Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers
increasingly like to communicate in private.
This research, produced by Econsultancy in partnership with IBM Watson Marketing, is based...
Published: Apr 23, 2018
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it is the time to go real time.
Keeping customers engaged now requires an investment in customer-centric marketing to allow your organisation to identify and deliver them with the most appropriate message....
Published: Apr 23, 2018
Aujourd’hui, les clients sontmaîtres du parcours d’achat ; une tendance qui s’est accélérée avec la prolifération et le perfectionnement des appareils mobiles.
Les clients décident où chercher, comment acheter, quand acheter et où acheter. Et,...
Published: Apr 23, 2018
Qu’est-ce qui empêche les équipes marketing de réussir ? Pourquoi certains directeurs marketing semblent accepter des initiatives et des résultats médiocres plutôt que de viser l’excellence ?
Lorsque vous posez ces questions, on vous répond généralement...
Published: Apr 23, 2018
En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la proliferación y la mayor sofisticación de los dispositivos móviles.
Los clientes deciden dónde buscar, cómo, cuándo y dónde comprar. Y probablemente lo más...
Published: Apr 23, 2018
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen aceptar esfuerzos y resultados mediocres en lugar de aspirar a los máximos resultados? Cuando se formulan estas preguntas, las personas generalmente responden: “no hay suficiente...
Published: Apr 23, 2018
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the success of your sales team is stifled by silos. It’s no wonder they’re struggling when their transactional systems, social networking, and productivity tools are separate.
With the Microsoft...
Published: Jan 12, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer.
You’ll also learn how to:
Create a unified view and deliver personalized experiences...
Published: Apr 03, 2018
In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report shows how each provider...
Published: Apr 04, 2018
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
Download...
Published: Jan 12, 2018
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on...
Published: Apr 05, 2018
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience major changes.
Although these two regulations are seen as threats to traditional institutions, they can, in fact, set the stage for innovation and technology to work together on delivering customer-centricity. In...
Published: May 15, 2018
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for your organization and your customers.
But where to start, and how to streamline? How do you fine-tune and fulfill pieces of the customer journey, to build foundations for the future?
In this whitepaper, we...
Published: May 15, 2018
In order to come out on top in the marketing world, you must structure for customer centricity. But how do you go about creating the stepping stones for a cohesive bigger picture?
This whitepaper will show you how to:
Set up journeys effectively across customer channels and screens
Balance customer experience...
Published: May 15, 2018