Financial services: When and where you need it by Brett King, author of Bank 2.0
This resource is published by Sitecore
In November of 1993, the Stanford Federal Credit Union became the first financial institution in the world to offer online banking. By 2001, most financial institutions in the developed world offered website and internet banking access for their customers. Today, however, those humble beginnings have become something many could not have imagined. Today customers will be coming to your brand via a browser on a PC, on a tablet, on a mobile smartphone, or possibly even via an XBOX or a TV screen. The era of the screen, responsive design, and contextual banking has arrived. In this white paper, Brett King, the author of Bank 2.0, along with the team at Sitecore, explore what the near future of digital interactions through the web, mobile, and tablets will evolve to for retail banking and financial institutions in general.
Search Optimization, Website performance, Customer retention, SEO, Search Optimization, Marketing, Social Content, Online Marketing, Search Engine Optimization, Web analytics, Online business