People aren’t shopping like they used to.
The customer journey has evolved far beyond the straight line from browsing to checkout. While digital channels haven’t been the bad omen they were initially feared to be for brick and-mortar locations, they have changed consumer behaviour. Shoppers are assessing...
Published: Oct 08, 2019
This whitepaper explains how you can use smart centralizing technology to take a proactive approach to GDPR and responsible, compliant marketing:
A clear glossary and explanation of the GDPR guiding principles
What these mean in a marketing context and how they can be proactively actioned and addressed...
Published: May 15, 2018
The digital revolution has changed nearly every aspect of marketing, and content marketing is no exception. In fact, content marketing was one of the earliest forms of marketing, dating back to the late 19th century. John Deere was an early pioneer with their Furrow magazine, and in 1902 the Genesee Pure Food Company armed...
Published: Jul 01, 2016
We are on the cusp of the API first revolution, the evolution of enterprise-level digital experience. You can no longer think of your website as a set of pages; it’s less about the page and more about the unique, personalized content you’re providing, the structure of that content, and the intuitive experience...
Published: May 04, 2016
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on...
Published: Apr 05, 2018
Maxim is an international men’s lifestyle content magazine targeted at males 18 to 34 and known for its sexy pictorials featuring actresses, singers and models. The magazine’s website also features online videos, reviews and articles on the topics of sports, TV, movies, music, video games, food, alcohol, tech,...
Published: Mar 04, 2014
Tales from the Leading Edge: Senior finance executives on the business value of cloud computing is published by CFO Publishing LLC, 51 Sleeper Street, Boston, MA 02210. Please direct inquiries to Matt Surka at (617) 790 3211 or mattsurka@cfo.com.
Published: Jan 01, 2015
In the course of working with hundreds of companies across the globe – as well as thought leaders throughout the HR industry – we’ve learned what works, what doesn’t and what’s most important when it comes to keeping up with HR trends and technologies. In this document, we’ve pulled...
Published: May 09, 2014
When it comes to deciding on the right communications products for business, the key to finding the ideal solution lies not in “speeds and feeds,” but rather in fi nding the device best suited to fi t a company’s needs. In telephony, the best device is the one that most cost effectively and effi ciently...
Published: Aug 01, 2010
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology. Get straight to the important stuff:
A checklist of DMP criteria to make sure you're asking vendors the right questions
A closer look at DMP competencies, nuances...
Published: Sep 05, 2017
Qu’est-ce qui empêche les équipes marketing de réussir ? Pourquoi certains directeurs marketing semblent accepter des initiatives et des résultats médiocres plutôt que de viser l’excellence ?
Lorsque vous posez ces questions, on vous répond généralement...
Published: Apr 23, 2018
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience major changes.
Although these two regulations are seen as threats to traditional institutions, they can, in fact, set the stage for innovation and technology to work together on delivering customer-centricity. In...
Published: May 15, 2018
One of the most valuable skills an entrepreneur or a company executive can have is the ability to talk about their product in an effective and engaging way in front of an audience. But for founders of a startup, mastering public speaking and presentation etiquette can also be crucial to the growth of your business.
Published: Jul 05, 2014
page 1 Developing a Successful Employee Orientation Program Developing effective employee orientation programs is an important job for human resources professionals. A well -planned employee orientation program introduces employees to a company, supervisors and co-workers. It illustrates job duties and company policies,...
Published: Jan 11, 2014