Today's digital marketers want to engage customers with offers that are based on deep customer profiles, transaction histories and other real-time content about their interactions. Delivering the right offer for the right customer at the right time will dramatically improve marketing results and lifetime customer value....
Published: Oct 30, 2017
In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report shows how each provider...
Published: Apr 04, 2018
Field sales and marketing teams need to examine the root causes of why they struggle to accelerate business growth. In this e-book, we’ll examine the reasons why new selling dynamics intensify the lack of alignment between sales and marketing. Then we’ll discuss how a mobile sales enablement solution can address...
Published: May 12, 2011
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for your organization and your customers.
But where to start, and how to streamline? How do you fine-tune and fulfill pieces of the customer journey, to build foundations for the future?
In this whitepaper, we...
Published: May 15, 2018
We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want to be treated as individuals. It’s a huge challenge for today’s marketers. Delivering experiences that feel… Personal. Relevant. Fresh.
But that can be a challenge when we...
Published: Sep 16, 2019
Recruiting the best employees. Creating the optimal work environment to retain those employees. And not losing, but indeed, enhancing productivity in the process. Goals to which every employer aspires. Tools that make it easier and more comfortable to use the telephone are central to recruitment, quality of work life,...
Published: Jan 01, 2010
• The upgrade from corded to wireless headsets boils down to a nickel a day. • Estimating the ROI of wireless headsets includes calculations on productivity, employee retention, additional revenue and customer satisfaction. • Each organization’s individual figures vary, but it is possible to build...
Published: Jun 01, 2012
HR technology is the answer - but you must ask the right questions HR directors in companies large and small are grappling wit selecting and implementing HR systems that need to enhance the business and add long-term value.
Published: Dec 09, 2013
The security of online services is a topic of increasing interest to enterprises as the number of third party hosted service offerings has expanded in recent years. The emergence of various “cloud computing” concepts and definitions has highlighted not only questions about data ownership and protection, but...
Published: Feb 09, 2014
Dark social is a significant and growing challenge that marketers need to take seriously.
There is a growing body of evidence to show that consumers are increasingly sharing content privately, for example through messaging apps such as WhatsApp and Messenger, rather than on publicly accessible social networks where...
Published: Feb 01, 2018
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers
increasingly like to communicate in private.
This research, produced by Econsultancy in partnership with IBM Watson Marketing, is based...
Published: Apr 23, 2018
Every business leader knows that good planning is instrumental in improving outcomes across the company: increasing revenue, anticipating market trends, and optimizing resources, to name a few. However, the supporting data has been limited—until now.
Welcome to the first-ever survey on the State of Connected...
Published: Nov 19, 2018
In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...
Published: Jan 02, 2017
All customers expect their purchase to show up as expected and on time. But if you’re a supply chain professional, like so many we work with, you know there are thousands of things that have to be executed perfectly for that customer to have their anticipated experience.
And we know things can, and do, go wrong....
Published: Aug 22, 2018