Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines, automates, and measures marketing tasks, it’s pretty clear that marketers who use marketing automation software tend to outperform marketers who don’t.
As you explore marketing automation solution...
Published: May 13, 2020
Six ways marketing automation helps prove value and drive success.
As a marketer, digital transformation has changed how you do your job. And what customers expect from your efforts.
Marketing automation can help you address each of these challenges by giving you the power to scale programs, deliver personalised...
Published: Apr 15, 2020
L’automatisation marketing est devenue indispensable aux équipes marketing actuelles. En effet, une plateforme de ce type simplifie, automatise et mesure les actions marketing et permet ainsi d’obtenir de meilleurs résultats.
En passant en revue les solutions d’automatisation marketing...
Published: May 12, 2020
Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l’objet d’un suivi, il est impératif que les responsables marketing disposent de données attestant de l’efficacité des actions engagées. Si vous n’êtes pas en mesure...
Published: May 12, 2020
Les six atouts de l’automatisation marketing pour démontrer la valeur des actions menées et obtenir des résultats.
Pour le marketeur que vous êtes, la transformation digitale a fait évoluer l’exercice de votre métier et les aspirations de vos clients. De fait, vous...
Published: May 12, 2020
Marketers today have access to a variety of technology solutions that can be used to create a great customer experience. From interactive content hubs to dynamic personalisation and account-based marketing solutions, we have more tools at our fingertips today than would have been fathomable less than a decade ago.
...
Published: May 12, 2020
Whether you are working in marketing, communications, training, or any other line of business, you have access to a number of technologies and tools that would have been unthinkable just a decade ago. Almost any channel offers the potential to reach an audience anywhere and at any time.
We believe that great webinars...
Published: May 12, 2020
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many companies struggle to align their people, processes, and technology to achieve these goals.
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It...
Published: Mar 10, 2020
Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it’s been around for at least 50 years. That’s before the internet, before content marketing and growth hacking, and before SaaS and Google Ads. While the work might have changed, the mindset...
Published: Mar 10, 2020
In today’s complex marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple channels. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.
Through...
Published: Mar 10, 2020
More and more buyers are looking for a digital experience that not only improves challenges like wait-time to get a quote, but also a clear path to driving revenue with existing and new customers. In this eBook, learn about the four top-level drivers of revenue and understand how today’s customers are demanding an...
Published: Apr 28, 2020
Now more than ever, an enterprise’s ability to understand the needs of their customers and respond quickly is paramount. By enabling customers to purchase digitally, not only do you enable cost efficient, self-serve buying experiences, you also benefit from the insight you need to rapidly adapt to major events like...
Published: Apr 28, 2020
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete
The “crawl, walk, run” approach used to be perfectly acceptable for developing advanced pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then.
For starters, leading pricing...
Published: Apr 28, 2020
Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to fast wins and increased profits? Get your complimentary copy of CPQ For Dummies; PROS 2nd Special Edition, to learn how B2B execs are empowering their sales teams to win the sale on the first quote.
You’ll...
Published: Apr 28, 2020