Found some font inconsistencies? Here’s what to do next.

Published by Monotype

Fonts are the unsung heroes of brand identity. Of all the elements of a brand’s identity – including color, visuals, sound, tone of voice, and typography – typefaces are the one element that can represent your brand in the simplest, most stripped-down messaging and interactions, like an app menu or an invoice.

The best way to ensure continuity across all customer touchpoints is the consistent use of fonts for branding, but font inconsistencies are surprisingly common. That’s because there are so many points of failure; anytime a font file enters or exits your brand ecosystem, there’s a risk that the wrong font file is used. Found some font inconsistencies? Here’s what to do next. “Fonts are the unsung heroes of brand identity.”

If you’ve found font inconsistencies in your brand, or worry they might be lurking somewhere, don’t panic: You’re hardly the first. Let’s look at some common causes and the steps you can take to resolve them.

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