2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Mar 22, 2021
Let’s face it. We’re all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results. Your audience isn’t responding to your content and you’re losing the drive to keep on creating.
So, what can we do to fight digital fatigue, lift spirits...
Published: Mar 22, 2021
B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face...
Published: Feb 17, 2021
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Mar 19, 2021
Executive buy-in and support represent one of the most critical success factors for establishing and sustaining an effective employee recognition and reward program. Buy-in doesn’t just mean obtaining the necessary budget to implement a new recognition and reward program, but also establishing executive commitment...
Published: Sep 03, 2015
Whatever the size of your organisation, this guide will help you choose, deploy, and optimise a CMS that provides more engaging experiences for your customers and better results for your business.
Published: Mar 05, 2020
The increasing popularity of mobile devices is rapidly changing how and where we consume business related content. Mobile workforce expectations are forcing organizations to empower their employees through Bring Your Own Device (BYOD) programs
that aim to facilitate personal devices for work purposes. Employees prefer to...
Published: Jan 16, 2012
Human capital comprises the talents, aptitudes, and skill sets of a group of individuals within an organization, recognizing that these can be improved through training and strategic investment. Within the context of government, human capital takes on a level of
importance that cannot be understated. Agencies whose continuity...
Published: Feb 12, 2013
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...
Published: Nov 05, 2020
In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...
Published: Jan 02, 2017
In the face of today's and tomorrow's challenges, does your organization have the data analytics tools it needs for people to get to the right insights? How can you help them make the best possible decisions and drive competitive edge?
Whether you're a BI leader, business analyst, IT manager, or someone...
Published: Jan 05, 2021
Though they made little more than a splash of curiosity in 2011 when Google announced its Google™ Chromebook™ plans, Chromebooks are now gaining marketplace momentum amongst some users with basic computing needs.
Published: Aug 03, 2015