B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face...
Published: Feb 17, 2021
In a world where commercial success is increasingly defined by the quality of the customer experience (CX), the IT function plays a crucial role in making sure organisations deliver against the needs and expectations of their customers.
This Econsultancy/Adobe report focuses on how IT professionals responded to the...
Published: Feb 01, 2021
The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted them to fit their needs, while midsize companies settled for solutions with a basic set of standard features. But the advent of cloud-native CMS platforms is levelling the playing field – letting midsize companies...
Published: Feb 17, 2021
El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de auxilio, muchas personas se refugian en sus hogares. Una de las principales formas de conectarse con los demás es a través de la tecnología. Si, como marca, necesita convencerse de que las experiencias...
Published: Feb 18, 2021
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
Veel bedrijven upgraden hun CMS als onderdeel van een grotere digitale transformatie. Een nieuw CMS betekent niet dat u uw website helemaal opnieuw moet ontwerpen, maar kan wel een goed moment zijn om de digitale ervaring voor uw klanten opnieuw vorm te geven.
Als u eenmaal een nieuw CMS hebt geïmplementeerd,...
Published: Feb 18, 2021
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...
Published: Feb 17, 2021
In the face of today's and tomorrow's challenges, does your organization have the data analytics tools it needs for people to get to the right insights? How can you help them make the best possible decisions and drive competitive edge?
Whether you're a BI leader, business analyst, IT manager, or someone...
Published: Jan 05, 2021
Are you drowning in meaningless metrics? Creating smarter reports and tracking KPIs is a must, but it can also feel like a daunting task. Kickstart your journey by learning the 3 steps to a stronger KPI Strategy.
Download the white paper to discover the importance of:
Determining the the best way to report...
Published: Sep 02, 2020
Bigger. Better. Faster. Stronger. That’s the premise of Industry 4.0, where new technologies make connections between physical and digital worlds possible. But manufacturing and industrial professionals miss a crucial element of the 4.0 equation: dynamic digital experiences that provide bigger, better and faster...
Published: Dec 10, 2020
Increasingly, Artificial Intelligence is showing up in the products we use and the activities we engage in, from our workplace apps to our customer experiences. Hopes are high. Promises are extravagant. And the potential is huge. But the reality today is considerably less grand. With typical “black box” approaches,...
Published: Sep 02, 2020
In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige hulpverleners, blijven de meeste mensen thuis. Dankzij technologie kunnen ze toch met anderen in contact komen. Als u er al van overtuigd moest worden dat gepersonaliseerde ervaringen belangrijk zijn voor uw...
Published: Feb 18, 2021
Muchas empresas actualizan su CMS como parte de una iniciativa de transformación digital más amplia. Adoptar un nuevo CMS no significa que tenga que rediseñar completamente su sitio web, sino que puede ser una oportunidad para reimaginar la experiencia digital que ofrece a sus clientes.
...
Published: Feb 18, 2021
El panorama de los CMS ha cambiado, antes las grandes empresas compraban sistemas de gama alta y los adaptaban a sus necesidades, mientras que las medianas empresas se conformaban con soluciones con un conjunto básico de funciones estándar. Pero la llegada de las plataformas CMS nativas de la nube está...
Published: Feb 18, 2021