Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology. Get straight to the important stuff:
A checklist of DMP criteria to make sure you're asking vendors the right questions
A closer look at DMP competencies, nuances...
Published: Sep 05, 2017
The travel, hospitality and tourism industries have been some of the fastest growing sectors in the world. Deloitte has predicted that tourism alone will be worth more than £257 billion to the UK economy by 2025!
Fierce competition, business pressures and the disruption caused by social media are making all...
Published: Oct 03, 2017
Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options and rising earnings, sales have been boosted and we are seeing a rise in customer confidence.
Social media has had a huge, game-changing effect on the automotive...
Published: Oct 03, 2017
User Generated Content (UGC) is not just another marketing buzz phrase, honest. It’s a very powerful strategy for your marketing team and all you need to do is add content created by engaged customers (such as product reviews, videos and photos) into your marketing campaigns.
UGC has been proven...
Published: Oct 03, 2017
Since 1996 businesses have been using pay-per-click advertising (PPC) to drive targeted traffic to their website. With their monopoly position, the majority of this money has gone to Google. Over time, the way that PPC works has become steadily more sophisticated, and more expensive. What was once a cheap way of generating...
Published: Mar 10, 2014
The ecosystem for delivering and consuming TV shows, movies, and other news and entertainment content is changing rapidly, creating new opportunities for marketers and advertisers. As Internetready television sets become the norm and set-top boxes continue to proliferate, consumers have more choices than ever for live...
Published: Sep 04, 2014
Seventy per cent of all apps are launched only one time before being deleted — that’s nearly three of every four apps downloaded. However, there are some tried and true ways to ensure that your app is not tossed aside.
We’ve gathered some of our best practices and recommendations for retaining...
Published: Sep 02, 2016
On-premise solutions are taking a backseat to software as a service, or SaaS, options. According to predictions from Gartner, spending on cloud-based Human Capital Management (HCM) investments will exceed that of on-premise solutions by 20171. If you haven’t made the switch yet, you’ll probably be weighing...
Published: May 01, 2012
iPad at Work For Dummies provides essential and in-depth coverage for a variety of productivity-related tasks made possible on the iPad, from basics such as setting up and starting out with an iPad to tips on the best practices for enterprise-level word processing, spreadsheet creation, presenting, task management, project...
Published: Mar 08, 2016
Learning and development leaders are strengthening their positions as strategic partners who are critical to helping their businesses pursue and realize their strategies for global growth, and language learning plays a critical role. Rosetta Stone, in conjunction with Workforce Management magazine, surveyed more than 1,000...
Published: Jul 01, 2012
ista Energy Solutions is using on-line HR software solution Cezanne OnDemand to help raise standards of performance throughout the business and streamline HR administration.
Published: Oct 05, 2014
When it comes to deciding on the right communications products for business, the key to finding the ideal solution lies not in “speeds and feeds,” but rather in fi nding the device best suited to fi t a company’s needs. In telephony, the best device is the one that most cost effectively and effi ciently...
Published: Aug 01, 2010
Before getting any new technology, take a short moment to define what you are looking to achieve with it. What is the problem you are trying to solve? And how and when will you know that the new technology is actually solving the problem? In other words: define the problem, and define what ‘solved’ means. Simple...
Published: May 12, 2014
The explosive proliferation of powerful mobile devices has led to employee demand for solutions that will allow seamless access to enterprise content from any device. Solutionslike Dropbox, originally developed for consumer usage, have barged into the enterprise, forcing IT to reconsider how to balance its portfolio against...
Published: Jul 10, 2013