An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has research by SiriusDecisions found that webinars are continuously found to be the preferred human touchpoint for buyers, but ON24’s data shows that one-third of audiences only watch webinars on-demand.
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Published: Apr 21, 2021
There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should marketers do in this scenario?
Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey...
Published: Apr 23, 2021
Brands that offer outstanding digital experiences attract and retain more customers. But it’s difficult to know where you are, and how to improve.
That’s why we created this ebook: so you can find out if your brand’s content strategy is mature enough to meet your organization’s needs –...
Published: Apr 29, 2021
Customers walking into stores are trading transactions for inspiration and experiences—the convenience of picking up or returning an online order at the store or a micro moment such as an irresistible discount offered by the store associate on a ‘wishlisted’ item. However, retailers are struggling with...
Published: May 04, 2021
Having a work management solution isn’t about bolting another tool onto your tech stack. It’s about building the right foundation to allow your teams to work efficiently and effectively. An ideal work management application connects every facet of work—so there's greater visibility across the work...
Published: May 12, 2021
Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations of all stripes. But simply having a bigger role to play in an organisation’s success isn’t enough. To cement its spot at the table, marketing must not only generate leads for sales, but actively...
Published: Apr 21, 2021
Even the largest brands or digital teams may not be familiar with procurement of a digital asset management system, or know where they should begin their process.
This RFP Template can be utilized by your company to provide use-cases and important information to vendors and in turn, receive feedback from the vendors...
Published: Jun 22, 2020
Introducing IBM Watson Supply Chain Business Network
Supply Chain Business Network correlates related documents so business users can quickly find related supply chain transactions, and pinpoint issues without involving IT... and natural language search and conversation allows them to get the answers they need fast,...
Published: Aug 22, 2018
With sales of mobile devices surpassing PCs, it’s easy to see why both consumers and producers of mobile media are flocking to it. Smartphones capture consumers’ undivided attention while enabling them to work in “microtime” – grabbing small slices of productivity as they use these devices...
Published: May 12, 2014
Nearly every enterprise has some form of an intranet, but how many view it as a strategic business tool, investing levels of budget and resources similar to other critical business systems? While traditionally the intranet has been treated as a necessary cost of doing business that should be minimized, today’s intranet...
Published: Feb 09, 2011
El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de auxilio, muchas personas se refugian en sus hogares. Una de las principales formas de conectarse con los demás es a través de la tecnología. Si, como marca, necesita convencerse de que las experiencias...
Published: Feb 18, 2021
Both local and national governments and their agencies have made huge progress in delivering services to their citizens online, saving time and hassle for them. This has also resulted in efficiency savings for governments, reducing reliance on their contact centers and on face-to-face interactions. Many government agencies...
Published: Jan 01, 2015
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Mar 19, 2021
Copenhagen, Denmarkbased Sitecore offers a suite that includes a WCM backbone integrated with marketing software, analytics, and social media integration, and even a commerce server. One benefit of a suite approach is a more consistent user experience and integrated toolkits such as workflow, testing, and analytics. Sitecore...
Published: Feb 04, 2015
