People aren’t shopping like they used to.
The customer journey has evolved far beyond the straight line from browsing to checkout. While digital channels haven’t been the bad omen they were initially feared to be for brick and-mortar locations, they have changed consumer behaviour. Shoppers are assessing...
Published: Oct 08, 2019
Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one personalization using the Relay42 data management solution. How, why, and did it work?
Discover how Nuon contended with the challenges associated with energy providers, such as churn rate and increasing...
Published: May 15, 2018
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make...
Published: Jan 11, 2016
Before getting any new technology, take a short moment to define what you are looking to achieve with it. What is the problem you are trying to solve? And how and when will you know that the new technology is actually solving the problem? In other words: define the problem, and define what ‘solved’ means. Simple...
Published: May 12, 2014
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the success of your sales team is stifled by silos. It’s no wonder they’re struggling when their transactional systems, social networking, and productivity tools are separate.
With the Microsoft...
Published: Jan 12, 2018
Digital marketing is, by its very nature, a dynamic place to be. We’ve seen an explosion in the amount and variety of content that marketers need to generate across an ever-growing number of touchpoints. Content is everywhere and the demand for it shows no sign of slowing.
What...
Published: Sep 16, 2019
Modern social media marketing is still marketing. So if you understand your audience by listening, publish content that resonates, engage them, and measure your success, you will make great social strides in this digital world.
Here’s why social marketing is so important. Consider how much is shared every single...
Published: Jul 11, 2016
Learning and development leaders are strengthening their positions as strategic partners who are critical to helping their businesses pursue and realize their strategies for global growth, and language learning plays a critical role. Rosetta Stone, in conjunction with Workforce Management magazine, surveyed more than 1,000...
Published: Jul 01, 2012
Zencoder enables large scale transcoding of Spuul’s massive library of premium Indian content to bring HD movies and TV shows to every device
Published: May 12, 2015
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business...
Published: Jul 30, 2019
As access ubiquity and document-centric collaboration needs have become more complex, many organizations are turning to cloud file sharing (CFS) products to provide end users with a lightweight but effective solution for storing, sharing, and managing their work-related files.
Published: Jan 07, 2015
Field sales and marketing teams need to examine the root causes of why they struggle to accelerate business growth. In this e-book, we’ll examine the reasons why new selling dynamics intensify the lack of alignment between sales and marketing. Then we’ll discuss how a mobile sales enablement solution can address...
Published: May 12, 2011
This paper picks out proven cases which can be adapted into a practical reality to make customer engagement insights matter through smart data management.
An overview of current industry challenges and consumer sentiment, based on research conducted by the DMA in partnership with Future Foundation.
A...
Published: May 15, 2018
We are on the cusp of the API first revolution, the evolution of enterprise-level digital experience. You can no longer think of your website as a set of pages; it’s less about the page and more about the unique, personalized content you’re providing, the structure of that content, and the intuitive experience...
Published: May 04, 2016