As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen aceptar esfuerzos y resultados mediocres en lugar de aspirar a los máximos resultados? Cuando se formulan estas preguntas, las personas generalmente responden: “no hay suficiente...
Published: Apr 23, 2018
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their shift to self-service and demanding higher-quality interactions with sales pros. This report from Forrester explores how and why leading digital business pros are automating the...
Published: Apr 28, 2020
Plantronics takes customer’s security concerns seriously and despite widespread press reports of Bluetooth security vulnerabilities in Bluetooth devices such as phones and PDAs, the audio connection between a PC or phone and a Plantronics Bluetooth headset remains highly secure.The Plantronics Voyager USB system...
Published: Nov 01, 2012
Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige Tools, die das A/B Testing radikal vereinfachen, hat sich das im Laufe der Jahre geändert. Sie ermöglichen jedem Nutzer, mehrere Versionen der eigenen Website zu erstellen und diese gegeneinander...
Published: Nov 01, 2019
The enterprise file synchronization and sharing market is maturing, which will benefit IT leaders, and mobile and collaboration planners. EFSS capabilities continue to standardize, forcing players to differentiate mobile content and collaboration
Published: Jul 02, 2014
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on...
Published: Apr 05, 2018
When it comes to deciding on the right communications products for business, the key to finding the ideal solution lies not in “speeds and feeds,” but rather in fi nding the device best suited to fi t a company’s needs. In telephony, the best device is the one that most cost effectively and effi ciently...
Published: Aug 01, 2010
See where the disconnect lies and discover how to bridge the gap with Sitecore.
You probably already know how important it is to effectively drive the digital experience. But before you can progress, there are some truths you need to face. That’s why we’re sharing 5 hard truths about the role of CMOs in...
Published: Feb 10, 2020
Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand.
There’s an opportunity for marketers to build better,...
Published: Jul 01, 2016
I recently had a pretty tough week. The kind of week that ends up in the bar across the street from the CANDDi office for a consolatory pint. This is a bar that I have frequented since setting up shop in Manchester city centre two years ago, and the team and I often go in on a Friday evening to wind down (or up) ready...
Published: Apr 05, 2014
Few senior executives would knowingly do something in their companies to lose $3.5 million for every $5 million they invested in a project. Yet this is the exact loss experienced by most American companies today for each employee they send overseas. In the book co-authored with my colleague Bill Ayres—Carry a Chicken...
Published: Apr 01, 2012
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many companies struggle to align their people, processes, and technology to achieve these goals.
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It...
Published: Mar 10, 2020
Just what is lead nurturing? If asked, would two of you in your marketing and sales departments agree?
This guide can help you discover methods that everyone will concur are nurturing must-do’s. See how you can successfully help your prospects along their stumbling ways towards a sale; all with the help...
Published: Jul 01, 2016