Digital has changed healthcare forever. Health information is now readily available to anyone with an internet connection, with the majority of consumers taking full advantage of this accessibility. Among the internet users responding to a recent survey, 72% reported seeking health information online in the last 12 months.¹...
Published: Feb 18, 2014
User Generated Content (UGC) is not just another marketing buzz phrase, honest. It’s a very powerful strategy for your marketing team and all you need to do is add content created by engaged customers (such as product reviews, videos and photos) into your marketing campaigns.
UGC has been proven...
Published: Oct 03, 2017
We are living in Age of the Consumer, as defined by analyst firm Forrester Research, with consumers having unprecedented access to information on products, services, and pricing as well as reviews—with the ability to shop anywhere, anytime. Every retailer, to a greater or lesser extent, has had to embrace digital,...
Published: May 19, 2014
The top driver for change in supply chains is the need to retain customers yet the least important element of a supply chain is the quality of service, according to a 2016 IDC Manufacturing Insights supply chain survey. Looking at priorities through 2017, reducing costs and eliminating waste was the top priority and customer-centricity...
Published: Aug 22, 2018
White paper // Five success factors for CMS Your customers and prospects expect a lot from your website. Is the content relevant? Is the presentation fresh? Is the experience personalized? Very few companies could answer “yes” to all three of those questions. That’s because online marketing has become...
Published: Jan 08, 2014
The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish between generalist...
Published: Oct 15, 2016
You know Sitecore as a leading web content and customer experience management solution, but did you know that Sitecore brings unique advantages for organizations that rely upon Microsoft .NET and other Microsoft technologies?
Published: Jul 05, 2014
If your CEO tells you that you’re focusing on the wrong metrics, you’re not alone. In a 2011 survey of CEOs by The Fournaise Group, 73 percent of respondents said that marketers lack business credibility because they fail to quantify the success of their campaigns.
Published: May 19, 2014
Building a foundation of people and processes is an essential step toward experience optimization success.
Download this guide which covers the best practices of some of the most successful and well-run optimization teams including:
How to choose the best optimization platform for your organization...
Published: May 10, 2016
Leave administration is one of the most challenging aspects of workforce management and an area that continues to become more complicated as leave regulations—and lawsuits—increase. For employers, having to understand and comply with complex federal regulations, such as the Family and Medical Leave Act (FMLA),...
Published: May 12, 2013
In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...
Published: Jan 02, 2017
One of the top challenges facing sales as a profession is a lack of standard terminology. Common terms such as “close rate” and “preferred supplier” can have numerous definitions. How you ensure sales process consistency across teams, across divisions, and ultimately against other organisations...
Published: Jan 11, 2016
Nearly every enterprise has some form of an intranet, but how many view it as a strategic business tool, investing levels of budget and resources similar to other critical business systems? While traditionally the intranet has been treated as a necessary cost of doing business that should be minimized, today’s intranet...
Published: Feb 09, 2011
Digital media has enabled financial services organizations to increase their engagement with customers and move toward providing a more compelling customer experience. According to a global survey by Ernst and Young,¹ 86% of consumers now use online banking, with 60% accessing their banking data via a mobile device....
Published: May 08, 2013