Brands that offer outstanding digital experiences attract and retain more customers. But it’s difficult to know where you are, and how to improve.
That’s why we created this ebook: so you can find out if your brand’s content strategy is mature enough to meet your organization’s needs –...
Published: Apr 29, 2021
Digital media has enabled financial services organizations to increase their engagement with customers and move toward providing a more compelling customer experience. According to a global survey by Ernst and Young,¹ 86% of consumers now use online banking, with 60% accessing their banking data via a mobile device....
Published: May 08, 2013
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
Amplitude is a product intelligence platform that helps teams around the world use their customer data to understand user behaviour, customer retention, revenue, and more.
To better understand the benefits and costs associated with an investment in Amplitude, Nucleus conducted an in-depth return on investment...
Published: Oct 13, 2021
Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They updated store displays or added content to their websites and waited for customers to appear. They relied on advertising to drive traffic they hoped would convert into sales....
Published: Aug 27, 2021
White paper // Five success factors for CMS Your customers and prospects expect a lot from your website. Is the content relevant? Is the presentation fresh? Is the experience personalized? Very few companies could answer “yes” to all three of those questions. That’s because online marketing has become...
Published: Jan 08, 2014
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption that forever changed how businesses interact with them. Not only do customers want you to be as digital fluent as they are – they expect more personal service, too. To help you navigate the workforce changes...
Published: Sep 27, 2021
Sitecore CMS is an extensive Web Content Management (WCM) platform. It offers reduced IT expenditures, a streamlined content lifecycle, and a return of content control to the subject matter experts. The newest incarnation of Sitecore CMS version 6.0 is a mature product that incorporates standard social media components...
Published: May 08, 2012
It’s been over 35 years since people first started talking about “the paperless office.”1 Surprise—paper still plays a huge role in all aspects of business, for a simple reason: customers still want it. Despite a seismic shift to digital communications, the printed medium is alive and well, even...
Published: May 13, 2014
The Nordic Mobile Telephony (NMT) was the world’s first automatic mobile phone system, and launched as early as 1981, leading to rapid demand for mobile phones. Some of the world’s largest gaming companies such as King and Rovio were founded in Sweden and Norway. Klarna and iZettle, both Swedish,...
Published: Oct 14, 2021
There’s an art and a science to writing great content, as well as a strong element of luck. For content marketers everywhere looking for that magic formula to apply to their uninspired content and suddenly receive 100 million shares – it doesn’t exist.
We trained machine learning models with BuzzSumo...
Published: Oct 15, 2021
See what your brand can accomplish with the right brand management software.
These days, brand management is not just important, it’s a necessity. There are more ways for brands to reach out and stamp their unique impression on consumers than ever before, and keeping up with their ever-changing needs is a central...
Published: Sep 19, 2021
If your CEO tells you that you’re focusing on the wrong metrics, you’re not alone. In a 2011 survey of CEOs by The Fournaise Group, 73 percent of respondents said that marketers lack business credibility because they fail to quantify the success of their campaigns.
Published: May 19, 2014
Veel bedrijven upgraden hun CMS als onderdeel van een grotere digitale transformatie. Een nieuw CMS betekent niet dat u uw website helemaal opnieuw moet ontwerpen, maar kan wel een goed moment zijn om de digitale ervaring voor uw klanten opnieuw vorm te geven.
Als u eenmaal een nieuw CMS hebt geïmplementeerd,...
Published: Feb 18, 2021
