Businesses today must keep pace with unprecedented change. Some can react quickly, while others struggle. What separates the winners from the losers?
“The New Game Plan for Strategic Planning” is the product of HBR’s in-depth research. The report includes interviews with industry experts, analysis...
Published: Jun 07, 2017
Enterprise Performance Management (EPM) is extending its reach beyond the CFO’s office to automate five critical aspects across the modern enterprise: strategy, plans, budgets, performance, and forecasts.
If you’re ready to get more from your EPM investment, download IDC’s white paper, “Connecting...
Published: Jun 07, 2017
Today’s top marketers know that a solid understanding of their consumers is the foundation of success. There are a ton of tools promising to help turn data into key customer insights, but which are best for your unique needs? One such tool, a DMP (Data Management Platform), can help you leverage first- and third-party...
Published: Sep 05, 2017
Hosted by The Drum, a panel of experts from InBeacon and Relay42 speak about the latest and greatest in data management – offering practical tips on cross-channel orchestration with all your existing channels, through to adding innovative technologies like beacons.
Learn everything you need...
Published: Sep 05, 2017
But how did they onboard DMP technology in just 26 days? What did it take to increase Conversion Rate by 100%, in such a short time? And how did they switch their business focus from flight ticket sales, to delivering on entire customer journeys?
Here, Travix reveals:
The path to clear cross-channel KPIs...
Published: Sep 05, 2017
Here’s how marketers can connect with customers and prospects wherever they are, using smart Data Management.
These customer journeys are not visions for 2020, but attainable right now - across the digital world, and the real world: and everywhere in-between.
Get behind the scenes and see in diagrams...
Published: Sep 05, 2017
The travel, hospitality and tourism industries have been some of the fastest growing sectors in the world. Deloitte has predicted that tourism alone will be worth more than £257 billion to the UK economy by 2025!
Fierce competition, business pressures and the disruption caused by social media are making all...
Published: Oct 03, 2017
Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options and rising earnings, sales have been boosted and we are seeing a rise in customer confidence.
Social media has had a huge, game-changing effect on the automotive...
Published: Oct 03, 2017
User Generated Content (UGC) is not just another marketing buzz phrase, honest. It’s a very powerful strategy for your marketing team and all you need to do is add content created by engaged customers (such as product reviews, videos and photos) into your marketing campaigns.
UGC has been proven...
Published: Oct 03, 2017
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows that only 14% are ahead of their customers’ expectations. This means that 86% feel that they are behind the curve, the competition — and most importantly — their customers’ expectations.
The...
Published: Oct 05, 2017
Tips for Managing Employees Working from Home, Copyright ®, All Rights Reserved. 1Telecommuting. Working from home. Remote employees. Regardless to what it is called, working from anywhere other than the company office is becoming increasingly popular for employees and employers alike. The ability for more employers...
Published: Mar 09, 2014
With an average conversion rate at just 2.2%1, and an industry-average “acceptable” bounce rate of between 20% and 35%, approximately 97.8% of the visitors to any given website are leaving unsatisfied – some immediately, others after a moment or two. Are these all the “results” that the $25.8...
Published: Aug 30, 2014
Despite all the ideas, all of the online advice guides and all of the talks at various conferences, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and their sales grow.
This whitepaper will give you a model for appraising your content marketing capabilities...
Published: Sep 13, 2016
Car drivers will be familiar with TÜV as the organization that regularly inspects their vehicles to establish whether or not they are roadworthy. But this is only part of the story.
Published: Nov 08, 2013