Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: May 16, 2019
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
a new study by showpad and demand metric of 244 sales and marketing professionals reveals the true impact of a bad sales experience, and how disconnects between sales and marketing can be negatively affect sales.
Published: Jul 08, 2014
In order to come out on top in the marketing world, you must structure for customer centricity. But how do you go about creating the stepping stones for a cohesive bigger picture?
This whitepaper will show you how to:
Set up journeys effectively across customer channels and screens
Balance customer experience...
Published: May 15, 2018
Few senior executives would knowingly do something in their companies to lose $3.5 million for every $5 million they invested in a project. Yet this is the exact loss experienced by most American companies today for each employee they send overseas. In the book co-authored with my colleague Bill Ayres—Carry a Chicken...
Published: Apr 01, 2012
Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand.
There’s an opportunity for marketers to build better,...
Published: Jul 01, 2016
• The upgrade from corded to wireless headsets boils down to a nickel a day. • Estimating the ROI of wireless headsets includes calculations on productivity, employee retention, additional revenue and customer satisfaction. • Each organization’s individual figures vary, but it is possible to build...
Published: May 01, 2013
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement. Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics.
Read our free e-book, where you’ll learn: ...
Published: Jan 12, 2018
How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance?
Download this whitepaper to discover how to:
Remove bottlenecks and unify siloed teams by formalizing an optimization methodology
Foster latent creativity in your team...
Published: Jan 08, 2018
This whitepaper explains how you can use smart centralizing technology to take a proactive approach to GDPR and responsible, compliant marketing:
A clear glossary and explanation of the GDPR guiding principles
What these mean in a marketing context and how they can be proactively actioned and addressed...
Published: May 15, 2018
“Superior sound quality” is a phrase that is often over-used in the world of telephone headset and communication technology. The problem is that while virtually every company claims to provide this optimal level of sound, few actually do. Caught in this semantic crossfi re of claimversus- reality is the call...
Published: Mar 01, 2012
Is your brand ready to take advantage of mobile wallet? There’s a prime opportunity to not only make your customers’ lives easier, but also to engage at a deeper level than traditional marketing channels — all without the need of a dedicated mobile app.
Urban Airship’s Mobile Wallet Inspiration...
Published: May 03, 2016
Windows 10 Pro gives you one universal app platform, one security model, and one deployment and management approach. You’ll love the experience and it’ll help you save time and money, so you can grow your business.
Download this infographic today to read about why you should consider...
Published: Mar 10, 2016