Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: May 16, 2019
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish between generalist...
Published: Oct 15, 2016
It’s no secret that there are a lot of brands still struggling to make content marketing work for them. Despite all the ideas, all of the online advice guides and all of the talks at various conferences, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and...
Published: Nov 16, 2016
Only 13 percent of employees around the world are engaged at their work.
Published: Jul 10, 2013
IDC Manufacturing Insights recently conducted a worldwide study of over 375 enterprises, across multiple discrete manufacturing sectors covering 12 countries, on behalf of Infor. The survey showed that: ● Complexity is dramatically growing, with market, operational aspects, and IT the main business areas that will grow...
Published: Jan 01, 2012
Enjoy a simpler way to plan your webinars with the help of this week-by-week checklist.
Download now to learn about our top tips for becoming a webinar whiz, moderation maestro or presentation premier.
Published: Sep 01, 2016
The transition to "cloud also" or "cloud first" is well under way for manufacturers around the globe. The advantages are significant as line-of-business (LOB) leaders and their IT organizations increasingly rely on cloud to flexibly deliver IT resources at the cost and speed the business requires.
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Published: Nov 23, 2016
As customer service and the customer experience become key differentiators for brands and organizations across all industries around the world, it has never been more important to know as much as you can about these expectations, perceptions, preferences and trends so that your organization can not only move forward, but...
Published: Nov 23, 2016
In the face of sustained market volatility, increasing regulatory compliance, growing pressure on margins, and managers demanding instantaneous financial insight at any time, from anywhere, finance organizations must have best practices in place to excel.
Published: Sep 13, 2013
Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet, dass sie sich lediglich auf die Durchführung des Marketings konzentrieren.
Aber falls es Ihnen schwer fällt, zu verstehen, wo Ihre Marketing-Dollars den größten Effekt haben können, so...
Published: Jan 18, 2017
According to an Apparel magazine executive survey, the number one top of mind industry issue is “reduce product cost to improve margin.” While we should always be looking for ways to reduce product costs (and costs in general), more savings are likely to come from better processes, such as design and development,...
Published: Feb 15, 2014
New game, new rules. It did not happen overnight, but it happened. Commoditization and global competition have put the squeeze on nearly every industry. To make matters worse, financial markets have become more demanding than in decades past. Everyone is looking for sustainable growth, but few have found the secret formula...
Published: Jun 08, 2013