Many companies upgrade their CMS as part of a larger digital transformation initiative. Adopting a new CMS doesn’t mean you have to completely redesign your website, but it can be an opportunity to reimagine the digital experience you’re providing to your customers.
Once you’ve implemented...
Published: Feb 17, 2021
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement. Which is why, even in the world of digital marketing, in-person events rank as the No. 1 demand gen tactic. But, with increased travel restrictions and budgets requiring data-backed ROI, event marketers are looking...
Published: Aug 24, 2020
How can your business respond to a more disruptive world? By gaining flexibility, agility and awareness. That requires using data and analytics to uncover more of the unseen – and acting early enough to make an impact.
Ultimately, if you put the right processes into place, you can learn to thrive when others...
Published: Oct 21, 2020
The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted them to fit their needs, while midsize companies settled for solutions with a basic set of standard features. But the advent of cloud-native CMS platforms is levelling the playing field – letting midsize companies...
Published: Feb 17, 2021
El panorama de los CMS ha cambiado, antes las grandes empresas compraban sistemas de gama alta y los adaptaban a sus necesidades, mientras que las medianas empresas se conformaban con soluciones con un conjunto básico de funciones estándar. Pero la llegada de las plataformas CMS nativas de la nube está...
Published: Feb 18, 2021
Muchas empresas actualizan su CMS como parte de una iniciativa de transformación digital más amplia. Adoptar un nuevo CMS no significa que tenga que rediseñar completamente su sitio web, sino que puede ser una oportunidad para reimaginar la experiencia digital que ofrece a sus clientes.
...
Published: Feb 18, 2021
Bigger. Better. Faster. Stronger. That’s the premise of Industry 4.0, where new technologies make connections between physical and digital worlds possible. But manufacturing and industrial professionals miss a crucial element of the 4.0 equation: dynamic digital experiences that provide bigger, better and faster...
Published: Dec 10, 2020
In a world where commercial success is increasingly defined by the quality of the customer experience (CX), the IT function plays a crucial role in making sure organisations deliver against the needs and expectations of their customers.
This Econsultancy/Adobe report focuses on how IT professionals responded to the...
Published: Feb 01, 2021
In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige hulpverleners, blijven de meeste mensen thuis. Dankzij technologie kunnen ze toch met anderen in contact komen. Als u er al van overtuigd moest worden dat gepersonaliseerde ervaringen belangrijk zijn voor uw...
Published: Feb 18, 2021
In the face of today's and tomorrow's challenges, does your organization have the data analytics tools it needs for people to get to the right insights? How can you help them make the best possible decisions and drive competitive edge?
Whether you're a BI leader, business analyst, IT manager, or someone...
Published: Jan 05, 2021
El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de auxilio, muchas personas se refugian en sus hogares. Una de las principales formas de conectarse con los demás es a través de la tecnología. Si, como marca, necesita convencerse de que las experiencias...
Published: Feb 18, 2021
Less is more. It’s such a simple phrase, and yet it holds so much truth.
In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...
Published: Aug 24, 2020
Are you drowning in meaningless metrics? Creating smarter reports and tracking KPIs is a must, but it can also feel like a daunting task. Kickstart your journey by learning the 3 steps to a stronger KPI Strategy.
Download the white paper to discover the importance of:
Determining the the best way to report...
Published: Sep 02, 2020
Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring out what works and what doesn’t can be both creative and rewarding.
This guide provides advice for both leaders and practitioners on how to make the changes that will improve the entire customer journey...
Published: Aug 24, 2020