Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige Tools, die das A/B Testing radikal vereinfachen, hat sich das im Laufe der Jahre geändert. Sie ermöglichen jedem Nutzer, mehrere Versionen der eigenen Website zu erstellen und diese gegeneinander...
Published: Nov 01, 2019
Car drivers will be familiar with TÜV as the organization that regularly inspects their vehicles to establish whether or not they are roadworthy. But this is only part of the story.
Published: Nov 08, 2013
This guide details a number of techniques and essential steps that your brand should use to leverage owned, earned and paid media to get your content in front of the audiences you want to attract.
The guide will take you through the steps and processes necessary to create an effective, scalable strategy while highlighting...
Published: Sep 13, 2016
With an average conversion rate at just 2.2%1, and an industry-average “acceptable” bounce rate of between 20% and 35%, approximately 97.8% of the visitors to any given website are leaving unsatisfied – some immediately, others after a moment or two. Are these all the “results” that the $25.8...
Published: Aug 30, 2014
Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing.
This guide tackles three key elements to content success; understanding the buying...
Published: Sep 13, 2016
How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World.
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even...
Published: Aug 27, 2020
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
Download now to learn more!
Published: Oct 30, 2017
There is no time better to be a developer. With the cloud, you can compose solutions that were never possible before. You can release new features to millions of users within minutes. You can push the boundaries of current technological limitations in days. Developers can turn ideas from the ground up...
Published: Jun 07, 2016
In today’s market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase, and have higher expectations than ever.
Learn how you can better connect relevant data, personalise...
Published: Apr 23, 2018
User Generated Content (UGC) is not just another marketing buzz phrase, honest. It’s a very powerful strategy for your marketing team and all you need to do is add content created by engaged customers (such as product reviews, videos and photos) into your marketing campaigns.
UGC has been proven...
Published: Oct 03, 2017
Online meetings and online events can be hard work! Take the stress away by trying GoToWebinar free for 30 days! GoToWebinar is the simpler way to host online meetings, web events or online training.
Pick a compelling topic, invite guest speakers and include polls and surveys for truly interactive presentations....
Published: Oct 06, 2016
Professional services firms need a flexible IT infrastructure that supports best practices, but without the costs and management challenges of on-premise software. Now they can take advantage of partner managed cloud: subscription-based solutions that run on a private cloud hosted by certified, trusted SAP partners. This...
Published: Dec 08, 2013
The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience.
There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish...
Published: Sep 15, 2016
Transforming digital marketing
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs, and mobile content to consider, it can feel impossible to deliver everything with quality and speed. New thinking and paradigms are called for, and nothing short of a...
Published: Dec 17, 2020