Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
So you’re excited about the potential of social media marketing, aware of the challenges, and keen to get started. Great news. But before you start inviting distant relatives and high school acquaintances to ‘like’ your new Facebook business page, there are few things you should think about.
What...
Published: Jul 01, 2018
There’s no denying that content creation is time-consuming. You have to think of what to post, create a graphic, write a caption, choose hashtags, post the content, and engage with your audience in the comments—and then do it all again, and again, and again.
While the challenges of social media content...
Published: Jul 27, 2021
In 2016, it’s absolutely critical that sales leadership guides their organizations to become more productive and successful in their newly-defined roles as consultants.
This eBook was specifically created for sales leaders who recognize and embrace the mission-critical need to make significant improvements in...
Published: Dec 15, 2015
Transforming digital marketing
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs, and mobile content to consider, it can feel impossible to deliver everything with quality and speed. New thinking and paradigms are called for, and nothing short of a...
Published: Dec 17, 2020
In the early days, HR processes at NOW: Pensions were managed manually, but this soon became impractical as staff numbers grew. Keeping employees personal data up-to-date and managing annual leave for a growing number of staff was becoming a particularly onerous task. As the sole person managing day-to-day HR processes...
Published: Jul 07, 2015
For e-tailers, it has become crucial to carefully choose the channels on which they distribute their products. Performance must be constantly monitored on all channels in order to identify the most effective ones and eliminate the under performing ones.
The whitepaper discusses Google...
Published: Apr 26, 2016
How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World.
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even...
Published: Aug 27, 2020
IDC Manufacturing Insights recently conducted a worldwide study of over 375 enterprises, across multiple discrete manufacturing sectors covering 12 countries, on behalf of Infor. The survey showed that: ● Complexity is dramatically growing, with market, operational aspects, and IT the main business areas that will grow...
Published: Jan 01, 2012
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.
Organizations are advancing beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics that can unlock revenue growth. ...
Published: Nov 28, 2016
For brands that want to improve customer loyalty and maximize ROI, SMS is a game-changer. It’s a direct marketing channel that lets you deliver personalized messages straight into the hands of high-intent shoppers and start building long-term customer relationships.
Not only that, but over 90% of consumers...
Published: Oct 06, 2021
Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught of digital ads. They’re looking for authentically human experiences and it’s time for us, as marketers, to deliver.
To understand the state of B2B marketing and how marketers are creating online...
Published: May 12, 2020
As customer service and the customer experience become key differentiators for brands and organizations across all industries around the world, it has never been more important to know as much as you can about these expectations, perceptions, preferences and trends so that your organization can not only move forward, but...
Published: Nov 23, 2016
Digitale Werkzeuge ermöglichen schnelleres, effizienteres und präziseres Arbeiten. Es gibt jedoch ein Verfahren, das von vielen Unternehmen noch nicht angenommen wurde: die elektronische Signatur.
Die meisten Unternehmen arbeiten noch mit veralteten, papierbasierten Unterschriftsprozessen. Nach wie vor werden...
Published: Jun 19, 2018
