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Oracle

Frictionless B2C Guide

This resource is published by Oracle

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Customers want, demand and quite frankly expect a cross-channel experience where they receive essentially the same message across all of those same channels. 

In this particular guide, we’ll discuss some ways to remove any friction B2C marketers may be having as it relates to delivering a cross-channel marketing experience. We'll ouline some best practices on delivering on the frictionless marketing experience promise when it comes to marketing automation, content marketing, social media and data management. 

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Related categories
Market Research, Marketing Data , Marketing Campaigns, Cross Channel, Customer Data, Market Research, Marketing Insights, Marketing Metrics, Peer Influence

 

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