Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: May 16, 2019
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
The role of those in charge of employees in a company have various methods that can be used to help make the company and all employees better suited for one another. It is typically through benefits, salary and work environment that employees become better workers and more loyal to a firm. This, however, can be supported...
Published: Mar 29, 2013
Businesses today must keep pace with unprecedented change. Some can react quickly, while others struggle. What separates the winners from the losers?
“The New Game Plan for Strategic Planning” is the product of HBR’s in-depth research. The report includes interviews with industry experts, analysis...
Published: Jun 07, 2017
Mobile engagement is on the rise, with customers using their phones and tablets to interact with your app, read your email messages, browse your website and, increasingly, take the big leap to purchase. On Thanksgiving Day 2014, for example, mobile traffic accounted for 52.1 percent of all U.S. online traffic – the...
Published: Jan 17, 2013
New game, new rules. It did not happen overnight, but it happened. Commoditization and global competition have put the squeeze on nearly every industry. To make matters worse, financial markets have become more demanding than in decades past. Everyone is looking for sustainable growth, but few have found the secret formula...
Published: Jun 08, 2013
If businesses are to thrive in today’s economy, then finding and retaining qualified employees must be a top priority. Frequent turnover can damage a company’s productivity, negatively affect employee morale, increase costs, and damage overall organizational performance. Conversely, retaining skilled workers...
Published: Aug 23, 2012
Health savings accounts (HSAs) have been around since 2003, but they continue to cause confusion in the human resources (HR) departments of employers that participate in the program. Account holders must be able to meet several eligibility criteria, and further complications can arise when an employee already has an open...
Published: Jan 11, 2013
Today’s procurement professionals are bombarded with increasingly complex challenges. They need to manage global supply risk and protect profitability – despite volatile pricing in many supply markets – and contribute new innovations to the business. These are just a few examples of the imperatives they...
Published: May 18, 2013
Organizations around the world spend countless hours and thousands of dollars attracting, evaluating and hiring the right talent. After recruitment is over and an offer has been extended, a critical problem emerges for many HR departments- they have not implemented a comprehensive onboarding program to adequately acclimate...
Published: May 24, 2010
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the success of your sales team is stifled by silos. It’s no wonder they’re struggling when their transactional systems, social networking, and productivity tools are separate.
With the Microsoft...
Published: Jan 12, 2018
Religion plays a major role in the lives of many Americans, and accommodating religious beliefs poses a unique challenge to companies seeking to promote diversity within the workplace. Employers must take care to balance the needs of their employees with the company's objectives. It is especially important to ensure...
Published: Jan 11, 2012
Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016