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Marketo

The Definitive Guide to Account-Based Marketing

It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, and technologies are empowering us to engage our buyers like never before. But these new opportunities also bring new challenges. In today’s world,...

Published: Mar 10, 2020
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Lengow

Ultimate guide to Online cross-border sales in Europe

The cross-border ecommerce market is experiencing significant growth – by 2025 it is predicted to reach $250 to $350 billion, with Europe accounting for 25% of this figure. In that time, 83% of European online consumers will make purchases from another European country. Looking beyond their borders is a necessary...

Published: Apr 26, 2016
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GoToMeeting

The Insider's Guide to Better Online Meetings

If you’ve ever sat through a meeting and felt it was an utter waste of your time, this guide is for you.  It doesn’t matter whether it’s a quick catch-up with a colleague or a regular team get-together: a meeting should be an organised gathering of the right people to serve a...

Published: Sep 07, 2016
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GoToMeeting

The Smart Working Handbook

The way we work is changing – but not fast enough. In the current challenging climate, most companies and public sector organisations are looking closely at what they do and how they do it. Now is the time to take steps not only to deal with the impacts of the recent recession, but also to...

Published: Sep 07, 2016
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Adobe

Content for Every Moment

In this instalment of the Experience Essential series, we show you how you can start delivering the right content to the right people at the right time. You’ll learn the fundamentals to put into place so you can connect with customers in the moments that matter and offer them great experiences.

Published: Oct 14, 2020
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IBM

The Cognitive Revolution: Coming to Transform Your Business Network

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of our era. In fact, technology and economics are aligning in a way that puts society at a tipping point. Cognitive technologies can understand all forms of data and continually learn about that data and related subjects...

Published: Aug 29, 2018
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Magento

Are You Missing Out on eCommerce?

5 reasons why you need to go digital right now. Why? Many B2B companies have an “if its not broke, don’t fix it” attitude. They believe the secret to their success is having close relationships with their customers. They may get most of their new customers by word of mouth. In addition, they...

Published: Feb 19, 2020
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Magento

From Offline to Online (and Bigger Profits)

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful B2B organisation, you may not want to change anything. After all, why tamper with success? But long-term growth requires investment in the future, and eCommerce is the future of B2B sales. Many B2B companies...

Published: Feb 19, 2020
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Qlik®

Reporting Made Easy: 3 Steps to a Stronger KPI Strategy

Are you drowning in meaningless metrics? Creating smarter reports and tracking KPIs is a must, but it can also feel like a daunting task. Kickstart your journey by learning the 3 steps to a stronger KPI Strategy. Download the white paper to discover the importance of: Determining the the best way to report...

Published: Sep 02, 2020
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SAP

Licensing SAP® Software A Guide for Buyers

Thank you for your interest in learning more about licensing SAP® software. This guide is part of a broader initiative to enhance transparency into how SAP licenses its products. It provides a wealth of information designed to help you make more-informed investment decisions in line with your specifi c business requirements....

Published: Feb 21, 2013
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Adobe

Delivering Personalised Content for Dummies

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...

Published: Nov 05, 2020
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Lengow

Succeed on Market Places Internationally

Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically. But...

Published: Dec 14, 2016
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Stickyeyes

Aligning your content strategy with your customer personas and sales pipeline

Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing. This guide tackles three key elements to content success; understanding the buying...

Published: Sep 13, 2016
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GoToMeeting

The Essential Meeting Checklist for Organisers

Are you the meeting organiser, moderator or leader? How you can make a difference and inspire others?  Download this checklist and learn more about our top tips to banish boredom, promote productivity and enhance effectiveness.

Published: Sep 07, 2016
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