Why Should I Read The Definitive Guide to Lead Scoring?
Lead scoring provides sales with more qualified leads, giving your organisation a better way to use your high-value human resources. It’s a great way to improve your sales team’s conversion rates and increase revenue.
This guide will help companies...
Published: Jun 09, 2020
It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, and technologies are empowering us to engage our buyers like never before.
But these new opportunities also bring new challenges. In today’s world,...
Published: Mar 10, 2020
More than ever, now is the time, to connect with your target audience and to provide them with educational content and solution-based collateral.
During these unprecedented times it is important for businesses to now review their tactics for reaching their target audiences, it is also important to maintain...
Published: May 15, 2020
In today’s market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase, and have higher expectations than ever.
Learn how you can better connect relevant data, personalise...
Published: Apr 23, 2018
Customers are discovering and interacting with brands on multiple devices and through multiple channels but, it’s becoming increasingly difficult for brands to get these channels working together to deliver an effective and consistent brand experience.
We’ve been helping large, international brands put...
Published: Sep 13, 2016
As the traditional role of HR continues to evolve, one thing is clear: HR pros want to be more productive and involved by handling bigger issues that directly impact the company and its bottom line.
Published: Mar 06, 2013
Group health plans and health insurance companies must to establish internal claims appeal and external review procedures. They must at a minimum: Establish an internal claims appeal process; provide notice to enrollees "in a culturally and linguistically appropriate manner" of the availability of internal and...
Published: Jul 17, 2014
It’s no secret that there are a lot of brands still struggling to make content marketing work for them. Despite all the ideas, all of the online advice guides and all of the talks at various conferences, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and...
Published: Nov 16, 2016
Personalisation is a disruptive innovation, requiring new organisational structure and planning, and technology investments. These changes take time and energy to implement, but pay massive dividends for the customer and the business.
To personalise digital content, organisation’s first...
Published: May 04, 2016
Today’s procurement professionals are bombarded with increasingly complex challenges. They need to manage global supply risk and protect profitability – despite volatile pricing in many supply markets – and contribute new innovations to the business. These are just a few examples of the imperatives they...
Published: May 18, 2013
Customers have never been so empowered by social networks and digital connections. Delighting them requires that your customer service organization Customer Service be proactive in understanding their needs and exceeding their expectations.
Published: May 28, 2011
See where the disconnect lies and discover how to bridge the gap with Sitecore.
You probably already know how important it is to effectively drive the digital experience. But before you can progress, there are some truths you need to face. That’s why we’re sharing 5 hard truths about the role of CMOs in...
Published: Feb 10, 2020
It's no secret: content creators are finding it impossible to keep up with the demand for unique experiences among the explosion of devices, channels, and markets. On average, enterprises manage 268 customer-facing websites and mobile apps*, but amid this complex digital ecosystem, there has been no easy...
Published: May 04, 2016
In our 36-criteria evaluation of CRM suites for enterprise organizations, we identified the nine most significant CRM suites from eight prominent vendors — Infor, Microsoft, NetSuite,
Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report...
Published: Jan 05, 2018