5 reasons why you need to go digital right now.
Why? Many B2B companies have an “if its not broke, don’t fix it” attitude. They believe the secret to their success is having close relationships with their customers. They may get most of their new customers by word of mouth. In addition, they...
Published: Feb 19, 2020
Through our experience with the best brands in the world, we’ve found that the most successful organizations—and the most successful marketing leaders—treat work like a tier one asset. They understand that work impacts every aspect of the organization and is a primary driver of the digital experience....
Published: Aug 11, 2021
Today, virtually every organization operating in an SAP® environment recognizes the value of eliminating manual accounts payable (AP) processing to gain the efficiencies and cost savings that automation can bring. Our most recent economic downturn forced executive management to play a more active role in continually...
Published: Feb 20, 2010
An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content marketing. It’s little wonder—that’s where their audiences are.
Whether you start from the ground up or retool an existing system, a comprehensive content management system (CMS) will allow you...
Published: Aug 21, 2019
Since the first quarter of 2020, the number of B2B webinars has grown by 162%, with over 61 million hours of viewable content available. This rapid growth has not only led to “webinar fatigue,” but has also created a choice overload for webinar registrants and attendees. In this environment, marketers are now...
Published: Oct 22, 2021
Why Should I Read The Definitive Guide to Lead Scoring?
Lead scoring provides sales with more qualified leads, giving your organisation a better way to use your high-value human resources. It’s a great way to improve your sales team’s conversion rates and increase revenue.
This guide will help companies...
Published: Jun 09, 2020
Transforming digital marketing
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs, and mobile content to consider, it can feel impossible to deliver everything with quality and speed. New thinking and paradigms are called for, and nothing short of a...
Published: Dec 17, 2020
Reaching shoppers with personalised messages they actually want to receive is increasingly challenging. And in this new era of marketing, SMS has become a “hero” owned channel, with many marketers engaging shoppers with messages tailored to their interests.
If you’re new to SMS, this 30-day...
Published: Sep 23, 2021
Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment and efficiency as they face the challenges of the evolving 2020 business environment and COVID-19. High-tech companies have to do more with less – making customer experience architecture essential. Adobe...
Published: Nov 15, 2021
Less is more. It’s such a simple phrase, and yet it holds so much truth.
In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...
Published: Aug 24, 2020
HR One Corporation provides HR shared services, including administration of payroll and fringe benefits, to more than 200 companies. By standardizing these services using the SAP® ERP Human Capital Management solution, the company has achieved increased employee efficiency for its outsourcing operations and reduced...
Published: Feb 17, 2013
Organizations around the world spend countless hours and thousands of dollars attracting, evaluating and hiring the right talent. After recruitment is over and an offer has been extended, a critical problem emerges for many HR departments- they have not implemented a comprehensive onboarding program to adequately acclimate...
Published: May 24, 2010
Through our experience with the best brands in the world, we’ve found that the most successful organizations—and the most successful marketing leaders—treat work like a tier one asset. They understand that work impacts every aspect of the organization and is a primary driver of the digital experience....
Published: Aug 11, 2021
See where the disconnect lies and discover how to bridge the gap with Sitecore.
You probably already know how important it is to effectively drive the digital experience. But before you can progress, there are some truths you need to face. That’s why we’re sharing 5 hard truths about the role of CMOs in...
Published: Feb 10, 2020
