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Sitecore

How to choose the best CMS for customer experience management A guide for both marketers and developers

This resource is published by Sitecore

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We’ve come a long way since the days when a content management system (CMS) was simply a way to manage and update the content on your website. Today, a web CMS is just one type of technology you need to consistently deliver an excellent customer experience. While your web CMS is a crucial component, today you must look at it as part of a larger customer experience management capability. Why the shift? It all starts with the connected, empowered customer who brings greater expectations and preferences about how and when he or she wishes to engage with a brand. Today’s customers expect a seamless, multichannel experience that anticipates their needs and wants. Companies that deliver this type of experience are building trust and loyalty that result in top- and bottom-line improvements including: greater return on marketing investment, increased conversions, higher revenues, and greater lifetime customer value.

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Related categories
Search Optimization, Website performance, Customer retention, SEO, Search Optimization, Marketing, Social Content, Online Marketing, Search Engine Optimization, Web analytics, Online business

 

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