Adobe recently commissioned Forrester Consulting to conduct a global survey to understand how digital document processes are supporting business resilience during the COVID-19 pandemic. The Western Europe results were staggering with 70% of organizations say that digital document processes enable them to better maintain...
Published: May 07, 2021
B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face...
Published: Apr 23, 2021
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitisation of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Apr 21, 2021
The COVID-19 pandemic has transformed how and where we work. Businesses have had to respond quickly to adapt to remote workforces, virtual interactions and digital interchanges. To understand how digital document processes are supporting business resilience for financial service firms during the pandemic, Adobe recently...
Published: May 07, 2021
Remote working has now become the norm for most office workers due to lockdown measures and social distancing restrictions imposed in the wake of Covid-19. Adobe partnered with London Research to carry out a survey of more than 500 business professionals to learn more about the pros and cons of working from home.
Published: May 07, 2021
Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations of all stripes. But simply having a bigger role to play in an organisation’s success isn’t enough. To cement its spot at the table, marketing must not only generate leads for sales, but actively...
Published: Apr 21, 2021
There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should marketers do in this scenario?
Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey...
Published: Apr 23, 2021
Customers walking into stores are trading transactions for inspiration and experiences—the convenience of picking up or returning an online order at the store or a micro moment such as an irresistible discount offered by the store associate on a ‘wishlisted’ item. However, retailers are struggling with...
Published: May 04, 2021
The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have more opportunity than ever to influence the buying journey and increase contribution to pipeline. But as buyers take control of research, expectations are increasing. Turned off by low-quality sales spam, buyers only...
Published: Apr 21, 2021
Compared to other formats — from e-books and blog posts to videos and podcasts — webinars offer the ability to create two-way conversations while providing the content and information audiences need. But sometimes, a digital marketer may want to do more with the tools available to them. In that case, this is...
Published: Apr 21, 2021
2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer journeys had to take place entirely over digital channels and investment in digital experiences shot through the roof.
So, what does digital marketing look like now? Check out our 2021 Digital Experiences...
Published: Apr 23, 2021
Brands that offer outstanding digital experiences attract and retain more customers. But it’s difficult to know where you are, and how to improve.
That’s why we created this ebook: so you can find out if your brand’s content strategy is mature enough to meet your organization’s needs –...
Published: Apr 29, 2021
Whether those experiences take place face-to-face, on your website or at a conference, delivering on those experiences in today’s day and age requires a virtual touch — one that’s engaging, comprehensive and capable of meeting attendees wherever they are.
ON24 Virtual Environment makes conference...
Published: Mar 02, 2021
In this 6-page eBook, Aberdeen discusses how today’s organizations are focused on streamlining and automating workflows to keep their workforce productive in remote environments. Aberdeen research has found that when organizations take advantage of e-signatures that are tightly integrated with key business systems...
Published: May 07, 2021
