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ON24

How Industry 4.0 Brings Digital Transformation to Marketing

Manufacturing and industrial professionals are rushing to get their Industry 4.0 strategies up and running. But in the blitz, it’s easy to overlook some elements of 4.0, like having a digital engagement strategy for partners, customers and distributors in place.  What’s a busy professional to do? ...

Published: Mar 02, 2021
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Adobe

Delivering Personalised Content for Dummies

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...

Published: Feb 17, 2021
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Adobe

Gepersonaliseerde inhoud leveren voor dummies

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige hulpverleners, blijven de meeste mensen thuis. Dankzij technologie kunnen ze toch met anderen in contact komen. Als u er al van overtuigd moest worden dat gepersonaliseerde ervaringen belangrijk zijn voor uw...

Published: Feb 18, 2021
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ON24

La Trobe University Maintains High Enrollment Rates with Live and On-demand Webinars

Founded with the intention to make higher education more accessible in Melbourne and regional Victoria, La Trobe University has served tens of thousands of students for more than 50 years. Prior to the COVID-19 pandemic, La Trobe held an annual “Open Day” event designed to give current and prospective...

Published: Mar 02, 2021
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ON24

How Industry 4.0 Brings Smart Marketing to Manufacturing

Bigger. Better. Faster. Stronger. That’s the premise of Industry 4.0, where new technologies make connections between physical and digital worlds possible. But manufacturing and industrial professionals miss a crucial element of the 4.0 equation: dynamic digital experiences that provide bigger, better and faster...

Published: Mar 02, 2021
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Adobe

Entrega de contenidos personalizados para Dummies

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de auxilio, muchas personas se refugian en sus hogares. Una de las principales formas de conectarse con los demás es a través de la tecnología. Si, como marca, necesita convencerse de que las experiencias...

Published: Feb 18, 2021
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ON24

The B2B Marketer's Guide to Scrappy Marketing

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy. In an age where a print ad, a brochure or a quarterly...

Published: Oct 23, 2020
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IBM

Data the New Natural Resource

The vast increase in dark data—all of the unstructured data from the Internet, social media, voice and information from connected devices—is overwhelming many executives and leaving them completely unprepared for the challenges their businesses face. The smartest executives focus on making sense of the...

Published: Oct 30, 2017
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IBM

10 Tipps zur Schaffung der Grundlage für ein starkes Digital Marketing-Programm

Ihre potenziellen und bestehenden Kunden werden jeden Tag mit hunderten von Marketing-Nachrichten bombardiert. Um für Ihren Anteil an Aufmerksamkeit zu kämpfen erfordert es eine beinah magische Kombination aus sorgfältigem Zuhören, einer intelligenten Segmentierung des Publikums und einer zeitgerechten...

Published: Jan 18, 2017
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ON24

ON24 Webinar Benchmarks Report: Canada Edition

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even...

Published: Aug 27, 2020
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Navex Global

Creating a Culture of Ethics, Integrity & Compliance: Seven Steps to Success

A culture of integrity must be intentionally shaped. A strong compliance program, built on an organization’s values and principles, is the bedrock for creating a culture that is focused on outstanding quality and business outcomes.

Published: Dec 05, 2014
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DocuSign

8 Digitale Best Practices Voor Salesprofessionals

Hoe kunt u sales digitaliseren?  Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken. Salesteams die digitale technologie gebruiken, sluiten sneller deals, verbeteren de klantervaring en profiteren van een duidelijk concurrentievoordeel.  Salesprofessionals...

Published: Nov 04, 2019
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Lengow

Acquisition tools for your E-commerce Website

In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...

Published: Jan 02, 2017
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SAP

Achieve Financial Excellence

In the face of sustained market volatility, increasing regulatory compliance, growing pressure on margins, and managers demanding instantaneous financial insight at any time, from anywhere, finance organizations must have best practices in place to excel.

Published: Sep 13, 2013
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