The top driver for change in supply chains is the need to retain customers yet the least important element of a supply chain is the quality of service, according to a 2016 IDC Manufacturing Insights supply chain survey. Looking at priorities through 2017, reducing costs and eliminating waste was the top priority and customer-centricity...
Published: Aug 22, 2018
The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish between generalist...
Published: Oct 15, 2016
Transform your content delivery from an off-the-cuff process, into one seamless, connected journey
Your customers expect memorable moments at every brand touchpoint. But when you have websites, social pages, blogs, and gated content to consider, it can feel impossible to deliver everything with quality and speed—especially...
Published: Dec 17, 2020
So you’re excited about the potential of social media marketing, aware of the challenges, and keen to get started. Great news. But before you start inviting distant relatives and high school acquaintances to ‘like’ your new Facebook business page, there are few things you should think about.
What...
Published: Jul 01, 2018
Access the right documents faster and edit on the move. Collaborate securely, free up time for customer development with automated contract management.
For Sales, Box sells itself.
Published: Apr 03, 2017
Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught of digital ads. They’re looking for authentically human experiences and it’s time for us, as marketers, to deliver.
To understand the state of B2B marketing and how marketers are creating online...
Published: May 12, 2020
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption that forever changed how businesses interact with them. Not only do customers want you to be as digital fluent as they are – they expect more personal service, too. To help you navigate the workforce changes...
Published: Sep 27, 2021
Today's digital marketers want to engage customers with offers that are based on deep customer profiles, transaction histories and other real-time content about their interactions. Delivering the right offer for the right customer at the right time will dramatically improve marketing results and lifetime customer value....
Published: Oct 30, 2017
Most marketing decision-makers started 2021 wanting to connect with consumers in a more direct, meaningful way—and they’re relying on text message marketing to do so. Explore the 2021 SMS Marketing Benchmarks Report to learn how you can build a successful text message marketing strategy...
Published: Oct 26, 2021
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
The cross-border ecommerce market is experiencing significant growth – by 2025 it is predicted to reach $250 to $350 billion, with Europe accounting for 25% of this figure. In that time, 83% of European online consumers will make purchases from another European country.
Looking beyond their borders is a necessary...
Published: Apr 26, 2016
Amidst all the talk about what the future of advertising will look like beyond 2023, one thing has become clear: The digital advertising winners will be those who can create a new, responsible approach to addressability. Addressable advertising relies on identifiers to improve the planning, engagement, measurement, and...
Published: Jan 06, 2022
Enterprise Performance Management (EPM) is extending its reach beyond the CFO’s office to automate five critical aspects across the modern enterprise: strategy, plans, budgets, performance, and forecasts.
If you’re ready to get more from your EPM investment, download IDC’s white paper, “Connecting...
Published: Jun 07, 2017
Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options and rising earnings, sales have been boosted and we are seeing a rise in customer confidence.
Social media has had a huge, game-changing effect on the automotive...
Published: Oct 03, 2017
