As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
Did you know that B2B marketing organizations are now spending up to 25% of their budget on the development, delivery and promotion of content to drive business?
Unfortunately, according to a Forbes study, 50% of B2B executives view this content as ineffective and regard their inability to create enough effective...
Published: Nov 11, 2015
How formerly offline businesses are thriving after investments in eCommerce.
If you have a successful B2B organisation, you may not want to change anything. After all, why tamper with success? But long-term growth requires investment in the future, and eCommerce is the future of B2B sales.
Many B2B companies...
Published: Feb 19, 2020
Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage – it's expected. But many marketers struggle to make the leap to sophisticated, scalable, and effective strategy that reaches specifically targeted customers.
"A Marketer’s Guide to Customer...
Published: Sep 16, 2020
Workday On-Demand Solutions Designed for Global Organisations Twenty-five years ago, when enterprise software applications first emerged, the concept of “global business” was radically different from what it is today. “Global” companies were typically a collection of independently operating regional...
Published: Jun 09, 2012
In this Forrester Wave evaluation of customer relationship management (CRM) suites for enterprise organizations, we identified the nine most significant CRM suites solutions — Infor CRM (formerly known as SalesLogix), Microsoft Dynamics CRM, NetSuite, Oracle Siebel CRM, Pegasystems, Salesforce, SAP CRM, SAP Cloud...
Published: Mar 25, 2015
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
Customers are discovering and interacting with brands on multiple devices and through multiple channels but, it’s becoming increasingly difficult for brands to get these channels working together to deliver an effective and consistent brand experience.
We’ve been helping large, international brands put...
Published: Sep 13, 2016
As customer service and the customer experience become key differentiators for brands and organizations across all industries around the world, it has never been more important to know as much as you can about these expectations, perceptions, preferences and trends so that your organization can not only move forward, but...
Published: Nov 23, 2016
Customers have never been so empowered by social networks and digital connections. Delighting them requires that your customer service organization Customer Service be proactive in understanding their needs and exceeding their expectations.
Published: May 28, 2011
Odds are you’re going to be hosting a video conference or webinar sometime in the near future. So, are you ready for your close up? It’s crucial for you as the speaker to be able
to establish confidence and credibility with your audience in order to hold their attention, especially...
Published: Sep 07, 2016
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management buy-in.
This tip sheet will help you map out a plan to get started on the most important programs for your business and move through the process to achieve your...
Published: Apr 23, 2018
Digitale Werkzeuge ermöglichen schnelleres, effizienteres und präziseres Arbeiten. Es gibt jedoch ein Verfahren, das von vielen Unternehmen noch nicht angenommen wurde: die elektronische Signatur.
Die meisten Unternehmen arbeiten noch mit veralteten, papierbasierten Unterschriftsprozessen. Nach wie vor werden...
Published: Jun 19, 2018
In 2016, it’s absolutely critical that sales leadership guides their organizations to become more productive and successful in their newly-defined roles as consultants.
This eBook was specifically created for sales leaders who recognize and embrace the mission-critical need to make significant improvements in...
Published: Dec 15, 2015