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Anaplan

The New Game Plan for Strategic Planning

Businesses today must keep pace with unprecedented change. Some can react quickly, while others struggle. What separates the winners from the losers? “The New Game Plan for Strategic Planning” is the product of HBR’s in-depth research. The report includes interviews with industry experts, analysis...

Published: Jun 07, 2017
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SAP

Contact Center

Customers have never been so empowered by social networks and digital connections. Delighting them requires that your customer service organization Customer Service be proactive in understanding their needs and exceeding their expectations.

Published: May 28, 2011
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Microsoft

The Savvy Sales Leader’s Guide to Building Profitable Relationships

If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change? This...

Published: Jan 12, 2018
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Avanade

Is your customer experience making an impact? Or not?

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows that only 14% are ahead of their customers’ expectations. This means that 86% feel that they are behind the curve, the competition — and most importantly — their customers’ expectations. The...

Published: Oct 05, 2017
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IBM

10 Tipps zur Schaffung der Grundlage für ein starkes Digital Marketing-Programm

Ihre potenziellen und bestehenden Kunden werden jeden Tag mit hunderten von Marketing-Nachrichten bombardiert. Um für Ihren Anteil an Aufmerksamkeit zu kämpfen erfordert es eine beinah magische Kombination aus sorgfältigem Zuhören, einer intelligenten Segmentierung des Publikums und einer zeitgerechten...

Published: Jan 18, 2017
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Dun & Bradstreet

2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...

Published: May 10, 2019
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SAP

TÜV Rheinland: Optimizing Business with SAP NetWeaver® Business Process Management

Car drivers will be familiar with TÜV as the organization that regularly inspects their vehicles to establish whether or not they are roadworthy. But this is only part of the story.

Published: Nov 08, 2013
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Informatica

Power Superior Customer Experience with an Intelligent Data Catalog

No matter how much data you have about your customers, you can only understand what they need and expect by turning that data into a single, actionable 360-degree view. Unlock the context and insight in your customer data with “Power Superior Customer Experience with an Intelligent Data Catalog.” This...

Published: Sep 16, 2020
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SAP

Engagement Management

Your clients live in a world of ever-increasing competitive pressure. It’s a world of rapid change – in the economy, in regulations, and in technology. You add value by helping your clients overcome these challenges – but it’s difficult to help them if your ability to manage engagements and projects...

Published: Sep 01, 2013
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StoryStream

Choosing The Best UGC Management Tool For Automotive

Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options and rising earnings, sales have been boosted and we are seeing a rise in customer confidence. Social media has had a huge, game-changing effect on the automotive...

Published: Oct 03, 2017
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Magento

Content-Powered Commerce to Go

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere, and that includes the workplace. Professionals use them to multitask in meetings, at client offices, and on the road. So it’s no surprise that mobile commerce is a growing slice of the B2B eCommerce pie....

Published: Feb 19, 2020
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Adobe

Riding the Fast and Furious Flow of Content: A guide to staying afloat in the rush to keep up

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content marketing. It’s little wonder—that’s where their audiences are. Whether you start from the ground up or retool an existing system, a comprehensive content management system (CMS) will allow you...

Published: Aug 21, 2019
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Lengow

The Marketers Guide to International Marketplaces

The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience.  There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish...

Published: Sep 15, 2016
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Lengow

Acquisition tools for your E-commerce Website

In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...

Published: Jan 02, 2017
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