital rights management (DRM) provides the control publishers...
Published: Oct 05, 2014
Mobile user access to ERP and other back office systems has become a core requirement as organizations seek operational efficiency and deepening customer engagement. Without mobile access, system users are disadvantaged by needing to return to a desktop, often after a job is completed, to enter data relating to that job...
Published: Oct 10, 2014
showpads survey of 1000 sales pros reveals customers more informed than ever before.
Published: Aug 02, 2012
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for CMOs and their organisations in their quest for greater revenues, reduced costs and a vastly improved customer experience.
But while the advantages of technology are undeniable,...
Published: Apr 25, 2018
On April 3, we participated in Demand Metric’s Sales Enablement Summit. The event was a full day of learning about new solutions, content models and how to align cross-team efforts for a more productive sales organization. For our session, we partnered with Matthew Penzone at Infraredx. In his recent blog post, Matthew...
Published: Apr 08, 2013
Windows 10 Pro helps you get more done, and puts your business in a position to do great things. It is focused on productivity to match your tireless pace. It works across your devices so you can stay mobile. It has enterprise-grade security to equal your commitment towards excellence. And it fits a variety...
Published: Mar 10, 2016
connections. But now such attributes have paved the way for consumers to take a self-service approach over what they watch, when and where they watch it, and their willingness to pay to view content on their mobile device.
Published: Sep 08, 2015
Modern social media marketing is still marketing. So if you understand your audience by listening, publish content that resonates, engage them, and measure your success, you will make great social strides in this digital world.
Here’s why social marketing is so important. Consider how much is shared every single...
Published: Jul 11, 2016
The explosive proliferation of powerful mobile devices has led to employee demand for solutions that will allow seamless access to enterprise content from any device. Solutionslike Dropbox, originally developed for consumer usage, have barged into the enterprise, forcing IT to reconsider how to balance its portfolio against...
Published: Jul 10, 2013
Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one personalization using the Relay42 data management solution. How, why, and did it work?
Discover how Nuon contended with the challenges associated with energy providers, such as churn rate and increasing...
Published: May 15, 2018
Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
Technology businesses strive to remain at the forefront of innovation, but also in their marketing efforts, technology brands need to continuously evolve to take full advantage of the changes and developments in digital marketing.
Published: Jun 21, 2014
In this paper, we’ll examine what best-in-class companies are doing to deliver more consistent experiences that drive commerce revenue and more consistent customer experiences across marketing channels.
Published: Jul 01, 2016