Introducing IBM Watson Supply Chain Business Network
Supply Chain Business Network correlates related documents so business users can quickly find related supply chain transactions, and pinpoint issues without involving IT... and natural language search and conversation allows them to get the answers they need fast,...
Published: Aug 22, 2018
The top driver for change in supply chains is the need to retain customers yet the least important element of a supply chain is the quality of service, according to a 2016 IDC Manufacturing Insights supply chain survey. Looking at priorities through 2017, reducing costs and eliminating waste was the top priority and customer-centricity...
Published: Aug 22, 2018
All customers expect their purchase to show up as expected and on time. But if you’re a supply chain professional, like so many we work with, you know there are thousands of things that have to be executed perfectly for that customer to have their anticipated experience.
And we know things can, and do, go wrong....
Published: Aug 22, 2018
Many organizations face questions relative to the strategies they should put in place to thrive in a customer- centric economy and an environment where deep infrastructural changes are being driven by disruptive technologies and the rapid emergence of digital commerce channels.
Faced with these forces,...
Published: Aug 22, 2018
The science of customer loyalty isn’t new—marketers were introduced to it more than 20 years ago.1 But the pursuit of loyalty is an ongoing struggle; marketers still grapple with disjointed, and even dysfunctional, toolsets as they attempt to engage each customer in a personal, long-term relationship with a...
Published: Aug 04, 2014
Customer engagement is more than a trendy buzzword. It’s the new marketing reality for businesses of every stripe. In this age of the empowered customer, engagement has replaced push marketing, with customers and prospects deciding how and when they want to engage with your company. They are also calling the shots...
Published: Jan 01, 2011
If your CEO tells you that you’re focusing on the wrong metrics, you’re not alone. In a 2011 survey of CEOs by The Fournaise Group, 73 percent of respondents said that marketers lack business credibility because they fail to quantify the success of their campaigns.
Published: May 19, 2014
In November of 1993, the Stanford Federal Credit Union became the first financial institution in the world to offer online banking. By 2001, most financial institutions in the developed world offered website and internet banking access for their customers. Today, however, those humble beginnings have become something many...
Published: Jul 07, 2014
Copenhagen, Denmarkbased Sitecore offers a suite that includes a WCM backbone integrated with marketing software, analytics, and social media integration, and even a commerce server. One benefit of a suite approach is a more consistent user experience and integrated toolkits such as workflow, testing, and analytics. Sitecore...
Published: Feb 04, 2015
Although marketing spend is, indeed, shifting from traditional to digital channels, we still know very little about the biggest challenges and wins when it comes to digital marketing technologies. Sitecore’s annual Emerging Trends in Digital Marketing report aims to uncover these issues, and more. Together with First...
Published: May 14, 2014
We are living in Age of the Consumer, as defined by analyst firm Forrester Research, with consumers having unprecedented access to information on products, services, and pricing as well as reviews—with the ability to shop anywhere, anytime. Every retailer, to a greater or lesser extent, has had to embrace digital,...
Published: May 19, 2014
Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options and rising earnings, sales have been boosted and we are seeing a rise in customer confidence.
Social media has had a huge, game-changing effect on the automotive...
Published: Oct 03, 2017
One of the top challenges facing sales as a profession is a lack of standard terminology. Common terms such as “close rate” and “preferred supplier” can have numerous definitions. How you ensure sales process consistency across teams, across divisions, and ultimately against other organisations...
Published: Jan 11, 2016
There is a lot of buzz going on around personalization in the online world, such as how to use it, does it matter, won’t the visitor be suspicious and other factors. In the offline world, personalization is everywhere; if I go shopping for clothes and enter a store I have never visited before, the sales clerk will...
Published: May 12, 2014