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Sitecore

Five Ways to Demonstrate Clear ROI (and Impress Your CMO) The Digital Marketer’s Perspective

This resource is published by Sitecore

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If your CEO tells you that you’re focusing on the wrong metrics, you’re not alone. In a 2011 survey of CEOs by The Fournaise Group, 73 percent of respondents said that marketers lack business credibility because they fail to quantify the success of their campaigns.

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Related categories
Search Optimization, Website performance, Customer retention, SEO, Search Optimization, Marketing, Social Content, Online Marketing, Search Engine Optimization, Web analytics, Online business

 

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