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Sitecore

Sitecore Is A Leader Among Web Content Management Systems

Copenhagen, Denmarkbased Sitecore offers a suite that includes a WCM backbone integrated with marketing software, analytics, and social media integration, and even a commerce server. One benefit of a suite approach is a more consistent user experience and integrated toolkits such as workflow, testing, and analytics. Sitecore...

Published: Feb 04, 2015
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Lengow

The Marketers Guide to International Marketplaces

The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish between generalist...

Published: Oct 15, 2016
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Lengow

Acquisition tools for your E-commerce Website

In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...

Published: Jan 02, 2017
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IBM

Using AI for improved Supply Chain Visibility

All customers expect their purchase to show up as expected and on time. But if you’re a supply chain professional, like so many we work with, you know there are thousands of things that have to be executed perfectly for that customer to have their anticipated experience. And we know things can, and do, go wrong....

Published: Aug 22, 2018
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Sitecore

Sitecore® Experience Platform™ // Retail

We are living in Age of the Consumer, as defined by analyst firm Forrester Research, with consumers having unprecedented access to information on products, services, and pricing as well as reviews—with the ability to shop anywhere, anytime. Every retailer, to a greater or lesser extent, has had to embrace digital,...

Published: May 19, 2014
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Sitecore

Four Reasons to Use Automation to Drive Deeper Customer Engagement

Customer engagement is more than a trendy buzzword. It’s the new marketing reality for businesses of every stripe. In this age of the empowered customer, engagement has replaced push marketing, with customers and prospects deciding how and when they want to engage with your company. They are also calling the shots...

Published: Jan 01, 2011
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IBM

The Evolution of IBM's Transparent Supply Chain

Many organizations face questions relative to the strategies they should put in place to thrive in a customer- centric economy and an environment where deep infrastructural changes are being driven by disruptive technologies and the rapid emergence of digital commerce channels.   Faced with these forces,...

Published: Aug 22, 2018
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Sitecore

Financial services: When and where you need it by Brett King, author of Bank 2.0

In November of 1993, the Stanford Federal Credit Union became the first financial institution in the world to offer online banking. By 2001, most financial institutions in the developed world offered website and internet banking access for their customers. Today, however, those humble beginnings have become something many...

Published: Jul 07, 2014
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Sitecore

Five Ways to Demonstrate Clear ROI (and Impress Your CMO) The Digital Marketer’s Perspective

If your CEO tells you that you’re focusing on the wrong metrics, you’re not alone. In a 2011 survey of CEOs by The Fournaise Group, 73 percent of respondents said that marketers lack business credibility because they fail to quantify the success of their campaigns.

Published: May 19, 2014
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StoryStream

Choosing The Best UGC Management Tool For Retail

User Generated Content (UGC) is not just another marketing buzz phrase, honest. It’s a very powerful strategy for your marketing team and all you need to do  is add content created by engaged customers (such as product reviews, videos and photos) into your marketing campaigns.  UGC has been proven...

Published: Oct 03, 2017
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IBM

SCBN Gartner On Demand Webinar: The Power of Visibility: Are you ready to unleash your supply chain data?

The top driver for change in supply chains is the need to retain customers yet the least important element of a supply chain is the quality of service, according to a 2016 IDC Manufacturing Insights supply chain survey. Looking at priorities through 2017, reducing costs and eliminating waste was the top priority and customer-centricity...

Published: Aug 22, 2018
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Optimizely

The Ultimate Optimization Guide For Travel Companies

Website optimization has the potential to transform how travel companies do business. But for online travel companies to be able to grow their revenue, they need to keep listening to their audience for insights to help reduce friction and improve conversions. This eBook reveals how to use optimization to stay...

Published: May 11, 2016
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Sitecore

Emerging trends in digital marketing 2014 A research study into the attitudes and behaviour of marketers across Australia and New Zealand

Although marketing spend is, indeed, shifting from traditional to digital channels, we still know very little about the biggest challenges and wins when it comes to digital marketing technologies. Sitecore’s annual Emerging Trends in Digital Marketing report aims to uncover these issues, and more. Together with First...

Published: May 14, 2014
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StoryStream

Choosing The Best UGC Management Tool For Travel

The travel, hospitality and tourism industries have been some of the fastest growing sectors in the world. Deloitte has predicted that tourism alone will be worth more than £257 billion to the UK economy by 2025! Fierce competition, business pressures and the disruption caused by social media are making all...

Published: Oct 03, 2017
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