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Mirakl

Marketplace: the future of B2B e-commerce

This resource is published by Mirakl

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B2B e‑commerce is experiencing hyperbolic growth, and marketplaces are the main driver of this revolution. Several factors explain this migration of B2B buyers towards e-commerce.

In businesses, the increasingly natural digital behavior of new generations is driving them to replicate their personal purchasing behavior in the professional sphere. 

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Related categories
Market Research, Marketing Data , Marketing Campaigns, Cross Channel, Customer Data, Market Research, Marketing Insights, Marketing Metrics, Peer Influence

 

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