As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
In addition to being a significant driver of ecommerce traffic, mobile also accounts for a large chunk of retail ecommerce sales. A growing number of users are also following a cross-device purchase journey, necessitating the integration of mobile into the retail and ecommerce landscape.
Despite this irreversible...
Published: Jan 14, 2016
Book of the Future is an ‘Applied Futurism’ consultancy, offering organisations such as the NHS, ICAEW and Sony advice on how the can best respond and adapt to innovation. Founder, Tom Cheesewright, is also a conference speaker and media commentator, appearing quite often as a panelist on the topic of Futurism....
Published: Dec 09, 2014
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even when the virus subsides. Major employers now see this as the new normal.
The result...
Published: Aug 24, 2020
Few senior executives would knowingly do something in their companies to lose $3.5 million for every $5 million they invested in a project. Yet this is the exact loss experienced by most American companies today for each employee they send overseas. In the book co-authored with my colleague Bill Ayres—Carry a Chicken...
Published: Apr 01, 2012
This paper picks out proven cases which can be adapted into a practical reality to make customer engagement insights matter through smart data management.
An overview of current industry challenges and consumer sentiment, based on research conducted by the DMA in partnership with Future Foundation.
A...
Published: May 15, 2018
The enterprise file synchronization and sharing market is maturing, which will benefit IT leaders, and mobile and collaboration planners. EFSS capabilities continue to standardize, forcing players to differentiate mobile content and collaboration
Published: Jul 02, 2014
In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen financiële afdelingen bedrijven ondersteunen om aan de vraag van klanten te voldoen en te voorkomen dat het bedrijf op digitaal vlak achterop raakt?
Published: Feb 10, 2020
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business...
Published: Jul 30, 2019
Visibility leads to improved insights and better collaboration with partners in the network, so it’s no wonder it’s a top priority for supply chain leaders in 2017.
Join us as Christian Titze, Research Director for Gartner with more than two decades of professional experience in general IT and supply chain...
Published: Aug 22, 2018
L’automatisation marketing est devenue indispensable aux équipes marketing actuelles. En effet, une plateforme de ce type simplifie, automatise et mesure les actions marketing et permet ainsi d’obtenir de meilleurs résultats.
En passant en revue les solutions d’automatisation marketing...
Published: May 12, 2020
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers
increasingly like to communicate in private.
This research, produced by Econsultancy in partnership with IBM Watson Marketing, is based...
Published: Apr 23, 2018
“Superior sound quality” is a phrase that is often over-used in the world of telephone headset and communication technology. The problem is that while virtually every company claims to provide this optimal level of sound, few actually do. Caught in this semantic crossfi re of claimversus- reality is the call...
Published: Mar 01, 2012
More than four million businesses have made the move to Google Apps for Business to help employees work better together and be more productive, wherever and whenever they work. Google’s solution is 100% web-based, which means software updates are as easy as refreshing your web browser. With Google Apps, there are...
Published: Nov 05, 2015