Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of a whole host of new marketing technologies, channels, platforms, and digital devices has made digital messaging and brand experiences central to modern marketing. However,...
Published: Sep 27, 2021
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses were thrust five years forward in digital adoption. This guide will explore today’s new customer experience reality, how to succeed in today’s new reality, and how the path to differentiated CX is the contact...
Published: Sep 27, 2021
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption that forever changed how businesses interact with them. Not only do customers want you to be as digital fluent as they are – they expect more personal service, too. To help you navigate the workforce changes...
Published: Sep 27, 2021
Today’s digital fluent customers have high expectations and are the least loyal of all groups. Great CX is the key to retaining digital-fluent customers who leave the moment their expectations aren’t met. Our concise guide to omnichannel will allow you to evaluate whether your system drives the seamless omnichannel...
Published: Sep 27, 2021
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything. Customers and businesses made the switch from in-person to online whilst customer behaviours changed rapidly. Customer expectations outpaced experiences companies could deliver and a new bar was set for expectations...
Published: Sep 27, 2021
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through acquiring the right audiences, understanding those audiences, meeting their needs, and developing engaging experiences. This guide will discuss 7 key retention strategies, 10 winning retention campaigns, how to predict...
Published: Sep 24, 2021
Entrepreneurship is the process of starting or improving upon a business with the ultimate goal of making a profit.
It often involves great risk and uncertainty, but it's also an opportunity to overcome those challenges and manage multiple aspects of a business operation. From marketing to accounting to logistics...
Published: Oct 14, 2021
Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: Jul 30, 2019
Muchas empresas actualizan su CMS como parte de una iniciativa de transformación digital más amplia. Adoptar un nuevo CMS no significa que tenga que rediseñar completamente su sitio web, sino que puede ser una oportunidad para reimaginar la experiencia digital que ofrece a sus clientes.
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Published: Feb 18, 2021
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Digital has changed healthcare forever. Health information is now readily available to anyone with an internet connection, with the majority of consumers taking full advantage of this accessibility. Among the internet users responding to a recent survey, 72% reported seeking health information online in the last 12 months.¹...
Published: Feb 18, 2014
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They updated store displays or added content to their websites and waited for customers to appear. They relied on advertising to drive traffic they hoped would convert into sales....
Published: Aug 27, 2021
