Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: May 16, 2019
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
• The upgrade from corded to wireless headsets boils down to a nickel a day. • Estimating the ROI of wireless headsets includes calculations on productivity, employee retention, additional revenue and customer satisfaction. • Each organization’s individual figures vary, but it is possible to build...
Published: Jun 01, 2012
Tales from the Leading Edge: Senior finance executives on the business value of cloud computing is published by CFO Publishing LLC, 51 Sleeper Street, Boston, MA 02210. Please direct inquiries to Matt Surka at (617) 790 3211 or mattsurka@cfo.com.
Published: Jan 01, 2015
The security of online services is a topic of increasing interest to enterprises as the number of third party hosted service offerings has expanded in recent years. The emergence of various “cloud computing” concepts and definitions has highlighted not only questions about data ownership and protection, but...
Published: Feb 09, 2014
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it is the time to go real time.
Keeping customers engaged now requires an investment in customer-centric marketing to allow your organisation to identify and deliver them with the most appropriate message....
Published: Apr 23, 2018
The vast increase in dark data—all of the unstructured data from the Internet, social media, voice and information from connected devices—is overwhelming many executives and leaving them completely unprepared for the challenges their businesses face.
The smartest executives focus on making sense of the...
Published: Oct 30, 2017
Many organizations face questions relative to the strategies they should put in place to thrive in a customer- centric economy and an environment where deep infrastructural changes are being driven by disruptive technologies and the rapid emergence of digital commerce channels.
Faced with these forces,...
Published: Aug 22, 2018
Making money with online video is no longer the struggle it once was, as both business models and supporting technologies reach maturity and broad adoption. Many publishers generate revenue through advertising — but that’s only one part of the equation.
Published: Nov 09, 2015
Yet for every $92 spent on inbound traffic, only $1 is spent optimizing on-site experience to help turn those visitors into paying customers.
Published: Aug 09, 2014
ATB Financial, a Canadian retail banking institution with more than 5,000 employees, was experiencing declining employee retention, particularly with newer hires within their first year of employment. ATB suspected this was the result of low employee engagement scores. These engagement and retention challenges had begun...
Published: May 01, 2014
Dark social is a significant and growing challenge that marketers need to take seriously.
There is a growing body of evidence to show that consumers are increasingly sharing content privately, for example through messaging apps such as WhatsApp and Messenger, rather than on publicly accessible social networks where...
Published: Feb 01, 2018
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018