To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer...
Published: Nov 11, 2021
The modern business landscape requires a new focus on climate responsibilities.
2020 and 2021 will be remembered as a period when the world’s organisations made dramatic operational shifts at rapid speed. Businesses made fast adjustments to prioritise employee safety and adapted day-to-day business operations...
Published: Nov 17, 2021
There are some stressors all marketers accept as “part of the job”: starting projects with imperfect or incomplete information, bargaining with co-workers for access to specific team members, sailing past deadlines, late-night scrambling to finalize files and get them out the door, and more. According to a...
Published: Nov 29, 2021
Over the past 18 months, those senior marketing leaders have been put under even more pressure as they stepped up to lead their teams through one of the most challenging, if not the most challenging, periods in business history.
Marketing strategies and plans were forced to pivot overnight and adapt to constantly...
Published: Nov 29, 2021
As the world makes progress in returning to “normal,” many of the changes brought on by the pandemic will remain. The way we live, work, and interact will never be the same. For brands, 2021 continues to bring rapid change and challenges, but there are key lessons learned and opportunities that will stick post-pandemic....
Published: Nov 11, 2021
How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World.
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even...
Published: Aug 27, 2020
You want to transform your HR department into a best-run business and enable your organization to execute on its strategy. The “Best People and Talent” team within the Business Transformation Services group of SAP® Consulting helps you drive smart transformation projects with decisive HR strategy, innovative...
Published: May 01, 2012
The vast increase in dark data—all of the unstructured data from the Internet, social media, voice and information from connected devices—is overwhelming many executives and leaving them completely unprepared for the challenges their businesses face.
The smartest executives focus on making sense of the...
Published: Oct 30, 2017
The first generation content management system (CMS) essentially supported your website as a digital brochure. As digital technology started to become a bit more interesting, the second generation CMS added functionality to keep pace with video, interactive multimedia and, eventually, the social media revolution, along...
Published: Jan 14, 2016
If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change?
This...
Published: Jan 12, 2018
WordStream offers tips & tricks to help you get the most out of your online advertising.
We've got templates for big plans, small requests, and everything in between. Many of them are our own, but we've included plenty of templates from others just in case you get sick of us.
Published: Oct 18, 2021
No matter how much data you have about your customers, you can only understand what they need and expect by turning that data into a single, actionable 360-degree view.
Unlock the context and insight in your customer data with “Power Superior Customer Experience with an Intelligent Data Catalog.” This...
Published: Sep 16, 2020
In today’s market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase, and have higher expectations than ever.
Learn how you can better connect relevant data, personalise...
Published: Apr 23, 2018
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything. Customers and businesses made the switch from in-person to online whilst customer behaviours changed rapidly. Customer expectations outpaced experiences companies could deliver and a new bar was set for expectations...
Published: Sep 27, 2021
