In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models. To cut through the noise and find out what the best B2B marketers are doing to adapt to today’s new digital norms, ON24 and NetLine sat down with leading marketing expert and CMO at Conversica, Rashmi Vitta....
Published: Oct 23, 2020
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
Today's digital marketers want to engage customers with offers that are based on deep customer profiles, transaction histories and other real-time content about their interactions. Delivering the right offer for the right customer at the right time will dramatically improve marketing results and lifetime customer value....
Published: Oct 30, 2017
Money is an uncomfortable subject to talk about, even in business. Still, it’s a necessary part of developing and maintaining a loyal workforce, making compensation budgeting one of the most important functions of finance and HR. Explaining to leaders that well paid employees can produce more profits, while focusing...
Published: Apr 01, 2013
Breakthroughs in collaboration technology are helping companies of all sizes foster engagement with employees, customers, and partners. However, some organizations are still struggling to align all facets of their organization and as a result misalignment between teams is still a likely scenario.
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Published: May 24, 2017
Through 4 customer interviews and data aggregation, Forrester concluded that Anaplan planning platform has the following 3-year financial impact.
Download this infographic to learn more!
Published: Sep 29, 2017
Tip: It’s easier to build abusiness case if you know the problems you’re trying to solve
Published: Feb 11, 2013
Whether your organization has low voluntary turnover, high voluntary turnover, low involuntary turnover, high involuntary turnover, or some combination of the above that varies by department and according to the time of the year, turnover statistics tell a story about your company processes, procedures, leadership, and...
Published: Apr 01, 2011
Many financial services firms have automated the vast majority of key processes and customer experiences. However, the “last mile” of most transactions – completing the agreement– far too often relies on the same inefficient pen-and-paper processes of yesteryear.
Digitising agreements using...
Published: Feb 26, 2019
“Superior sound quality” is a phrase that is often over-used in the world of telephone headset and communication technology. The problem is that while virtually every company claims to provide this optimal level of sound, few actually do. Caught in this semantic crossfi re of claimversus- reality is the call...
Published: Mar 01, 2012
Many companies do not recognise when they have outgrown their legacy system or what benefits can be achieved by implementing a more advanced system. The ERP marketplace is both dynamic and innovative. Management teams should perform a periodic gap analysis to determine whether it is time to upgrade to an ERP such as Sage...
Published: Aug 01, 2011
Founded in Boulder, Colorado in 1988, Gaiam offers information, products and services for individuals and businesses interested in natural health, ecological lifestyles, personal growth and sustainable commerce. Gaiam has products in stores worldwide and is growing a strong e-commerce sales channel with categories including:...
Published: Jan 11, 2011
Digital is the New Differentiator.
Changing buyer preferences, ever-growing competitive threats, and new technologies are upending B2B industries, forcing companies to completely rethink the way they go to market and engage with their customers.
Download this report now to discover how Magento is uniquely positioned...
Published: Feb 19, 2020
Employee leave can be challenging for both employers and employees. Employers must stay abreast of myriad, ever-changing federal, state/provincial, and municipal regulations merely to understand what time off amounts and increments an employee is entitled to take. For many large organizations, there are hundreds if not...
Published: May 10, 2013