Today’s digital fluent customers have high expectations and are the least loyal of all groups. Great CX is the key to retaining digital-fluent customers who leave the moment their expectations aren’t met. Our concise guide to omnichannel will allow you to evaluate whether your system drives the seamless omnichannel...
Published: Sep 27, 2021
The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Oct 13, 2021
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything. Customers and businesses made the switch from in-person to online whilst customer behaviours changed rapidly. Customer expectations outpaced experiences companies could deliver and a new bar was set for expectations...
Published: Sep 27, 2021
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses were thrust five years forward in digital adoption. This guide will explore today’s new customer experience reality, how to succeed in today’s new reality, and how the path to differentiated CX is the contact...
Published: Sep 27, 2021
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption that forever changed how businesses interact with them. Not only do customers want you to be as digital fluent as they are – they expect more personal service, too. To help you navigate the workforce changes...
Published: Sep 27, 2021
We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like, how that translates directly to business goals, and where brands can find opportunities to improve their customer engagement strategies.
Download now to find out...
Published: Sep 24, 2021
In today's global economy, companies are digitising as quickly as possible in order to remain competitive and deliver the experiences customers expect. Crucial to this process is adopting electronic signatures to transact business digitally and get approvals, as paper-based processes and wet-ink signatures are...
Published: Sep 18, 2019
Hosted by The Drum, a panel of experts from InBeacon and Relay42 speak about the latest and greatest in data management – offering practical tips on cross-channel orchestration with all your existing channels, through to adding innovative technologies like beacons.
Learn everything you need...
Published: Sep 05, 2017
Die heutige Geschäftswelt ist global orientiert.
Organisationen müssen ihre Abläufe so schnell wie möglich digitalisieren, um wettbewerbsfähig bleiben und ihren Kunden die Erlebnisse bieten zu können, die sie erwarten. Ein unverzicht- barer Schritt bei dieser Transformation ist der...
Published: Sep 18, 2019
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management buy-in.
This tip sheet will help you map out a plan to get started on the most important programs for your business and move through the process to achieve your...
Published: Apr 23, 2018
Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options and rising earnings, sales have been boosted and we are seeing a rise in customer confidence.
Social media has had a huge, game-changing effect on the automotive...
Published: Oct 03, 2017
Did you know that B2B marketing organizations are now spending up to 25% of their budget on the development, delivery and promotion of content to drive business?
Unfortunately, according to a Forbes study, 50% of B2B executives view this content as ineffective and regard their inability to create enough effective...
Published: Nov 11, 2015
Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige Tools, die das A/B Testing radikal vereinfachen, hat sich das im Laufe der Jahre geändert. Sie ermöglichen jedem Nutzer, mehrere Versionen der eigenen Website zu erstellen und diese gegeneinander...
Published: Nov 01, 2019
Making the decision to work with a marketing agency can be a big deal. It is a decision that is likely to take many months of planning, or deliberation and questioning – and that could all be before you issue your RFP.
The relationship that you have with your agency is absolutely crucial to the success of your...
Published: Nov 16, 2016
