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Sitecore

Sitecore® Experience Platform™ // Automotive

This resource is published by Sitecore

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The car purchase customer journey is now completely shaped by digital. According to research from analysis firm McKinsey¹ involving US, European, and Chinese consumers, 80% of new car purchases and almost all used car purchases start online. Much as in many other sectors, automotive consumers have a wealth of information from a range of sources and social influencers to help them research and even conduct and complete their car purchase. Here are four areas to consider:

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Search Optimization, Website performance, Customer retention, SEO, Search Optimization, Marketing, Social Content, Online Marketing, Search Engine Optimization, Web analytics, Online business

 

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