Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
Since 1996 businesses have been using pay-per-click advertising (PPC) to drive targeted traffic to their website. With their monopoly position, the majority of this money has gone to Google. Over time, the way that PPC works has become steadily more sophisticated, and more expensive. What was once a cheap way of generating...
Published: Mar 10, 2014
Customer expectations for the combined brand experience are higher than ever.
This puts more pressure on retailers to merge their physical and digital processes. Despite omnichannel retailers’ efforts to achieve this goal, results continue to fall short — especially when it comes to delivering merchandise....
Published: Aug 14, 2018
1980: it seems like a long time ago. Yet the generation that began in that year is now the rising force in business. Born between 1980 and 2000, this next-to-youngest generation is well beyond the cradle, with the youngest just a few years shy of entering the workforce, and the oldest well into their 30s and leading the...
Published: Aug 22, 2015
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business...
Published: Jul 30, 2019
The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality it is often complex, with many disparate facets that need management an investment in the form of time, technology and reporting.
Published: May 07, 2014
Digital experience personalization is a major priority for global business leaders and investment plans for expanded capabilities are growing.
Data & Analytics and Technology Platforms are top investment priorities in 2019 with no signs of slowing down through 2021.
Content is a crucial element...
Published: Sep 16, 2019
When it comes to deciding on the right communications products for business, the key to finding the ideal solution lies not in “speeds and feeds,” but rather in fi nding the device best suited to fi t a company’s needs. In telephony, the best device is the one that most cost effectively and effi ciently...
Published: Aug 01, 2010
Save time and get better results with this powerful, easy-to-use recruitment system that lets you publish vacancies online and manage your complete recruitment process with ease.
Published: Nov 08, 2014
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018
On December 30th 2008 at the 25th Chaos Communication Congress in Berlin it was reported that a German research team explained how to eavesdrop on DECT based telephony conversations. With specialized equipment, this team was able to intercept DECT conversations if, as is sometimes the case, encryption is not activated....
Published: Jan 21, 2009
In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...
Published: Jan 02, 2017
Founded in Boulder, Colorado in 1988, Gaiam offers information, products and services for individuals and businesses interested in natural health, ecological lifestyles, personal growth and sustainable commerce. Gaiam has products in stores worldwide and is growing a strong e-commerce sales channel with categories including:...
Published: Jan 11, 2011
Connecting with today’s crazy-busy prospects is tough. More and more, your conversations happen over the phone and online. Which is why winning in that virtual meeting – whether by phone, screen share, or video – is more critical than ever.
In this series, sales strategist, speaker and author, Jill...
Published: Aug 02, 2015