E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce market ($6.64 trillion in 2020) is around double the size of the B2C e-commerce market ($3.67 trillion).
Nearly one in three B2B organizations report that 50% or more of their overall revenue already...
Published: Mar 02, 2022
Few industries have changed more during the past decade than consumer packaged goods. In a landscape rocked by an economic crisis, rapid digitalization, and agile competitors bringing products to market quickly, CPG companies have been forced to re-evaluate their strategic innovation priorities.
Published: Mar 30, 2022
Technology in media evolves quickly. Once seen as buzzwords, AI and machine learning (ML) are now crucial functions in a range of media workflows. For corporations in markets such as media and entertainment, education, and ad tech, AI/ML solutions such as AWS Media Intelligence can be especially and exceptionally valuable....
Published: Apr 06, 2022
Machine learning is evolving faster than ever – AI and analytics can give you the capabilities to become data-driven. With technology and data playing a bigger role in football than ever, Bundesliga teamed with AWS to create an immersive fan experience. By capturing live in-game data, technology can present...
Published: Apr 06, 2022
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer...
Published: Nov 11, 2021
This eBook covers the six practical steps your organization can take to become data-driven and how other organizations are using data to better customer interactions, improve efficiency, and increase agility.
Published: May 09, 2022
Omdia’s cloud service partner report is back for another year. It’s packed with detailed insights that offer the perfect reference point for your business’s decision making. Providers such as AWS, Oracle and IBM were analyzed and judged on the following key attributes, with unrivalled depth to help you...
Published: Apr 06, 2022
E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce market ($6.64 trillion in 2020) is around double the size of the B2C e-commerce market ($3.67 trillion).
Enabling B2B customers to reorder products more efficiently has therefore become a key element of a manufacturer’s...
Published: Apr 06, 2022
Brands that offer outstanding digital experiences attract and retain more customers. But it’s difficult to know where you are, and how to improve.
That’s why we created this ebook: so you can find out if your brand’s content strategy is mature enough to meet your organization’s needs –...
Published: Apr 29, 2021
SAP customers around the globe rely on Steria for world-class,transformational enterprise IT services. To keep its team on thecutting edge, Steria Mummert Consulting uses SAP® LearningHub. Convenient, cloud-based learning can be tailored andintegrated to specific projects, letting consultants earn SAP certifications...
Why Should I Read The Definitive Guide to Lead Scoring?
Lead scoring provides sales with more qualified leads, giving your organisation a better way to use your high-value human resources. It’s a great way to improve your sales team’s conversion rates and increase revenue.
This guide will help companies...
Thank you for your interest in learning more about licensing SAP® software. This guide is part of a broader initiative to enhance transparency into how SAP licenses its products. It provides a wealth of information designed to help you make more-informed investment decisions in line with your specifi c business requirements....
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Your customer data is a strategic asset that can drive competitive advantage. When you fuel customer engagement initiatives with trusted, governed, and relevant customer data, you create a 360-degree view of your customers. And with that, you can better target customers with precision.
Download our eBook, Seven Steps...
