Customers’ expectations have never been higher. We all expect more, especially online. We want experiences that are personalized and relevant, across every digital touchpoint.
Whilst more than one third of marketing leaders and C-level executives say that digital experience personalization is a competitive advantage...
Published: Apr 29, 2021
Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help customers understand the economic impact of implementing Adobe Sign. Forrester interviewed and surveyed Adobe customers and found that they achieved a 420% return on investment with Adobe Sign.
This study focuses...
Published: May 07, 2021
Brands need to take more control over how they engage customers. To make this happen, Marketing and IT must join forces.
To find success in today’s world, businesses are turning their attention to delivering experiences and creating connections through digital channels. Online and offline channels are no longer...
Published: Apr 29, 2021
Customers walking into stores are trading transactions for inspiration and experiences—the convenience of picking up or returning an online order at the store or a micro moment such as an irresistible discount offered by the store associate on a ‘wishlisted’ item. However, retailers are struggling with...
Published: May 04, 2021
Remote working has now become the norm for most office workers due to lockdown measures and social distancing restrictions imposed in the wake of Covid-19. Adobe partnered with London Research to carry out a survey of more than 500 business professionals to learn more about the pros and cons of working from home.
Published: May 07, 2021
In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel preferences are ever evolving, and businesses face more challenges today than ever before.
How will these changes impact the future of mail?
Quadient gathered insights from experts around the globe to get...
Published: Apr 16, 2021
PerimeterX was named a leader in The Forrester New Wave™: Bot Management, Q1 2020. According to the report, PerimeterX “leads the pack with robust machine learning and attack response capabilities” and includes a customer quote stating that PerimeterX Bot Defender “was extremely easy to deploy in...
Published: May 06, 2021
When personalization isn’t paying off and data doesn’t help you make sound decisions, it’s time to renew your focus.
This ebook offers you the guidance you need to truly connect with your customers and give them the experiences they’re looking for.
Discover how to win trust,...
Published: Apr 29, 2021
The COVID-19 pandemic has transformed how and where we work. Businesses have had to respond quickly to adapt to remote workforces, virtual interactions and digital interchanges. To understand how digital document processes are supporting business resilience during the pandemic, Adobe recently commissioned Forrester Consulting...
Published: May 07, 2021
The term Agile Marketing often carries an ambiguous aura, which is no surprise considering the many definitions of what it means to be Agile. This complete guide not only defines true Agile Marketing, but also offers step-by-step best practices to adopting the Agile Marketing methodology on your own team.
Download...
Published: May 12, 2021
Your marketing department struggles with analog processes, siloed teams, and burned-out employees because your processes and technology fail to support this modern way of working. What you need is a connected, holistic strategy for marketing work across the digital enterprise. This requires platforms that exist solely...
Published: May 12, 2021
Find out how e-signatures can drive efficient digital workflows across an organization, improving the effectiveness of HR, sales, and legal teams. Adobe Sign integration with the entire Microsoft 365 platform gives users additional performance-boosting capabilities.
Published: May 07, 2021
The world of print and postal communications is changing. With reducing average run lengths and the ongoing drive to personalisation and enhanced governance for personal data, print and mail service providers need to consider the balance between changing customer needs and their technologies.
Key considerations covered...
Published: Apr 16, 2021
The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have more opportunity than ever to influence the buying journey and increase contribution to pipeline. But as buyers take control of research, expectations are increasing. Turned off by low-quality sales spam, buyers only...
Published: Apr 21, 2021
