It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, and technologies are empowering us to engage our buyers like never before.
But these new opportunities also bring new challenges. In today’s world,...
Published: Mar 10, 2020
More than ever, now is the time, to connect with your target audience and to provide them with educational content and solution-based collateral.
During these unprecedented times it is important for businesses to now review their tactics for reaching their target audiences, it is also important to maintain...
Published: May 15, 2020
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
Download...
Published: Jan 12, 2018
In this Forrester Wave evaluation of customer relationship management (CRM) suites for enterprise organizations, we identified the nine most significant CRM suites solutions — Infor CRM (formerly known as SalesLogix), Microsoft Dynamics CRM, NetSuite, Oracle Siebel CRM, Pegasystems, Salesforce, SAP CRM, SAP Cloud...
Published: Mar 25, 2015
In today’s market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase, and have higher expectations than ever.
Learn how you can better connect relevant data, personalise...
Published: Apr 23, 2018
Making the decision to work with a marketing agency can be a big deal. It is a decision that is likely to take many months of planning, or deliberation and questioning – and that could all be before you issue your RFP.
The relationship that you have with your agency is absolutely crucial to the success of your...
Published: Nov 16, 2016
Most of us can still remember having to pop in a cassette tape to play our favorite song. If we wanted to hear the song again we pressed rewind…and waited patiently for the tape to backspin to the beginning. Fast forward to today, and we have music literally at our fi ngertips. The changes in technology have completely...
Published: Aug 09, 2011
The "De Minimus" Rule. Short periods of time (a few minutes or so) may be disregarded in calculating working time under the de minimus rule. Case law suggests that 10 minutes is such an insubstantial or insignificant period of time that it can be disregarded in recording working time. See, e.g., International...
Published: May 08, 2015
In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report shows how each provider...
Published: Apr 04, 2018
Some of the major and key challenges that have arisen today are that the majority of retailers lack experience in implementing a distributed order management (DOM) system, resulting in challenges around design, scope, implementation time scales and costs. These can cause unplanned compromises in the final implementation....
Published: Aug 22, 2018
If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change?
This...
Published: Jan 12, 2018
Professionals who hold jobs in worker’s compensation, human resources (HR) and safety or risk management are responsible for completing a wide variety of duties for their companies. Individuals in these roles are generally responsible for interacting with and supporting a company’s employees. They are also...
Published: Feb 07, 2012
Despite all the ideas, all of the online advice guides and all of the talks at various conferences, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and their sales grow.
This whitepaper will give you a model for appraising your content marketing capabilities...
Published: Sep 13, 2016
Ihre potenziellen und bestehenden Kunden werden jeden Tag mit hunderten von Marketing-Nachrichten bombardiert. Um für Ihren Anteil an Aufmerksamkeit zu kämpfen erfordert es eine beinah magische Kombination aus sorgfältigem Zuhören, einer intelligenten Segmentierung des Publikums und einer zeitgerechten...
Published: Jan 18, 2017