Marketplace: the future of B2B e-commerce
This resource is published by Mirakl
B2B e‑commerce is experiencing hyperbolic growth, and marketplaces are the main driver of this revolution. Several factors explain this migration of B2B buyers towards e-commerce.
In businesses, the increasingly natural digital behavior of new generations is driving them to replicate their personal purchasing behavior in the professional sphere.
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Market Research, Marketing Data, Marketing Campaigns, Cross Channel, Customer Data, Market Research, Marketing Insights, Marketing Metrics, Peer Influence