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ON24

Driving Webinar Registration Best Practices Guide

Driving webinar registration and attendance is a major struggle for most companies. While webinars are a powerful tool for communicating with customers, prospects, and employees across multiple time zones and geographies, they are only as good as your ability to get people to attend them. Today, there has never been more...

Published: Aug 24, 2020
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Sitecore

Say hello to print! Sitecore Print Experience Manager lets you integrate print into digital customer conversations

It’s been over 35 years since people first started talking about “the paperless office.”1 Surprise—paper still plays a huge role in all aspects of business, for a simple reason: customers still want it. Despite a seismic shift to digital communications, the printed medium is alive and well, even...

Published: May 13, 2014
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Sitecore

Sitecore CMS implementation best practices | v2.0 Technical best practices for implementing Sitecore CMS in your website

Sitecore CMS is an extensive Web Content Management (WCM) platform. It offers reduced IT expenditures, a streamlined content lifecycle, and a return of content control to the subject matter experts. The newest incarnation of Sitecore CMS version 6.0 is a mature product that incorporates standard social media components...

Published: May 08, 2012
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A/B Tasty

A/B Testing 1mal1: Wie Sie Ihr Unternehmen mit A/B Testing nach ganz vorne bringen

Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige Tools, die das A/B Testing radikal vereinfachen, hat sich das im Laufe der Jahre geändert. Sie ermöglichen jedem Nutzer, mehrere Versionen der eigenen Website zu erstellen und diese gegeneinander...

Published: Nov 01, 2019
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Microsoft

CRM & Manufacturing: Working Hand in Glove

As manufacturers strive to keep pace with customer expectations, sellers are faced with understanding a rapidly evolving portfolio of products, product configurations, and new value-added services. How can you optimize the sales side of your manufacturing process for long-term sustainability? This white paper introduces...

Published: Jan 11, 2016
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Lengow

Succeed on Market Places Internationally

Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically. But...

Published: Dec 14, 2016
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Sitecore

Financial services: When and where you need it by Brett King, author of Bank 2.0

In November of 1993, the Stanford Federal Credit Union became the first financial institution in the world to offer online banking. By 2001, most financial institutions in the developed world offered website and internet banking access for their customers. Today, however, those humble beginnings have become something many...

Published: Jul 07, 2014
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Microsoft

How to Elevate Sales Team Performance: Applying the CSO Insights Sales Relationship/Process Matrix

One of the top challenges facing sales as a profession is a lack of standard terminology. Common terms such as “close rate” and “preferred supplier” can have numerous definitions. How you ensure sales process consistency across teams, across divisions, and ultimately against other organisations...

Published: Jan 11, 2016
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Sitecore

Sitecore® Experience Platform™ // Retail

We are living in Age of the Consumer, as defined by analyst firm Forrester Research, with consumers having unprecedented access to information on products, services, and pricing as well as reviews—with the ability to shop anywhere, anytime. Every retailer, to a greater or lesser extent, has had to embrace digital,...

Published: May 19, 2014
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Sitecore

How to choose the best CMS for customer experience management A guide for both marketers and developers

We’ve come a long way since the days when a content management system (CMS) was simply a way to manage and update the content on your website. Today, a web CMS is just one type of technology you need to consistently deliver an excellent customer experience. While your web CMS is a crucial component, today you must...

Published: May 09, 2014
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Sitecore

Why Marketers Self-Sabotage Their Digital Campaigns 4 Toxic Habits That Prevent Digital Marketing Success

Today’s customers are different. The digital age has not only created more ways in which businesses can engage with customers; it has also opened up endless research opportunities, meaning today’s customers have more choices and can make more informed purchasing decisions than ever before. In fact, most buyers...

Published: Apr 05, 2014
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Sitecore

Four Reasons to Use Automation to Drive Deeper Customer Engagement

Customer engagement is more than a trendy buzzword. It’s the new marketing reality for businesses of every stripe. In this age of the empowered customer, engagement has replaced push marketing, with customers and prospects deciding how and when they want to engage with your company. They are also calling the shots...

Published: Jan 01, 2011
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Sitecore

From landing page to shopping cart Enhancing your website for stellar e-commerce

Nearly all consumers are familiar with—and often prefer—online shopping. Seventy percent of US Internet users made at least one online purchase during the second quarter of 2011,1 and Forrester projects that US e-retail sales will grow by 10% each year, reaching $279 billion by 2015.2 As online sales grow,...

Published: Aug 04, 2013
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Bynder

Brand Management Software Comparison Guide

See what your brand can accomplish with the right brand management software. These days, brand management is not just important, it’s a necessity. There are more ways for brands to reach out and stamp their unique impression on consumers than ever before, and keeping up with their ever-changing needs is a central...

Published: Jun 22, 2020
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