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Reimagining mobile engagement.

Published by Adobe

Manage mobile campaigns and one-to-one customer journeys, with real-time decisioning and intelligent insights.  

Plug into the moment with mobile journey orchestration. 

Personalised mobile journey orchestration is delivering impactful wins for customer acquisition, customer retention and customer loyalty. Shape context-fuelled experiences across SMS/MMS, push and in-app interactions. Trigger deeply targeted journeys based on customers’ geolocation and real-time behaviour. And use mobile as the catalyst for creating customer-focused journeys across your entire marketing landscape. Prepare to discover:   

  • The core foundations needed to thrive with mobile journey orchestration. 
  • How to react to in-the-moment customer behaviour, for deeply personalised mobile journeys.  
  • The key mobile capabilities that brands should look for in journey orchestration technology. 
  • How AI is transforming journey optimisation with ranking formulas and models to drive next-best experiences and progress towards business goals.  

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