As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement. Which is why, even in the world of digital marketing, in-person events rank as the No. 1 demand gen tactic. But, with increased travel restrictions and budgets requiring data-backed ROI, event marketers are looking...
Published: Apr 23, 2021
The COVID-19 pandemic has transformed how and where we work. Businesses have had to respond quickly to adapt to remote workforces, virtual interactions and digital interchanges. To understand how digital document processes are supporting business resilience for financial service firms during the pandemic, Adobe recently...
Published: May 07, 2021
Forrester interviewed several current Adobe clients, including many using Adobe solutions with Microsoft 365, to examine the potential return on investment (ROI) enterprises may realize by deploying Adobe Document Cloud. The study finds that Adobe Document Cloud customers save up to $1.2 million in expenses, improve ROI...
Published: May 07, 2021
2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer journeys had to take place entirely over digital channels and investment in digital experiences shot through the roof.
So, what does digital marketing look like now? Check out our 2021 Digital Experiences...
Published: Apr 23, 2021
In this knowledge brief, we'll analyse how organisations today are modernising sales practices and operations through the use of e-signatures and other new technologies. We'll also focus on how leaders are tightly integrating these technologies with vital business platforms such as Microsoft Dynamics and Office...
Published: May 07, 2021
Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help customers understand the economic impact of implementing Adobe Sign. Forrester interviewed and surveyed Adobe customers and found that they achieved a 420% return on investment with Adobe Sign.
This study focuses...
Published: May 07, 2021
An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has research by SiriusDecisions found that webinars are continuously found to be the preferred human touchpoint for buyers, but ON24’s data shows that one-third of audiences only watch webinars on-demand.
Follow...
Published: Apr 21, 2021
Having a work management solution isn’t about bolting another tool onto your tech stack. It’s about building the right foundation to allow your teams to work efficiently and effectively. An ideal work management application connects every facet of work—so there's greater visibility across the work...
Published: May 12, 2021
Leading Bank Stops Automated Fraud.
Banks and financial institutions focus on driving digital innovation to increase growth and provide the best experience for their account holders. But with an increase in online business and web traffic comes an increase in risk.
Read this case study to learn...
Published: May 06, 2021
The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have more opportunity than ever to influence the buying journey and increase contribution to pipeline. But as buyers take control of research, expectations are increasing. Turned off by low-quality sales spam, buyers only...
Published: Apr 21, 2021
PerimeterX was named a leader in The Forrester New Wave™: Bot Management, Q1 2020. According to the report, PerimeterX “leads the pack with robust machine learning and attack response capabilities” and includes a customer quote stating that PerimeterX Bot Defender “was extremely easy to deploy in...
Published: May 06, 2021
Remote working has now become the norm for most office workers due to lockdown measures and social distancing restrictions imposed in the wake of Covid-19. Adobe partnered with London Research to carry out a survey of more than 500 business professionals to learn more about the pros and cons of working from home.
Published: May 07, 2021
Customers walking into stores are trading transactions for inspiration and experiences—the convenience of picking up or returning an online order at the store or a micro moment such as an irresistible discount offered by the store associate on a ‘wishlisted’ item. However, retailers are struggling with...
Published: May 04, 2021
Brands need to take more control over how they engage customers. To make this happen, Marketing and IT must join forces.
To find success in today’s world, businesses are turning their attention to delivering experiences and creating connections through digital channels. Online and offline channels are no longer...
Published: Apr 29, 2021
