See where the disconnect lies and discover how to bridge the gap with Sitecore.
You probably already know how important it is to effectively drive the digital experience. But before you can progress, there are some truths you need to face. That’s why we’re sharing 5 hard truths about the role of CMOs in...
Published: Feb 10, 2020
Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand waterfall, aligning with sales to develop a menu of offerings that influence and keep opportunities moving through the sales pipeline. When including events as part of intra-pipeline acceleration, marketers must ensure...
Published: Feb 17, 2020
How formerly offline businesses are thriving after investments in eCommerce.
If you have a successful B2B organisation, you may not want to change anything. After all, why tamper with success? But long-term growth requires investment in the future, and eCommerce is the future of B2B sales.
Many B2B companies...
Published: Feb 19, 2020
Best practices for delivering content-powered commerce to mobile B2B buyers.
Smartphones are everywhere, and that includes the workplace. Professionals use them to multitask in meetings, at client offices, and on the road. So it’s no surprise that mobile commerce is a growing slice of the B2B eCommerce pie....
Published: Feb 19, 2020
5 reasons why you need to go digital right now.
Why? Many B2B companies have an “if its not broke, don’t fix it” attitude. They believe the secret to their success is having close relationships with their customers. They may get most of their new customers by word of mouth. In addition, they...
Published: Feb 19, 2020
5 ways a high-quality eCommerce platform can drive ROI.
You’ll need to carefully define your customer experience. Test it with prospective customers. Choose a new eCommerce platform or expand your existing one. It definitely takes time and money. But the rewards can be great.
When you’re shopping...
Published: Feb 19, 2020
The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish between generalist...
Published: Oct 15, 2016
Today’s top marketers know that a solid understanding of their consumers is the foundation of success. There are a ton of tools promising to help turn data into key customer insights, but which are best for your unique needs? One such tool, a DMP (Data Management Platform), can help you leverage first- and third-party...
Published: Sep 05, 2017
The threshold issue to address in determining whether ERISA, which stands for the Employee Retirement Security Income Act of 1974, 29 U.S.C. §§ 1001, et seq., governs employee benefit plans or claims is to determine whether or not a “plan” exists within the meaning of the ERISA statute. It has been...
Published: Apr 12, 2015
According to an Apparel magazine executive survey, the number one top of mind industry issue is “reduce product cost to improve margin.” While we should always be looking for ways to reduce product costs (and costs in general), more savings are likely to come from better processes, such as design and development,...
Published: Feb 15, 2014
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement. Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics.
Read our free e-book, where you’ll learn: ...
Published: Jan 12, 2018
Most individuals have health insurance through the work place. Private sector employers are generally subject to ERISA, which has procedural requirements for health plan claims and appeals of claims. However, ERISA does not cover health plans of governments, churches, and church-related agencies, as to which healthcare...
Published: Mar 12, 2013
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
What aspects of work are most likely to get on employees’ nerves? More importantly, at what point does it go beyond annoying andinto “deal-breaker” territory? If your gut reaction is “it’s all about compensation,” a recent survey suggests that instinct is wrong. In truth, issues related...
Published: Jun 05, 2014