As manufacturers strive to keep pace with customer expectations, sellers are faced with understanding a rapidly evolving portfolio of products, product configurations, and new value-added services. How can you optimize the sales side of your manufacturing process for long-term sustainability?
This white paper introduces...
Published: Jan 11, 2016
You know Sitecore as a leading web content and customer experience management solution, but did you know that Sitecore brings unique advantages for organizations that rely upon Microsoft .NET and other Microsoft technologies?
Published: Jul 05, 2014
It’s been over 35 years since people first started talking about “the paperless office.”1 Surprise—paper still plays a huge role in all aspects of business, for a simple reason: customers still want it. Despite a seismic shift to digital communications, the printed medium is alive and well, even...
Published: May 13, 2014
There is a lot of buzz going on around personalization in the online world, such as how to use it, does it matter, won’t the visitor be suspicious and other factors. In the offline world, personalization is everywhere; if I go shopping for clothes and enter a store I have never visited before, the sales clerk will...
Published: May 12, 2014
The consumer goods business is rooted in strong consumer bonds that lead to loyalty and repeat purchases. Habitual buying patterns create lifetime customer opportunities. But does your customer experience drive this kind of customer loyalty?
Published: Nov 10, 2012
How can analytics help drive sales performance?
This guide will help you establish the power of using sales analytics in your business, and how you can apply the correct strategy and tools to utilise it.
Over several chapters you will learn:
Sales Analytics best practices
What KPIs you need to keep...
Published: Jan 11, 2016
The travel, hospitality and tourism industries have been some of the fastest growing sectors in the world. Deloitte has predicted that tourism alone will be worth more than £257 billion to the UK economy by 2025!
Fierce competition, business pressures and the disruption caused by social media are making all...
Published: Oct 03, 2017
Nearly every enterprise has some form of an intranet, but how many view it as a strategic business tool, investing levels of budget and resources similar to other critical business systems? While traditionally the intranet has been treated as a necessary cost of doing business that should be minimized, today’s intranet...
Published: Feb 09, 2011
The car purchase customer journey is now completely shaped by digital. According to research from analysis firm McKinsey¹ involving US, European, and Chinese consumers, 80% of new car purchases and almost all used car purchases start online. Much as in many other sectors, automotive consumers have a wealth of information...
Published: Jan 20, 2013
The first generation content management system (CMS) essentially supported your website as a digital brochure. As digital technology started to become a bit more interesting, the second generation CMS added functionality to keep pace with video, interactive multimedia and, eventually, the social media revolution, along...
Published: Jan 14, 2016
Sitecore CMS is an extensive Web Content Management (WCM) platform. It offers reduced IT expenditures, a streamlined content lifecycle, and a return of content control to the subject matter experts. The newest incarnation of Sitecore CMS version 6.0 is a mature product that incorporates standard social media components...
Published: May 08, 2012
The science of customer loyalty isn’t new—marketers were introduced to it more than 20 years ago.1 But the pursuit of loyalty is an ongoing struggle; marketers still grapple with disjointed, and even dysfunctional, toolsets as they attempt to engage each customer in a personal, long-term relationship with a...
Published: Aug 04, 2014
Digital marketing is a field that’s constantly evolving and Sitecore is at the forefront of the evolution. One of the ways we keep our fingers on the pulse of global marketing trends is periodically sponsoring independent research into digital marketing trends. This report presents key findings and trends based on...
Published: Jul 17, 2014
Web Content Management Is The Backbone Of Digital Experiences Web content management (WCM) began life as a simple dynamic web page hosting product, but it has grown over almost two decades to become a multifaceted toolkit for building, managing, delivering, and optimizing digital experiences, the bedrock of your business...
Published: Feb 04, 2015