It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, and technologies are empowering us to engage our buyers like never before.
But these new opportunities also bring new challenges. In today’s world,...
Published: Mar 10, 2020
The cross-border ecommerce market is experiencing significant growth – by 2025 it is predicted to reach $250 to $350 billion, with Europe accounting for 25% of this figure. In that time, 83% of European online consumers will make purchases from another European country.
Looking beyond their borders is a necessary...
Published: Apr 26, 2016
If you’ve ever sat through a meeting and felt it was an utter waste of your time, this guide is for you.
It doesn’t matter whether it’s a quick catch-up with a colleague or a regular team get-together: a meeting should be an organised gathering of the right people to serve a...
Published: Sep 07, 2016
The way we work is changing – but not fast enough. In the current challenging climate, most companies and public sector organisations are looking closely at what they do and how they do it.
Now is the time to take steps not only to deal with the impacts of the recent recession, but also to...
Published: Sep 07, 2016
In this instalment of the Experience Essential series, we show you how you can start delivering the right content to the right people at the right time. You’ll learn the fundamentals to put into place so you can connect with customers in the moments that matter and offer them great experiences.
Published: Oct 14, 2020
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of our era. In fact, technology and economics are aligning in a way that puts society at a tipping point.
Cognitive technologies can understand all forms of data and continually learn about that data and related subjects...
Published: Aug 29, 2018
5 reasons why you need to go digital right now.
Why? Many B2B companies have an “if its not broke, don’t fix it” attitude. They believe the secret to their success is having close relationships with their customers. They may get most of their new customers by word of mouth. In addition, they...
Published: Feb 19, 2020
How formerly offline businesses are thriving after investments in eCommerce.
If you have a successful B2B organisation, you may not want to change anything. After all, why tamper with success? But long-term growth requires investment in the future, and eCommerce is the future of B2B sales.
Many B2B companies...
Published: Feb 19, 2020
Are you drowning in meaningless metrics? Creating smarter reports and tracking KPIs is a must, but it can also feel like a daunting task. Kickstart your journey by learning the 3 steps to a stronger KPI Strategy.
Download the white paper to discover the importance of:
Determining the the best way to report...
Published: Sep 02, 2020
Thank you for your interest in learning more about licensing SAP® software. This guide is part of a broader initiative to enhance transparency into how SAP licenses its products. It provides a wealth of information designed to help you make more-informed investment decisions in line with your specifi c business requirements....
Published: Feb 21, 2013
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...
Published: Nov 05, 2020
Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing.
This guide tackles three key elements to content success; understanding the buying...
Published: Sep 13, 2016
Are you the meeting organiser, moderator or leader? How you can make a difference and inspire others?
Download this checklist and learn more about our top tips to banish boredom, promote productivity and enhance effectiveness.
Published: Sep 07, 2016