Choosing The Best UGC Management Tool For Retail
This resource is published by StoryStream
User Generated Content (UGC) is not just another marketing buzz phrase, honest. It’s a very powerful strategy for your marketing team and all you need to do is add content created by engaged customers (such as product reviews, videos and photos) into your marketing campaigns.
UGC has been proven to be extremely effective in the retail space; 70%1 of customers find peer recommendations of product and brands trustworthy, compared to only 10% trusting website banner adverts.
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