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Lengow

The Marketers Guide to International Marketplaces

This resource is published by Lengow

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The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. 

There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish between generalist marketplaces and vertical marketplaces.

Download now, to learn more about: 

•    What is a marketplace?
•    Marketplaces' business model
•    Why go on marketplaces: 3 points of view
•    Selling on marketplaces: making the right decisions
•    A rise in mobile marketplaces

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Related categories
Strategic Marketing, Marketing, Strategic Marketing, Responsive Design, Measurement, Content Marketing, Multi-channel Marketing, Online Marketing, Web Conversion

 

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