Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: May 16, 2019
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
Companies spend millions of dollars and thousands of hours creating presences on social networks like Twitter, Facebook, Google+ and LinkedIn. Management teams ask: “Is this time and money well-spent?” The only way to tell is to measure how marketing impacts brand building, customer awareness of products and...
Published: Feb 01, 2012
As consumers embrace online video across a broad spectrum of devices, from smartphones and tablets to PCs and connected TVs, publishers need a way to protect their content against piracy and unauthorized viewing no matter how, where, or when it is accessed. Digital rights management (DRM) provides the control publishers...
Published: Oct 05, 2014
On April 3, we participated in Demand Metric’s Sales Enablement Summit. The event was a full day of learning about new solutions, content models and how to align cross-team efforts for a more productive sales organization. For our session, we partnered with Matthew Penzone at Infraredx. In his recent blog post, Matthew...
Published: Apr 08, 2013
The travel, hospitality and tourism industries have been some of the fastest growing sectors in the world. Deloitte has predicted that tourism alone will be worth more than £257 billion to the UK economy by 2025!
Fierce competition, business pressures and the disruption caused by social media are making all...
Published: Oct 03, 2017
The urgency to transform marketing has never been higher. Pressure to deliver business results is mounting. Consumer technology adoption is accelerating changes in buying behavior and increasing the desire for personalized experiences.
It’s time to transform how you use data, technology, and content to...
Published: Jul 01, 2016
With every week that passes, our dependency on paper wanes as digital processes are introduced into every aspect of our daily activity. If you want to sign a contract, book a restaurant or make a bank transfer, you can do so digitally – it is ingrained in our lives.
Taking an entire business digital can be more...
Published: May 16, 2019
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on...
Published: Apr 05, 2018
The shopping journey of today’s modern consumer has changed dramatically since the early days of retail, when channels were fewer and the journey much less complex. Consumers today have far more options for every step of the journey, from initial product research to content consumption and final purchase. Complicate...
Published: Jan 14, 2016
Yet for every $92 spent on inbound traffic, only $1 is spent optimizing on-site experience to help turn those visitors into paying customers.
Published: Aug 09, 2014
Sales teams work so hard, they can burn out quickly. It’s tough when customer contacts, sales goals, productivity tools, and social networking are all separated and siloed.
Instead of working in separate systems that make day-to-day selling complex, you can help simplify the way your sellers work. And empower...
Published: Feb 15, 2018
For businesses, the cloud is a game-changer. For IT professionals, it presents a unique opportunity to work more strategically - with advanced analytics, machine learning and exciting new innovations, like the Internet of Things.
Moving to the cloud reduces costs, drives efficiencies and unlocks new opportunities....
Published: May 16, 2016