One of the most valuable skills an entrepreneur or a company executive can have is the ability to talk about their product in an effective and engaging way in front of an audience. But for founders of a startup, mastering public speaking and presentation etiquette can also be crucial to the growth of your business.
Published: Jul 05, 2014
In 2014, over 110 million Americans had their personal information stolen by hackers. Homes, businesses, even the most well equipped institutions are vulnerable to intrusion. This year, more than 25 million personal records, including eye color and social security numbers, were hacked from the U.S. government’s...
Published: Jun 07, 2016
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs, and mobile content to consider, it can feel impossible to deliver everything with quality and speed. That’s why 97% of marketers say producing enough content to meet their organization’s needs...
Published: Sep 16, 2019
From the time a user first opens your app, through the initial hours and days of their engagement with the app, this phase of the user lifecycle is know as “onboarding”. Users who do not see the value in your app may never return, or may even delete your app. It is essential to onboard new users effectively,...
Published: Mar 29, 2016
We are increasingly focused on speed—and the immediacy of now. Technology is a huge catalyst in terms of driving the rate of change. It constantly resets the expectations of people: customers, employees, partners, and shareholders. Technology accelerates the rhythm of business: the speed at which customer requests...
Published: Aug 11, 2014
User Generated Content (UGC) is not just another marketing buzz phrase, honest. It’s a very powerful strategy for your marketing team and all you need to do is add content created by engaged customers (such as product reviews, videos and photos) into your marketing campaigns.
UGC has been proven...
Published: Oct 03, 2017
You need to orchestrate marketing messages that are relevant to preferences and behavior. Getting email delivered to the inbox is critical to this process. If you don’t pay attention to segmentation, dynamic content, and engagement, you will find a majority of your emails ending up in bulk or spam folders. ...
Published: Jul 01, 2016
Global Provider Epicor is a global leader in business software solutions serving over 20,000 customers in over 150 countries with software solutions that support more than 30 languages. With more than 40 years of operating history and innovation, Epicor delivers comprehensive software solutions with a sophistication and...
Published: Oct 04, 2014
Though they made little more than a splash of curiosity in 2011 when Google announced its Google™ Chromebook™ plans, Chromebooks are now gaining marketplace momentum amongst some users with basic computing needs.
Published: Aug 03, 2015
HR technology is the answer - but you must ask the right questions HR directors in companies large and small are grappling wit selecting and implementing HR systems that need to enhance the business and add long-term value.
Published: Dec 09, 2013
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018
Few senior executives would knowingly do something in their companies to lose $3.5 million for every $5 million they invested in a project. Yet this is the exact loss experienced by most American companies today for each employee they send overseas. In the book co-authored with my colleague Bill Ayres—Carry a Chicken...
Published: Apr 01, 2012
All customers expect their purchase to show up as expected and on time. But if you’re a supply chain professional, like so many we work with, you know there are thousands of things that have to be executed perfectly for that customer to have their anticipated experience.
And we know things can, and do, go wrong....
Published: Aug 22, 2018
Nineteen years after the first online retail transaction back in 1994, the growth curve still shows noasign of slowing down. Looking forward, the next wave of growth is being fuelled by the rise of web savvy, mobile consumers glued to their smartphones and tablets. It seems that online retailers have got it made. Take...
Published: Apr 12, 2015