Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization is at a different point in their ability to drive content...
Published: Aug 21, 2019
As a charitable organization, you aim to create lasting relationships with patrons integral to your mission. But research shows that only a small number of nonprofit businesses are achieving close connections with their patrons.
Published: Mar 11, 2014
Digital has changed healthcare forever. Health information is now readily available to anyone with an internet connection, with the majority of consumers taking full advantage of this accessibility. Among the internet users responding to a recent survey, 72% reported seeking health information online in the last 12 months.¹...
Published: Feb 18, 2014
All customers expect their purchase to show up as expected and on time. But if you’re a supply chain professional, like so many we work with, you know there are thousands of things that have to be executed perfectly for that customer to have their anticipated experience.
And we know things can, and do, go wrong....
Published: Aug 22, 2018
With sales of mobile devices surpassing PCs, it’s easy to see why both consumers and producers of mobile media are flocking to it. Smartphones capture consumers’ undivided attention while enabling them to work in “microtime” – grabbing small slices of productivity as they use these devices...
Published: May 12, 2014
The travel, hospitality and tourism industries have been some of the fastest growing sectors in the world. Deloitte has predicted that tourism alone will be worth more than £257 billion to the UK economy by 2025!
Fierce competition, business pressures and the disruption caused by social media are making all...
Published: Oct 03, 2017
We are living in Age of the Consumer, as defined by analyst firm Forrester Research, with consumers having unprecedented access to information on products, services, and pricing as well as reviews—with the ability to shop anywhere, anytime. Every retailer, to a greater or lesser extent, has had to embrace digital,...
Published: May 19, 2014
Nearly every enterprise has some form of an intranet, but how many view it as a strategic business tool, investing levels of budget and resources similar to other critical business systems? While traditionally the intranet has been treated as a necessary cost of doing business that should be minimized, today’s intranet...
Published: Feb 09, 2011
Nearly all consumers are familiar with—and often prefer—online shopping. Seventy percent of US Internet users made at least one online purchase during the second quarter of 2011,1 and Forrester projects that US e-retail sales will grow by 10% each year, reaching $279 billion by 2015.2 As online sales grow,...
Published: Aug 04, 2013
Sitecore CMS is an extensive Web Content Management (WCM) platform. It offers reduced IT expenditures, a streamlined content lifecycle, and a return of content control to the subject matter experts. The newest incarnation of Sitecore CMS version 6.0 is a mature product that incorporates standard social media components...
Published: May 08, 2012
Both local and national governments and their agencies have made huge progress in delivering services to their citizens online, saving time and hassle for them. This has also resulted in efficiency savings for governments, reducing reliance on their contact centers and on face-to-face interactions. Many government agencies...
Published: Jan 01, 2015
Today’s customers are different. The digital age has not only created more ways in which businesses can engage with customers; it has also opened up endless research opportunities, meaning today’s customers have more choices and can make more informed purchasing decisions than ever before. In fact, most buyers...
Published: Apr 05, 2014
The first generation content management system (CMS) essentially supported your website as a digital brochure. As digital technology started to become a bit more interesting, the second generation CMS added functionality to keep pace with video, interactive multimedia and, eventually, the social media revolution, along...
Published: Jan 14, 2016
The science of customer loyalty isn’t new—marketers were introduced to it more than 20 years ago.1 But the pursuit of loyalty is an ongoing struggle; marketers still grapple with disjointed, and even dysfunctional, toolsets as they attempt to engage each customer in a personal, long-term relationship with a...
Published: Aug 04, 2014