Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: May 16, 2019
Field sales and marketing teams need to examine the root causes of why they struggle to accelerate business growth. In this e-book, we’ll examine the reasons why new selling dynamics intensify the lack of alignment between sales and marketing. Then we’ll discuss how a mobile sales enablement solution can address...
Published: May 12, 2011
When it comes to deciding on the right communications products for business, the key to finding the ideal solution lies not in “speeds and feeds,” but rather in fi nding the device best suited to fi t a company’s needs. In telephony, the best device is the one that most cost effectively and effi ciently...
Published: Aug 01, 2010
Some of the major and key challenges that have arisen today are that the majority of retailers lack experience in implementing a distributed order management (DOM) system, resulting in challenges around design, scope, implementation time scales and costs. These can cause unplanned compromises in the final implementation....
Published: Aug 22, 2018
Companies spend millions of dollars and thousands of hours creating presences on social networks like Twitter, Facebook, Google+ and LinkedIn. Management teams ask: “Is this time and money well-spent?” The only way to tell is to measure how marketing impacts brand building, customer awareness of products and...
Published: Feb 01, 2012
Businesses today rely heavily on information technology to increase efficiency and drive performance. For HR, an effective, up to date software system is essential if they are to keep pace with the demands of today’s workforce and their own organisations.
Published: Aug 04, 2015
THE OPPORTUNITY FOR BRANDS
More than half of U.K. consumers have used a mobile wallet pass. Millennials are at the top of the list, yes, but Generation X and higher-income mobile users are not far behind.
The State of Mobile Wallet Marketing Report highlights what key findings from our survey mean for brands...
Published: Sep 08, 2016
HR technology is the answer - but you must ask the right questions HR directors in companies large and small are grappling wit selecting and implementing HR systems that need to enhance the business and add long-term value.
Published: Dec 09, 2013
The digital revolution has changed nearly every aspect of marketing, and content marketing is no exception. In fact, content marketing was one of the earliest forms of marketing, dating back to the late 19th century. John Deere was an early pioneer with their Furrow magazine, and in 1902 the Genesee Pure Food Company armed...
Published: Jul 01, 2016
Selecting a video ad serving solution is one of the most important decisions made by a digital video company. This decision has significant impact on the company’s ability to maximize video ad revenue while minimizing weekly operational overhead.
Published: Jul 06, 2015
Traditional organizations in virtually every sector are in some stage of a digital transformation journey. A few have pioneered the way for their industry, such as General Electric.
Enterprises who do not successfully digitize their business can face disruption or even obsolescence.
We take a deep dive into this...
Published: Apr 11, 2017
In our 36-criteria evaluation of CRM suites for enterprise organizations, we identified the nine most significant CRM suites from eight prominent vendors — Infor, Microsoft, NetSuite,
Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report...
Published: Jan 05, 2018
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, but it also helps marketing and sales professionals identify where each prospect is in the buying process.
The process of defining lead scores also improves alignment...
Published: Jul 01, 2016
Choosing the best HR software for the business Oxford Immunotec, an international leader in their field, faced a number of challenges in managing HR across a diverse and global workforce. The HR team was finding that the admin load associated with day-to-day transactional work, such as managing annual leave and absence,...
Published: Feb 07, 2015